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bartaco combines fresh, upscale street food with a coastal vibe in a relaxed environment.
Director of Digital Marketing
Location
Colorado + 9 moreAll locations: Colorado | District Of Columbia | Florida | New York | North Carolina | Maryland | Massachusetts | Pennsylvania | South Carolina | Tennessee
Posted
69 days ago
Salary
$120K - $145K / year
Seniority
Lead
Job Description
Director of Digital Marketing
bartaco
• Own bartaco's digital marketing engine — from paid media strategy and performance to CRM, website, and marketing analytics. • Build the infrastructure, set the plan, manage partners and/or execute the campaign, and own the results. • Bring analytical rigor to every investment decision, connecting media math to real business outcomes — impressions to awareness, spend to covers, campaigns to revenue. • Build bartaco's end-to-end paid media strategy and performance from the ground up across paid social (Meta, TikTok), paid search (Google), programmatic (CTV, OLV, display), and 3rd party delivery/catering platforms (UberEats, DoorDash, ezCater). • Develop media plans grounded in marketing math — connecting budget to impression targets, reach and frequency requirements, CPM assumptions, and awareness or conversion goals. • Own budget allocation decisions across channels; build the rationale for how dollars are deployed and reallocated based on performance. • Manage agency and vendor relationships, holding partners accountable to results. • Build and execute a testing roadmap across creative, audiences, offers, and dayparts. • Own the digital marketing measurement framework: define KPIs, build dashboards, deliver post-campaign readouts, and translate performance data into actionable insights for leadership. • Design incrementality-based measurement approaches — including test/control structures. • Own CRM and lifecycle marketing across email and SMS, including segmentation strategy, automation flows, list growth, and performance optimization. • Build and manage marketing journeys that drive repeat visits, reactivating lapsed guests, and increasing lifetime value.
Job Requirements
- Bachelor's degree or higher
- 8+ years of experience in consumer-facing digital marketing, with proven ownership of paid media strategy and execution.
- Demonstrated ability to build media plans from the ground up — connecting budget to impression targets, CPMs, reach/frequency, and measurable business outcomes.
- Proven track record driving measurable, data-backed growth in multi-unit restaurant, retail, or hospitality (or similar consumer brand environment).
- Strong grasp of marketing analytics, attribution, and incrementality — including test/control design and the ability to distinguish causation from correlation.
- Hands-on fluency with ad platforms, pixels/events, audience building, and lifecycle tooling; comfortable being in the platforms, not just directing from above.
- Experience owning CRM and lifecycle marketing programs end-to-end, including segmentation, automation, and performance optimization.
- Ability to own website strategy and work cross-functionally with external product and UX teams on conversion and SEO/AEO.
- Clear, direct communicator who can lead internal partners, hold agencies accountable, and present to senior leadership with confidence.
- Proactive nature — operates with urgency, follows through, and builds structure in lean environments.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development opportunities
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