The Daily Wire

• Lead traffic growth and audience acquisition across search, social, referral, and emerging platforms • Own the full funnel from first click through subscription conversion, optimizing engagement and retention • Develop and optimize paywall strategies, messaging, and user flows to increase conversions • Analyze performance across traffic, engagement, and conversion metrics to inform strategy • Build and manage distribution strategies across search engines, news aggregators, and social platforms • Partner with editorial teams to optimize headlines, packaging, timing, and content distribution • Drive experimentation across channels, messaging, and user experiences to improve performance • Identify and scale emerging growth opportunities such as Google Discover and algorithm driven platforms • Manage cross functional initiatives, timelines, and execution across teams

• Lead development and execution of full-funnel marketing campaigns across film, television, streaming, and live events—from concept through launch and optimization • Translate high-level marketing strategies into actionable campaign plans that drive awareness, engagement, and conversion • Write clear, strategic creative briefs outlining objectives, audience, messaging, and success metrics • Partner with creative teams to develop compelling, breakthrough campaign assets • Drive audience growth and engagement across digital channels, including social, email, and distribution platforms • Manage campaign timelines, marketing calendars, and cross-functional workflows to ensure on-time execution • Monitor campaign performance, analyze key metrics, and continuously optimize for improved results • Track and report on conversion metrics such as ticket sales, subscriptions, and customer acquisition • Apply expertise in direct-to-consumer and subscription-based models to drive growth, retention, and lifetime value • Stay current on entertainment trends, audience behaviors, and competitive campaigns to inform strategy • Collaborate cross-functionally with content, creative, production, and growth teams to ensure alignment across all initiatives

• Lead execution of the advertising sales strategy in partnership with the EVP of Ad Sales, translating revenue goals into clear priorities and performance expectations • Drive revenue growth by identifying opportunities across accounts, categories, and platforms • Manage, coach, and develop sellers to ensure accountability, strong KPI performance, and consistent achievement of revenue targets • Oversee pipeline health, forecasting accuracy, and disciplined sales process execution • Provide senior-level guidance on complex and high-value deals, including pricing, packaging, and negotiations • Deliver regular executive reporting and revenue updates with clear visibility into performance • Partner cross-functionally with Marketing, Operations, Finance, Content, and Sales Operations to align inventory, campaigns, and revenue strategy • Maintain key advertiser and agency relationships while representing the company at major industry events and in the marketplace