Role Description We are looking for a Member Marketing Specialist who will be responsible for supporting the execution of member engagement, onboarding, and retention marketing programs that drive meaningful patient outcomes. This will be a full-time opportunity, reporting to the Senior Manager, Member Marketing, while working closely with Client Success, Product, Clinical, and Operations teams. Ideally, this individual will be based in Boston and work from our office Tuesday - Thursday, but we are open to considering remote candidates. - Assist in planning and executing engagement initiatives across all clients, ensuring timely and effective communication. - Develop and organize marketing materials for new client onboarding, including communication plans, presentations, and program launch assets. - Plan, schedule, and coordinate client-facing webinars; manage logistics, promotion, and post-event follow-up. Assist in creating each presentation, ensuring client details and Form Health branding are accurate. - Build and maintain client-specific landing pages to support program enrollment. - Work closely with our clinical experts to support the development of quarterly flyers, topical webinars, and educational materials. - Organize, prioritize, and track multiple ongoing client communication projects; ensure timelines and deliverables are met. - Partner with Client Success, Product, Engineering, and Clinical teams to ensure alignment and smooth execution of marketing initiatives. - Join client discussions as needed and speak confidently about our program, resources, and engagement approach. - Build and manage multi-channel campaigns (email, SMS, push notifications, direct mail), including campaign setup, segmentation, and deployment. - Analyze campaign performance metrics and share actionable insights to continuously improve open rates, click-through rates, conversion, and engagement outcomes. - Track and report on key member engagement KPIs, contributing to measurement frameworks that demonstrate the impact of marketing on patient activation and retention. - Ensure all patient communications adhere to HIPAA and healthcare compliance guidelines. Qualifications - 3+ years of marketing experience, preferably in healthcare or health-tech. - Strong proficiency with Google Workspace (Docs, Slides, Sheets, Drive). - Ability to articulate program components and communicate recommendations clearly during client meetings. - Exceptional organizational and project management skills, with a proven ability to handle multiple deadlines. - A creative eye - comfortable editing copy, shaping layouts, or enhancing visual assets. - Familiarity with or willingness to learn new platforms and tools to streamline workflow (e.g., webinar platforms, CMS tools, design software). - Strong interpersonal skills and comfort working in a cross-functional environment, paired with the ability to work independently and figure things out. - A proactive, resourceful, and solutions-oriented approach to daily tasks. - Data-driven mindset with the ability to analyze campaign performance, identify trends, and translate insights into optimized strategies. - Strong written communication skills with the ability to adapt messaging for different audiences and channels. - Commitment to putting the patient/member experience at the center of all marketing decisions. - Familiarity with healthcare regulations and patient privacy (HIPAA) preferred. - Bachelor’s degree in Marketing, Communications, or related field preferred. Benefits - Competitive salary and equity in a high growth start-up. - Comprehensive health benefits (medical, dental, vision). - 401k program. - Flexible work schedules and paid time off. - Paid parental leave. Company Description Form Health is a virtual obesity medicine clinic delivering multi-disciplinary evidence-based obesity treatment through telemedicine. Founded in 2019, Form Health is a venture-backed innovative startup with an experienced clinical and leadership team. Our mission is to empower patients and be leaders in Obesity Medicine driving impact at a national scale. We are deeply invested in our core value to put patients first, and also deeply committed to creating a culture where every employee is valued and we learn and improve together.

• Support the planning and execution of digital marketing activities; • Create and organize content for social media; • Monitor metrics and performance indicators; • Provide support for institutional and promotional campaigns.

• Create content for posts (captions, copy, and image selection). • Develop and/or edit visual assets (banners, stories, carousels, short videos). • Schedule and publish content on social media (Meta, LinkedIn, YouTube, etc.). • Send marketing emails and monitor performance analytics. • Create and update landing pages, forms, and websites, making visual and textual adjustments. • Update the brand manual according to guidelines. • Engage with the audience (comments, direct messages, and basic inquiries). • Prepare performance reports (reach, engagement, clicks, leads). • Support integration with other departments (Sales, Courses, Consulting, HR). • Ensure deadlines for defined requirements are met. • Plan and oversee the production of graphic assets, promotional materials, swag, and other items, ensuring quality, deadlines, and budget. • Monitor costs, negotiate with suppliers, and ensure materials are delivered according to schedule. • In the absence of an external manager, set up, monitor, and run paid media campaigns, ensuring performance and alignment with company strategies.

• Drive full‑funnel growth and performance marketing, owning strategy and hands‑on execution to generate awareness, demand, qualified leads, and revenue. • Plan and execute integrated omnichannel campaigns across digital, paid media, email, content, events, and ABM with consistency and precision. • Leverage digital, growth, and AI‑enabled marketing tools to enhance targeting, efficiency, and ROI while piloting new channels and technologies. • Lead cross‑functional go‑to‑market alignment with Product, Sales, and Commercial Operations to translate strategic priorities into measurable pipeline impact. • Use a data‑driven, test‑and‑learn approach to continuously improve campaign effectiveness and ensure accountability against growth goals. • Own marketing analytics, dashboards, and reporting, defining and tracking KPIs such as reach, engagement, MQLs, SQLs, pipeline, and revenue contribution.