This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description As Director of Demand Generation, you’ll partner directly with CMOs, VPs, and senior marketing leaders. You’ll lead strategy and advise teams across Demand Gen, Content, RevOps, and Product Marketing to build programs that turn buyer signals into revenue. You’ll work across a mix of industries and business models, gaining exposure to different go-to-market motions and sharpening your skills with every engagement. What you'll do at Refine Labs: - Demand Generation: Plan, implement, and measure multi-channel programs to drive brand awareness, inbound pipeline generation, and accelerated revenue. This includes creating demand, capturing demand, and converting demand programs. You look at the entire new acquisition funnel and prioritize based on impact on revenue. Deploy paid media campaigns but consult on all types of non-paid programs & initiatives. - Paid Media Campaign Strategy and Management: Work in collaboration with a performance marketing manager to deploy the client’s budget across digital channels, including but not limited to: Google Ads, LinkedIn, Meta. - Revenue Operations (RevOps): Review operational setup in client's MAP/CRM to implement recommendations that are key to tracking revenue success. This includes things like UTMs, conversion tracking, pipeline sources, campaigns, lead flow and handoff, CRM funnel optimizations. - Data Analysis and Reporting: Analyze multiple data sources (CRM, MAP, ABM Tools, Web Analytics, etc.) to report on results and deliver spend recommendations. You marry the data with actionable insights that drive impact on revenue. - Revenue & ROI Accountability: Be accountable to revenue and pipeline results, not leads. You will optimize for ROI and qualified pipeline to marketing spend ratios. - Leadership, Strategy, and Project Management: Work directly with our clients and our internal demand generation and creative teams, leading execution of our programs. Qualifications - Extensive demand generation experience in B2B SaaS with expertise in leveraging digital channels to drive qualified pipeline and brand amplification - Hands-on experience managing paid media campaigns directly in platforms such as LinkedIn Ads, Google Ads, and Meta Ads is required. Experience in additional platforms (e.g., Reddit, YouTube, X) is a plus. - Strong analytical skills and demonstrable experience synthesizing data and making strategic decisions using Salesforce, Hubspot, Marketo, and ABM tools - Experience building workflows and reports in Salesforce is required. You must have hands-on familiarity with Salesforce Objects (e.g., Leads, Contacts, Opportunities) and how they connect. - Empathy – for our team, our partners, our clients, and their customers - The ability to operate and excel at strategic as well as tactical levels with a willingness to roll up sleeves to get the job done. - Exceptional communication and collaboration skills, both at the executive level and with peers and cross-functional teams - The ability to clearly articulate ideas, frame problems and offer solutions - The ability to develop and optimize program strategies across key channels in multiple pipeline sources, including SEO/SEM, paid social, email, owned web media properties, events, and Account-Based Marketing - This is a client facing role. You will be expected to lead client meetings via Zoom with your camera on. Requirements - The typical interview process for Director of Demand Generation at Refine Labs is 4 rounds, including a final presentation requiring preparation from our project brief. Our interview process assesses a candidate's technical, client management, and presentation skills. Benefits - Flexible schedule in a 100% distributed workforce - Premium employer-sponsored health coverage - medical, dental, & vision - Paid parental leave - 401(k) - Unlimited PTO with minimum time off (a minimum of 7 days off every 6 months) - No Meeting Fridays - Company kick-off trips and virtual team activities - We encourage employees to take Mental Health Days as needed.

Role Description Remote VA PH is currently searching for an experienced Walmart Account Manager. The Walmart Account Manager owns the end-to-end performance of our Walmart Marketplace business with a listing-by-listing ownership mindset. Each product is treated as its own business, with full accountability across revenue, profitability, and listing health. This is a hands-on, execution-driven role — not a reporting-only position. The ideal candidate understands Walmart’s ecosystem deeply and proactively identifies risks, opportunities, and execution gaps before they impact revenue. Schedule: 9:00 am - 5:00 pm EST (Monday - Friday) Key Responsibilities - Marketplace & Listing Management - Own performance of all Walmart listings, ensuring products remain live, optimized, and competitive - Monitor listing health, suppressions, compliance issues, and resolve problems quickly - Maintain accurate product data, pricing, and inventory levels - Revenue & Profit Optimization - Drive profitable sales growth by optimizing pricing, promotions, and content - Monitor margins, fees, and advertising impact on profitability - Identify underperforming SKUs and implement corrective strategies - Advertising & Walmart Connect - Coordinate Walmart Connect advertising with PPC specialists - Monitor ad performance, ROAS, and spend efficiency - Identify opportunities to scale winning campaigns and cut wasted spend - Inventory & Operations - Monitor stock levels, sell-through rates, and replenishment needs - Prevent stockouts, overstock, and stranded inventory - Coordinate with operations and supply chain teams - Competitive & Market Analysis - Track competitor pricing, content, and positioning - Identify trends, threats, and growth opportunities - Adjust strategy to maintain Buy Box and category leadership - Reporting & Execution - Use Excel and Google Docs to track performance, action items, and KPIs - Maintain SKU-level tracking for pricing, ads, inventory, and profitability - Communicate clearly with leadership and team members Qualifications - Strong experience managing Walmart Marketplace (Seller Center) - Deep understanding of Walmart’s listing rules, search, and compliance - Experience with Walmart Connect advertising - PPC management experience - Advanced Excel skills for tracking, analysis, and forecasting - Highly organized with strong attention to detail - Ability to manage multiple SKUs as individual businesses - Proactive, problem-solving mindset Tools Used - Walmart Seller Center - Walmart Connect - Excel - Google Docs Benefits - Weekly Pay - Work From Home - Negotiable salary, depending on the experience

• Responsible for generating qualified B2B leads • Plan, execute and optimize inbound initiatives for our existing funnels • Provide targeted support for outbound activities (e.g., campaign preparation, messaging, follow-ups) • Plan, manage and optimize email campaigns via Zoho CRM • With support from two graphic designers, manage our external presence (LinkedIn, Instagram, blog posts in WordPress) • Continuously analyze and optimize all initiatives

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description As a Performance Marketing Manager, you will support a Director of Demand Generation and collaborate together to drive growth for your book of clients. You will be responsible for the research, campaign build-out, analysis and optimization of client’s paid media campaigns. This role is client facing and will be expected to interface and communicate with clients via Zoom, email, and Slack. - Plan, test, implement, and measure multi-channel media campaigns to drive inbound demand. - Perform audience research to develop new campaign ideas for paid search and paid social. - Manage day-to-day performance across several media channels including, but not limited to: LinkedIn, Meta Ads, Google Ads, & Microsoft Ads. - Analyze performance data and report on results, including campaign results, creative performance trends, data stories and spend recommendations. - Rapidly iterate on strategy based on findings. - Effectively allocate and pace media spend across the channels that you manage to drive key business results for your clients. - Interface regularly with clients, prepare reports, presentations & other client facing materials to showcase the results and impact of your efforts. - Partner closely with a Director of Demand Generation to co-design strategic marketing campaigns for your book of business. Qualifications - Demonstrated experience building & optimizing paid media campaigns, preferably in a B2B SaaS/Tech environment - An analytical mindset and proven track record in making data-driven decisions to continually optimize performance and determine future investments - The ability to identify trends & insights through in-depth data analysis - Google Ads & Analytics certifications preferred! - Experience building & managing ad campaigns in Google Ads, LinkedIn, and Meta (experience in other platforms is a plus! [6sense, Youtube, Bing, X, Reddit, Capterra, etc.]) - Familiarity with how digital ads are served and tracked using pixels, URL parameters (UTM codes), and conversion tracking via Google Tag Manager. - Strong client-facing communication skills, this role will interact directly with customers and is expected to be on camera for Zoom calls. - Empathy – for our team, our partners, our clients, and their customers - To be a team player with exceptional communication and interpersonal skills - The ability to clearly articulate ideas, frame problems and offer solutions - Strong organization & multi-tasking skills and the ability to consistently evaluate priorities with attention to detail - To be adept at juggling many projects at once, working cross-functionally while never losing sight of goals and timelines - To be able to effectively communicate expectations to team members in a timely and clear fashion - The ability to resolve and/or escalate issues in a proactive manner in order to adhere to campaign delivery goals Interview Process The typical interview process for Performance Marketing Manager at Refine Labs is 3 rounds, including an intro call, technical assessment, and a final presentation requiring presenting on a work sample. Our interview process assesses a candidate's technical, client management, and presentation skills. Benefits - Flexible schedule in a 100% distributed workforce - Premium employer-sponsored health coverage - medical, dental, & vision - Paid parental leave - 401(k) - Unlimited PTO with minimum time off (a minimum of 7 days off every 6 months) - No Meeting Fridays - Company kick-off trips and virtual team activities - Focus on psychological safety within the team - Encouragement of Mental Health Days as needed