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Digital Marketing Analyst
Location
Canada
Posted
144 days ago
Salary
$76.5K - $102K / year
Seniority
Senior
Job Description
Digital Marketing Analyst
Carfax Commercial Constructions Pty Ltd
• Analyze user behavior, cohorts, and funnel analysis to drive insights for Product, Marketing, and Lifecycle teams • Create measurement plans and frameworks to support enterprise strategies • Be the data evangelist who collaborates daily with stakeholders and cross functional teams across the business • Communicate the effectiveness of new product launches, campaign launches, and site changes • Wrangle data from online and offline data sources to produce insights around customer cohorts and segments • Manage the production of reporting, analysis, and report automation • Provide Quality Assurance (QA) checks before Product releases, checking for user experience and Analytics implementation • Develop Analytics implementation requirements for development teams to implement on both Web and Mobile Apps.
Job Requirements
- Minimum 3 – 5 years’ experience with Adobe Analytics
- Solid understanding of the analytics process from strategy to tagging/implementation to reporting
- Results oriented – strong focus on achieving revenue, conversion, sales, and other marketing goals.
- Ability to use metrics to manage programs and measure success
- Proactive and self-motivated with a strong sense of ownership.
- Identifies what needs to be done and has a bias toward action and efficiency
- Highly analytical, detail oriented with strong business acumen and foresight
- Proven track record for problem solving and quality assurance (QA)
- Ability to translate, communicate, and distill metrics into a digestible, actionable marketing frameworks
- Proven ability to wrangle data from multiple sources
- Working knowledge of SQL, Python, or R
- Experience in data collection architecture and design (Data Layer, Pixels, CDP, DMP, MDM, Website Governance and Compliance Technology)
- Experience measuring Paid Media and Lifecycle Marketing performance is a plus
Benefits
- Competitive compensation, benefits and generous time-off policies
- 4-Day summer work weeks and a winter holiday break
- 401(k) / DCPP matching
- Annual bonus program
- Great team and collaborative environment
- Casual, dog-friendly, and innovative office spaces
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