• Conduct research and analysis to identify prospective accounts, key decision-makers, and emerging opportunities. • Apply independent judgment in tailoring outreach strategies (email, telephone, and digital platforms) to effectively engage prospective clients. • Collaborate with Marketing and Business Development Leads to design and refine campaign messaging that supports consultative selling. • Assist in evaluating market trends and client challenges to recommend approaches for positioning Syner-G as a solution provider. • Maintain Salesforce pipeline ownership at the entry level, ensuring accurate tracking, insight generation, and reporting of lead development activities. • Summarize findings from outreach efforts and provide strategic recommendations to Business Development Leads to inform ongoing market engagement. • Contribute to team discussions on lead generation tactics, offering insights from research and campaign outcomes.

Role Description We’re hiring a highly proactive and performance-driven Cold Email Outreach Specialist to generate qualified pipeline through strategic outbound email campaigns. This role is responsible for the full outbound email workflow — from prospect research and list building to campaign launch, deliverability management, optimization, and lead qualification. You’ll play a key role in helping sales teams generate consistent outbound opportunities through data-driven outreach and personalized messaging. This is not a passive list-sending role. We’re looking for someone who understands cold email deeply, knows how to maintain inbox health and deliverability, and can continuously optimize campaigns to improve reply rates and conversions. The ideal candidate is analytical, organized, technically capable, and comfortable balancing creativity with measurable performance outcomes. What You’ll Own - Prospect Research & List Building - Build highly targeted prospect lists using Apollo, ZoomInfo, LinkedIn Sales Navigator, Crunchbase, and similar tools - Segment prospects by ICP, industry, role, company size, and geography - Validate and clean lead data using tools like NeverBounce, ZeroBounce, or Clearout - Maintain organized prospect databases and outreach tracking systems - Cold Email Campaign Execution - Write compelling cold email copy, subject lines, and CTAs tailored to target audiences - Build and launch multi-step outbound campaigns across 4–8 touchpoints - Personalize messaging using prospect, company, and industry insights - Monitor campaigns daily and optimize based on engagement and performance metrics - Deliverability & Inbox Health - Manage domain warmup and inbox reputation using Instantly, Lemlist, Mailwarm, Smartlead, or similar platforms - Monitor spam scores, bounce rates, sender reputation, and deliverability metrics - Rotate inboxes and sending accounts to maintain campaign performance - Troubleshoot deliverability issues proactively before performance drops - Campaign Optimization & Reporting - A/B test subject lines, messaging, CTAs, and send times - Track open rates, positive reply rates, bounce rates, and conversion metrics - Continuously optimize messaging and targeting strategies based on data - Maintain organized reporting dashboards and outreach documentation - Lead Qualification & CRM Management - Monitor campaign replies and categorize prospect responses accurately - Identify and route qualified leads to sales teams with proper context and notes - Maintain accurate CRM records inside HubSpot, Salesforce, Zoho, or similar systems - Ensure all engagement data remains clean and organized - Compliance & Best Practices - Ensure campaigns comply with CAN-SPAM, GDPR, and CCPA standards - Maintain suppression lists and opt-out processes correctly - Follow outbound best practices to protect sender reputation and campaign performance Qualifications - Strong persuasive and concise copywriting skills - Highly analytical and performance-driven mindset - Comfortable working with outbound tools and technical deliverability systems - Organized, proactive, and execution-focused - Strong attention to detail with campaign monitoring and reporting - Comfortable testing, iterating, and optimizing continuously Requirements - 1–2 years of experience in cold email outreach, outbound lead generation, SDR, or outbound marketing roles - Hands-on experience with tools such as Apollo, Instantly, Lemlist, Smartlead, or Woodpecker - Experience writing outbound email copy and managing campaigns - Strong Excel or Google Sheets skills for prospect and campaign management - Excellent written English communication skills Preferred Experience - Experience managing deliverability and inbox health at scale - Familiarity with DNS setup, SPF, DKIM, and DMARC basics - Experience generating outbound pipeline for B2B SaaS, agencies, or service businesses - Experience working closely with SDR or Account Executive teams - Familiarity with outbound automation and CRM workflows What a Typical Day Looks Like - Research and build targeted prospect lists - Launch and monitor cold email sequences - Review deliverability metrics and inbox health - Optimize messaging, targeting, and campaign structure - Manage replies and qualify interested prospects - Update CRM systems and maintain campaign documentation Key Metrics for Success (KPIs) - Open rates consistently meeting or exceeding benchmarks - Positive reply rates and qualified conversations generated - Bounce rates maintained below acceptable thresholds - Consistent outbound campaign execution and optimization - CRM accuracy and lead tracking completeness - Growth in qualified outbound pipeline opportunities Interview Process - Initial Phone Screen - Video Interview with Pavago Recruiter - Practical Assessment (Cold Email Sequence Exercise) - Client Interview - Offer & Background Verification

• AI-Assisted Content Engine: Produce high-quality, AI-assisted content that drives organic traffic. You will act as a high-volume prompt engineer, generating, fact-checking, and refining up to 20 articles a day using tools like Claude. • AEO & SEO: Ensure the content is optimized not just for Google (SEO), but for AI Engines (AEO) to put our client in front of the right audience. • Outbound Sales & Hustle: Run cold outreach campaigns -- email, LinkedIn, and beyond -- to identify and engage prospective clients in the education sector. • Pipeline Management: Qualify inbound and outbound leads, gather the right information, and pass sales-ready opportunities to senior team members. • Adapt & Scale: Take on whatever else needs doing, within reason. This is a startup. The above list will grow.

Role Description We are seeking an experienced, high-impact Senior Paid Demand Generation Specialist to architect, execute and scale our paid acquisition strategy. This is not a role for simple platform management; we need a strategic operator who can master the full-funnel complexity of our B2B SaaS product, targeting diverse and global audiences. You will own the budget, the platforms, the strategy and the measurable success of our entire paid demand ecosystem. - Strategy & Architecture: Design, launch and perpetually optimize comprehensive paid advertising strategies across platforms to drive sustainable, measurable demand generation. - Budget Ownership: Direct and manage the entire paid media budget, dynamically allocating spend based on real-time performance, LTV and strategic growth goals. - Optimization & Testing: Own the rigorous A/B testing framework across ad creatives, messaging, targeting and landing page UX to ensure continuous performance uplift. - Performance Reporting: Utilize ad tracking tools and our reporting stack (including Hubspot) to deliver sophisticated, actionable performance reports and attribution insights to leadership. - CRO Implementation: Identify and implement conversion rate optimization strategies across the paid acquisition funnel to increase lead quality and volume. - Cross-Functional Collaboration: Partner closely with Content, Product Marketing, and Sales teams to ensure messaging alignment, creative excellence and seamless lead handover. Qualifications - Proven AI-Driven Paid Acquisition Experience: Candidates must demonstrate a successful track record of managing paid ads user acquisition through AI agents. - 3+ years of dedicated experience managing high-budget, full-funnel paid advertising for B2B SaaS companies. - Demonstrated success in multichannel campaign management and strategic budget allocation across platforms. - Advanced proficiency in conversion tracking implementation, performance analytics tools, and working with advanced attribution models. - Proven experience working with and optimizing campaigns for international and global markets. - A solid understanding of Conversion Rate Optimization (CRO) techniques applied specifically to paid ad landing pages and creatives. - Proven experience developing multichannel complex campaigns explicitly mapped to the customer journey of a SaaS B2B product. - Proven experience with creatives and landing pages ideation, taking concepts from initial idea to full production and optimization. Requirements - 1+ years of experience of working at the performance marketing agency in a similar role (Nice to have). Benefits - Competitive compensation and stock option program. - Fully remote setup with flexible working hours. - 21 paid vacation days plus 10 personal paid holidays. - Paid sick leave and maternity/paternity leave. - A collaborative team culture built on ownership, clarity, and trust. - Opportunities for professional growth, experimentation, and real impact. - Team offsites and conference trips - we love connecting offline too.