• Own organic and paid acquisition strategy across all channels • Drive developer community acquisition across Reddit, Hacker News, and technical content • Own the PLG motion and advocate for it in planning cycles • Identify and develop go-to-market programs for strategic ICPs • Own north star KPIs across the full funnel

• Build the marketing measurement ecosystem from the ground up, defining the tools, data requirements, and processes needed to move beyond platform-reported metrics. • Lead the selection and implementation of an MMM solution and use it as the primary framework for budget allocation. • Establish a structured testing program to measure what marketing is actually driving. • Assess and implement attribution capabilities where they add value. • Own marketing performance frameworks, ensuring consistent and accurate evaluation across all channels and campaigns. • Develop marketing-driven forecasts for leads, calls, and enrollments aligned to campaign strategy. • Translate marketing analytics needs into clear data requirements. • Define and enforce campaign structures, channel hierarchies, and marketing-specific definitions.

• Own organic and paid acquisition strategy across all channels, including direct oversight of our paid acquisition agency — setting strategy, budget allocation, and performance expectations • Drive developer community acquisition across Reddit, Hacker News, dev-focused communities, technical content, GitHub presence, and DevRel-adjacent programs • Own the PLG motion: product qualification logic, activation funnel design, self-serve to sales-led handoff design, and expansion trigger strategy • Work directly with Product and Engineering to prioritize self-serve improvements and advocate for PLG in planning cycles • Own the corporate narrative and translate it into channel strategy, content, and partnerships targeting our strategic markets • Identify and develop go-to-market programs for the key strategic ICPs: developer tools integrations, community presence, co-marketing, and technical content • Own north star KPIs across the full funnel • Partner with BI to build and maintain PLG dashboards • Drive weekly and monthly reporting across the organization • Work across external agencies, our Marketing Ops team, our Partner with Customer Success teams to facilitate the full lifecycle of customers who choose to begin their journey with us through our self-serve engine and partner with our engineering and product teams to build the case for product investment and engineering capacity

Role Description We're looking for a Director of Marketing & Communications to own Integrated Dermatology's marketing function. This is a builder role. You'll be working directly with the Chief of Staff to support our corporate marketing strategy, stand up practice-level marketing support across our network, and drive measurable growth across the business. This role requires someone equally comfortable thinking through brand strategy and getting into the work themselves, whether that's drafting practice acquisition content, briefing a paid media agency, or building a HubSpot workflow. This role does not include a large team, but you’ll have appropriate support to accomplish your marketing strategy. Job Description - Practice Acquisition Marketing - Develop and execute marketing strategies targeting dermatology practice owners considering a sale or partnership with Integrated Dermatology - Build awareness and generate inbound leads to support the M&A pipeline - Create thought leadership content that positions Integrated Dermatology as the physician-aligned alternative to PE-backed consolidators - Develop messaging that speaks directly to practice owner motivations: legacy, transition, financial outcome, and practice continuity - Manage HubSpot marketing campaigns, workflows, segmentation, and marketing performance tracking for the practice acquisition audience - Physician Career & Recruitment Marketing - Develop and execute marketing strategies targeting dermatologists seeking employment or partnership opportunities within the Integrated Dermatology network - Build Integrated Dermatology's employment brand and activate it across digital channels, professional networks, and dermatology communities - Create content and campaigns that speak to what dermatologists want: autonomy, culture, clinical quality, and compensation - Support physician recruitment efforts in close partnership with operations leadership - Practice Marketing Support - Build a repeatable practice marketing support model for Integrated Dermatology's network of affiliated practices - Create a local marketing framework that balances individual practice identity with Integrated Dermatology brand standards - Implement and manage the marketing technology stack to leverage data for insights and measurable outcomes - Work directly with practice managers and physicians to execute patient acquisition campaigns, digital marketing, and local outreach - Supervise digital marketing initiatives including paid media, local SEO, email, and other practice level marketing initiatives across the network - Brand, Communications & Content - Own the Integrated Dermatology brand: voice, visual identity application, messaging hierarchy, and positioning across audiences - Draft corporate communications including executive messaging, partner-facing updates, and external announcements - Develop content strategy and produce written content for both practice acquisition and physician career audiences, engaging agency support as needed on this effort - Coordinate with external agencies and design partners to support creative development and campaign execution - Events & Industry Presence - Support planning and execution for industry events and trade shows, including the American Academy of Dermatology (AAD) annual meeting - Represent Integrated Dermatology's brand at industry touchpoints and partner events What Success Looks Like - Inbound pipeline for practice acquisition grows meaningfully in the first 12 months - Integrated Dermatology has a clear, differentiated brand presence with both practice owners and dermatologists seeking career opportunities - Affiliated practices have a working marketing support model and feel resourced - Content and campaigns are running consistently across both audiences with measurable performance - The Chief of Staff and leadership team have a trusted marketing partner who operates with ownership and minimal oversight Qualifications - Bachelors Degree required - 8–12+ years of marketing experience; Dermatology experience or exposure preferred (Healthcare Marketing experience is required) - Prior supervisory experience, as well as managing agency relationships - Demonstrated experience marketing within a multi-location healthcare provider organization - Experience with two distinct audiences, ideally both B2B (providers, practice owners, partners) and patient or consumer-facing - Hands-on experience with HubSpot (campaigns, workflows, segmentation, reporting) - Brand building experience, ideally including early-stage or launch-phase work, not just maintaining an established brand - Exceptional writing skills; able to adapt voice and message across practice acquisition, physician career, and patient audiences - Comfortable doing the work yourself in a founder-led environment, not just directing others - Experience with practice acquisition marketing or physician recruiting is a strong plus Additional Information - Job Type: Full-time - Location: Remote, South Florida preferred, with periodic travel - Attendance at the American Academy of Dermatology (AAD) annual meeting is required - Occasional in-person collaboration with the Chief of Staff and leadership team as needed Technology Stack (Strongly Prefer) - HubSpot (workflows, segmentation, reporting) - Power BI - Google Analytics (GA4) - Google Ads and Meta Ads Manager - WordPress Compensation USD 120,000 - USD 150,000 yearly