• Own the end-to-end design of B2C web funnels — from concept to production-ready experiences and live experimentation, including onboarding flows, paywalls, and upsells • Drive funnel performance improvements (CR, AOV, LTV) through iterative design and a structured experimentation cadence • Design and optimize acquisition entry points and pre-conversion experiences — shaping how users discover, trust, and enter the funnel • Lead design-driven discovery: competitor analysis, data analysis, and behavioral insights to identify high-impact opportunities • Partner with the Growth PM to design, launch, and iterate A/B tests — from hypothesis and success metrics to final design solutions • Collaborate cross-functionally with Product, Engineering, Data, and Marketing to shape growth priorities and roadmap • Use AI tools actively to accelerate prototyping, ideation, and design-to-development handoff — and help define how the team adopts these tools at scale

Role Description GovCIO is currently hiring for a User Experience (UX) Analyst to support a portfolio of VA digital health products, with initial emphasis on telehealth, including video visits and related capabilities. This role will execute user-centered design and validation activities in close partnership with Product Managers, UI Designers, SMEs, and the UX Lead, helping improve usability, adoption, and workflow alignment for Veterans and clinical users. This position is fully remote located within the United States. - Support UX execution for an assigned product portfolio, partnering with PMs, UI Designers, SMEs, and stakeholders - Develop task-based UAT scenarios and success criteria aligned to user workflows and release objectives - Support and facilitate UAT sessions, including preparation, observation, synthesis of findings, and recommendations - Conduct or support lightweight user touchpoints such as usability sessions, feedback reviews, and validation activities - Translate user insights and UX guidance into product-specific flows, interactions, and recommendations - Partner with UI Designers to ensure designs align with user needs, workflows, and usability best practices - Support iterative improvements based on user feedback, UAT findings, HCD input, and stakeholder feedback - Support UX and usability improvements for telehealth and virtual care workflows, informed by operational context and end-user feedback - Identify and escalate usability risks, insights, and opportunities to PMs and the UX Lead - Participate in accessibility and usability forums supporting continuous product improvement - Contribute to product recommendations that improve user adoption, workflow fit, and experience quality Qualifications - Bachelor’s degree and 5+ years of experience or commensurate experience - 3–6 years of relevant UX, usability, product design, or related experience - Experience supporting usability evaluations, task-based testing, or user-centered product validation - Experience collaborating with product managers, designers, and developers - Understanding of user-centered design principles and workflow-based design thinking - Strong written, analytical, facilitation, and communication skills Requirements - Experience supporting healthcare, telehealth, or government digital products - Experience supporting UAT planning or facilitation - Experience with wireframes, prototypes, or interaction design artifacts - Familiarity with accessibility principles and inclusive design - Experience working within Agile product teams - Knowledge of clinical workflows and healthcare operational processes preferred - Experience supporting the Department of Veterans Affairs or familiarity with VA systems preferred - Experience with VA Telehealth operations, workflows, and tools (including virtual care platforms) strongly desired Clearance Required - Ability to obtain and maintain a Suitability/Public Trust clearance. Posted Salary Range - USD $100,000.00 - USD $110,000.00 /Yr.

• Own the UX strategy and design vision for ClickTech HUB, defining how the platform looks, feels and functions for our D2C audience • Build and maintain a scalable design system that ensures consistency across all platform touchpoints and supports future product development • Partner closely with Product and Engineering to embed strong UX thinking into the product roadmap, from discovery through to delivery • Champion the user experience across the business, using data, research and insight to inform design decisions and platform improvements • Define the future creative direction for the platform, balancing commercial objectives with an exceptional learner experience • Set and maintain the creative standard across all output, ensuring consistency in visual language, tone and quality across B2B and D2C • Translate business and marketing objectives into clear creative briefs and compelling design solutions • Establish and evolve brand guidelines and visual frameworks that the whole team can work within • Manage Senior UX Designers, a Senior Designer and a Motion Designer, running regular 1:1s, setting clear objectives and supporting career development • Create a culture of creative excellence, constructive feedback and continuous improvement within the team • Work closely with the Marketing team to align creative output with campaign and growth priorities • Collaborate with Product and Engineering on platform UX, ensuring design and development are tightly integrated • Oversee the end-to-end creative production process, from brief to delivery, across multiple concurrent workstreams

• Mapear, desenhar e evoluir fluxos de contratos, cobranças, repasses, inadimplência, renovações e rotinas financeiras • Transformar regras financeiras, fiscais, contratuais e operacionais em experiências simples, confiáveis e escaláveis • Criar fluxos, wireframes, protótipos e interfaces robustas para alinhamento, validação e implementação • Conduzir discovery, entrevistas, testes de usabilidade e análises de comportamento com imobiliárias • Trabalhar em parceria com Produto e Engenharia para construir soluções viáveis, bem implementadas e conectadas à estratégia do negócio • Identificar oportunidades para conectar soluções financeiras da Loft à jornada do ERP • Apoiar a descoberta de novos produtos financeiros a partir de dores reais dos clientes • Usar dados qualitativos e quantitativos para priorizar melhorias, medir impacto e refinar decisões • Utilizar IA para acelerar exploração, síntese, prototipação e documentação com qualidade