• Lead traffic growth and audience acquisition across search, social, referral, and emerging platforms • Own the full funnel from first click through subscription conversion, optimizing engagement and retention • Develop and optimize paywall strategies, messaging, and user flows to increase conversions • Analyze performance across traffic, engagement, and conversion metrics to inform strategy • Build and manage distribution strategies across search engines, news aggregators, and social platforms • Partner with editorial teams to optimize headlines, packaging, timing, and content distribution • Drive experimentation across channels, messaging, and user experiences to improve performance • Identify and scale emerging growth opportunities such as Google Discover and algorithm driven platforms • Manage cross functional initiatives, timelines, and execution across teams

• Lead development and execution of full-funnel marketing campaigns across film, television, streaming, and live events—from concept through launch and optimization • Translate high-level marketing strategies into actionable campaign plans that drive awareness, engagement, and conversion • Write clear, strategic creative briefs outlining objectives, audience, messaging, and success metrics • Partner with creative teams to develop compelling, breakthrough campaign assets • Drive audience growth and engagement across digital channels, including social, email, and distribution platforms • Manage campaign timelines, marketing calendars, and cross-functional workflows to ensure on-time execution • Monitor campaign performance, analyze key metrics, and continuously optimize for improved results • Track and report on conversion metrics such as ticket sales, subscriptions, and customer acquisition • Apply expertise in direct-to-consumer and subscription-based models to drive growth, retention, and lifetime value • Stay current on entertainment trends, audience behaviors, and competitive campaigns to inform strategy • Collaborate cross-functionally with content, creative, production, and growth teams to ensure alignment across all initiatives

Role Description We're currently looking for top talent to fill the role below: - Role: Marketing Specialist - Monthly Rate: $650 - 750/month - Availability: Part-time - 20 hours/week - Time Zone: 8 - 12NN MDT To streamline your application, please carefully review and complete ALL THREE items below before proceeding to the application form. What to Prepare: - English Proficiency Rating – You will need to enter your CEFR English proficiency level in the application form. If you’re unsure of your rating, you can take a quick assessment here: EF SET Quick Check. - Coconut VA Profile (Resume) – Before submitting your application, please create your Coconut VA profile using this template: Coconut VA Profile Template. ⚠️⚠️⚠️ YOUR RESUME MUST FOLLOW THIS FORMAT AND SHOULD BE IN ENGLISH. This is a test of how keen you are with details and how well you follow instructions. ⚠️⚠️⚠️ - 1-Minute Introduction Video – Record a short introduction video (preferably using Loom) and provide the link in your application. Before you do, check out these video tips and sample videos. Important: By submitting your video, you grant Coconut permission to share it on our platforms to help increase your chances of being matched with a client. Videos with broken or dummy links will result in disqualification. Qualifications - Prospecting and lead generation - Building targeted lead lists using Apollo (or similar prospecting tool) - Enriching lead lists (filling in missing emails, phone numbers, etc.) - Social media management: Consistent posting to grow visibility and following - Email marketing and outreach to cold/warm leads - Admin tasks: setting up and linking Calendly (or similar) to email signature - Organizing and managing lead data in Excel/spreadsheets Requirements - Microsoft Outlook - MS Office / Google Suite - Calendly or similar scheduling tool Good to have - Experience in life sciences, specifically medical device and diagnostics - Familiarity with pharmaceutical/pharma space - Experience in private equity or private investment (investor outreach) - Strong market research skills in medical device/diagnostics Benefits - ✅ Competitive Salary – We recognize your skills and experience with a great compensation package. - ✅ 13th Month Pay – Enjoy an extra month’s salary—because who doesn’t love a little bonus? - ✅ Paid Time Off – Recharge with 12 days of PTO to use however you like—vacation, self-care, or just a break from it all! - ✅ US Holidays Off – Enjoy 12 paid US holidays throughout the year. - ✅ Maternity & Paternity Leave – We support growing families with dedicated leave for new parents. - ✅ Comprehensive Healthcare – We’ve got you and your family covered with quality healthcare benefits. - ✅ Life Insurance* – Our full-time HMO plan includes life insurance for extra peace of mind. - ✅ Mental Health Support – Prioritize your well-being with access to mental health consultations and wellness resources. - ✅ Milestone Gifts & Birthday Treats – We celebrate your achievements and make your special day even better! - ✅ Exciting Team Experiences – Think island getaways, virtual town halls, and regional meetups—because work should be fun, too! - ✅ Stay Connected – Be part of a supportive network where you can learn, grow, and connect with amazing people. Some benefits may vary. Full details will be provided during the onboarding process.

• TheDecision Scientist provides analytics support for Consumer Direct, building reports and dashboards in excel and PowerBI, writing SQL against our cloud data warehouse, and maintaining dbt models and semantic layers that power business reporting. • This role partners directly with stakeholders to translate business questions into analytical solutions and present findings clearly to both technical and executive audiences.