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Digital Marketing Analyst

Digital MarketingDigital MarketingFull TimeRemoteSeniorTeam 11-50H1B No SponsorCompany SiteLinkedIn

Location

Canada

Posted

144 days ago

Salary

$76.5K - $102K / year

Seniority

Senior

Bachelor Degree3 yrs expEnglishPythonSQL

Job Description

Digital Marketing Analyst

Carfax Commercial Constructions Pty Ltd

• Analyze user behavior, cohorts, and funnel analysis to drive insights for Product, Marketing, and Lifecycle teams • Create measurement plans and frameworks to support enterprise strategies • Be the data evangelist who collaborates daily with stakeholders and cross functional teams across the business • Communicate the effectiveness of new product launches, campaign launches, and site changes • Wrangle data from online and offline data sources to produce insights around customer cohorts and segments • Manage the production of reporting, analysis, and report automation • Provide Quality Assurance (QA) checks before Product releases, checking for user experience and Analytics implementation • Develop Analytics implementation requirements for development teams to implement on both Web and Mobile Apps.

Job Requirements

  • Minimum 3 – 5 years’ experience with Adobe Analytics
  • Solid understanding of the analytics process from strategy to tagging/implementation to reporting
  • Results oriented – strong focus on achieving revenue, conversion, sales, and other marketing goals.
  • Ability to use metrics to manage programs and measure success
  • Proactive and self-motivated with a strong sense of ownership.
  • Identifies what needs to be done and has a bias toward action and efficiency
  • Highly analytical, detail oriented with strong business acumen and foresight
  • Proven track record for problem solving and quality assurance (QA)
  • Ability to translate, communicate, and distill metrics into a digestible, actionable marketing frameworks
  • Proven ability to wrangle data from multiple sources
  • Working knowledge of SQL, Python, or R
  • Experience in data collection architecture and design (Data Layer, Pixels, CDP, DMP, MDM, Website Governance and Compliance Technology)
  • Experience measuring Paid Media and Lifecycle Marketing performance is a plus

Benefits

  • Competitive compensation, benefits and generous time-off policies
  • 4-Day summer work weeks and a winter holiday break
  • 401(k) / DCPP matching
  • Annual bonus program
  • Great team and collaborative environment
  • Casual, dog-friendly, and innovative office spaces

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