• Crafting and executing a brand strategy • Driving client acquisition and retention • Developing and executing integrated marketing campaigns • Overseeing SEO/SEM and content strategy • Establishing marketing KPIs

Role Description Do you want to own the growth engine for the UK’s leading tipping platform? Want to support brilliant hospitality workers with financial wellbeing, whilst enabling business operators in one of the most eclectic and well-loved sectors to be compliant and headache-free? Come and join the team at TiPJAR. TiPJAR is a fast-growing B2B SaaS scale-up on a global mission to bring fair, transparent and compliant tips and tronc to hospitality and beyond. Having delivered consistent year-on-year growth, we are now entering our next phase of scale, with ambitious revenue targets, expanding international opportunities and an increasingly enterprise-led go-to-market strategy. We are seeking an experienced, commercially minded Chief Marketing Officer to own and lead our end-to-end marketing strategy. This is a senior leadership role responsible for the full depth and breadth of our brand and marketing, from driving predictable, high-value demand generation, to strengthening our brand, and building a high-performing marketing function that supports sustainable ARR growth. You will work closely with the CEO and Chief Commercial Officer, acting as a core member of the leadership team and a key driver of TiPJAR’s growth story. Qualifications - Proven experience as a senior marketing leader within B2B SaaS, ideally at scale-up or high-growth stage - Deep expertise in demand generation with a strong track record of driving pipeline and revenue - Experience marketing to multiple audiences including B2B decision-makers and B2C or B2U end users - Hospitality software or adjacent sector experience is highly desirable - Strong commercial mindset with the ability to align marketing strategy directly to revenue outcomes - Exceptional communication skills with the ability to understand and simplify complex concepts - Creative thinker with tenacity and a bias for action - Comfortable operating strategically while remaining hands-on where needed - Established leader with influence at a senior level, and the ability to build and nurture high-performing teams - Thrives in a fast-paced, ambitious environment and enjoys building from first principles - Passion for the hospitality industry, and a desire to support and improve financial wellbeing for frontline workers - Experience in the hospitality industry a bonus Requirements - Own TiPJAR’s demand generation strategy across inbound, outbound support, paid, organic and partner channels - Build predictable, measurable pipeline contribution across SMB, mid-market and enterprise segments - Define ICPs, personas and segmentation across hospitality operators, partners and future verticals - Partner closely with Sales to align on targets, funnel metrics, MQL to SQL conversion and revenue attribution - Optimise lifecycle marketing from first touch through onboarding, adoption and retention - Establish short and long-term plans to build customer LTV across multiple audiences at different stages - Own TiPJAR’s brand strategy, positioning and narrative across all channels - Develop compelling B2B SaaS messaging while also addressing B2C and B2U audiences such as operators, managers and frontline workers - Work with the team to curate a marketing plan of campaigns that directly impact business goals - Translate complex regulatory, financial and compliance topics into clear, engaging value propositions - Identify the optimal channels to reach each audience, and establish a clear, cohesive communications strategy that is built for impact across each of these - Refine tone & message, and become the champion of this across the business - Build, lead and develop a high-performing marketing team across demand gen, content, product marketing and brand - Set clear objectives, KPIs and performance expectations across the function - Foster a culture of accountability, experimentation and continuous improvement - Manage agency and external partner relationships where appropriate - Act as a visible, accessible member of the Leadership team, fostering a creative and open atmosphere - Lead GTM for new products, features and market expansion - Own product marketing, including value propositions, pricing support, sales enablement and competitive positioning across the full TiPJAR ecosystem - Support enterprise sales cycles with targeted campaigns, ABM strategies and high-impact collateral - Feed structured market insight, customer feedback and competitive intelligence back into Product and Commercial teams - Actively seek out opportunities for business growth and input into the wider Leadership strategy - Own marketing analytics, reporting and forecasting - Establish clear dashboards across CAC, LTV, pipeline contribution and ROI - Continuously test, learn and refine channels and messaging to improve efficiency at scale - Own and maintain the marketing budget Benefits - Competitive salary - Flexible working options - Work from anywhere for up to 4 weeks a year - TiPJAR reward scheme - Salary Sacrifice Pension Scheme - Company socials - A values led, supportive team - A workplace where your ideas matter and your impact is visible

Role Description We are seeking a creative and driven Brand Marketing Executive with a solid background in marketing to join our growing team remotely from Lebanon. As a Brand Executive, you will play a key role in executing brand strategies, managing marketing campaigns, and driving brand visibility across multiple platforms. This is a remote position based in Lebanon, offering the flexibility to work from anywhere while collaborating closely with regional teams. - Assist in developing and executing brand strategies and marketing plans - Coordinate and manage digital and offline marketing campaigns - Work closely with sales and product teams to ensure brand consistency - Conduct market research and competitor analysis - Monitor campaign performance and prepare regular reports - Support content creation and oversee brand presence on social media - Collaborate with creative teams on brand visuals, packaging, and promotional material Qualifications - Bachelor's degree in Marketing, Business, or a related field - Not less than 3 years of experience in marketing - Strong understanding of digital marketing channels and social media platforms - Excellent communication, organization, and project management skills - Creative thinker with attention to detail and a passion for beauty and wellness - Proficiency in English; Arabic is a plus - Based in Lebanon with the ability to work remotely and manage time effectively

• Own organic and paid acquisition strategy across all channels • Drive developer community acquisition across Reddit, Hacker News, and technical content • Own the PLG motion and advocate for it in planning cycles • Identify and develop go-to-market programs for strategic ICPs • Own north star KPIs across the full funnel