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Zeta Global logo
Zeta Global

We deliver better experiences for consumers and better results for your brand.

Senior Analyst, Analytics and Insights – Programmatic

AnalystAnalystFull TimeRemoteSeniorTeam 1,001-5,000Since 2007H1B SponsorCompany SiteLinkedIn

Location

North Carolina

Posted

66 days ago

Salary

$90K - $110K / year

Seniority

Senior

Bachelor Degree2 yrs expEnglishPythonSQLTableauVBA

Job Description

Senior Analyst, Analytics and Insights – Programmatic

Zeta Global

• Client-facing lead responsible for communication campaign strategy, reviewing campaign-based insights and providing a story-telling interpretation to provided insights • Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence. • Own campaign performance and reporting insights while recommending opportunities for optimization (ex. running additional channels, updating current targeting strategy, pitching new analyses to help with client’s business challenges/objectives). • Reviewing performance of models across revenue, performance, and pacing. • Design and implement tests to evaluate model and feature performance. • Working with internal teams and stakeholders to determine measurement tools and products are appropriate for addressing client business challenges. • Develop innovative measurement tools and solutions • Consult with clients regarding development & alignment of marketing programs across on-line channels. • Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts. Part of internal team discussions to help set up campaigns for success. • Communicate campaign optimization results to clients to prove value against original business goals.

Job Requirements

  • 2+ years of working experience in a similar role.
  • Extensive experience with SQL and Excel/pivot tables.
  • Experience in a digital media/Programmatic analytics role
  • Experience puling & putting together audience insights reports
  • Experience with VBA/Excel Macros, Tableau, Python, SAS or other data manipulation tools a plus.
  • A great communicator who is able to convey complex technical features in simple terms.
  • Someone with an aptitude for media and strategy and able to contextually relay concepts to clients.
  • Able to multitask and prioritize among several high-profile clients.
  • Have a high degree of creativity, attention to detail, self-motivation, and drive.
  • Eagerness to work in a startup team environment that will be rapidly changing
  • Enthusiastic team player with a penchant for collaboration and knowledge sharing.
  • Willingness to do whatever it takes to get the job done.
  • Nerdy but loveable.
  • Data driven, technical, self-starting and curious.
  • Excellent presentation/visualization/storytelling skills with PowerPoint.
  • Excellent diagnostic skills.
  • Technical acumen to understand how to design campaigns that optimize the use of our tech platform.
  • Professional oral and written communication skills.
  • Client facing experience.
  • Bachelors degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience

Benefits

  • Unlimited PTO
  • Excellent medical, dental, and vision coverage
  • Employee Equity and Stock Purchase Plan
  • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

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