• Own strategy, execution, and performance across **Google Ads and Meta Ads** • Build paid media strategies aligned to business goals, revenue models, and funnel complexity • Translate real-world business needs into platform-ready campaign structures • Plan full-funnel approaches across acquisition, retargeting, and conversion stages • Connect creative angles, messaging, and offer strategy to performance goals • Own campaign setup, optimization, and scaling across **Google Ads and Meta Ads** • Diagnose performance issues using both platform data and business context • Run structured testing across creative, audiences, bidding strategies, and landing flows • Manage budgets responsibly while optimizing for signal quality and conversion outcomes • Identify tracking gaps, attribution issues, and conversion signal weaknesses • Work with tracking, analytics, or engineering partners to improve event coverage • Evaluate performance beyond surface metrics like CTR and CPC • Lead performance discussions with clarity and confidence • Present insights, recommendations, and tradeoffs in a way stakeholders can act on • Maintain clear, proactive communication around results and next steps • Work closely with creative, analytics, and technical teams • Align paid media execution with landing pages, offers, and conversion flows • Contribute to internal documentation, playbooks, and performance standards

Named one of Sports Business Journal's Best Places to Work in Sports (2024/2025), Front Office Sports' Most Impactful Sports Organizations (2024), and Fast Company’s Most Innovative Companies (2023), Athletes Unlimited owns and operates professional women’s softball, volleyball, and basketball leagues featuring world-class competition and fan experience. Athletes Unlimited stands out as an organization driven by the athletes that play in the leagues, with athlete representation on the company’s board of directors, each league led by a Player Executive Committee, and players sharing in long-term profits of the company, all while being proactive in shaping policies supporting the women that play in the league. Athletes Unlimited is the first professional sports league to be organized as a Public Benefit Corporation. For more information, visitAUProSports.com. We change the game with faster play, and new team rosters every week, delivering thrilling entertainment in which every moment counts. We provide our team of enthusiastic, collaborative innovators with a next-generation workplace with unlimited PTO, competitive health insurance, professional development opportunities, and more so that we can build the future of professional sports. Are you Unlimited? Athletes Unlimited is looking for a Senior Manager, Database Communications to lead strategy and execution of our email and SMS programs across the full fan lifecycle from acquisition through retention. This position is full-time and reports to the VP, Digital Fan Engagement. Responsibilities - Own the end-to-end email and SMS strategy to drive measurable business impact and improve how we communicate with our fans at scale  - Serve as the subject matter expert for email and SMS best practices, deliverability, accessibility, and regulatory compliance - Oversee planning, creation, QA, and deployment of all email and SMS campaigns and automated journeys - Translate organizational priorities into a clear fan communication roadmap, balancing campaigns, automation, and testing - Partner with internal teams to ensure messaging and design is clear, compelling, and on-brand  - Work cross functionally to drive segmentation, personalization, and content improvements, as well as deliver cohesive omnichannel experiences - Continuously test and optimize email content, timing, cadence, and templates to improve performance - Build and maintain clear reporting dashboards to communicate performance and impact to stakeholders - Use performance insights to inform strategy, experimentation, and cross-channel coordination

• Define and execute comprehensive demand generation strategy aligned to company revenue goals • Develop go-to-market strategies by industry vertical (Propane, Industrial Gases, Oil & Gas, Chemicals, etc.) • Build annual and quarterly campaign roadmaps balancing quick wins with long-term programs • Design and launch multi-channel campaigns optimized for long B2B sales cycles (email, LinkedIn, webinars, content, ABM) • Build industry-specific nurture programs that move prospects from awareness to SQL • Create account-based marketing programs for target enterprise accounts • Partner closely with Sales Leadership to define MQL/SQL criteria and Service Level Agreements • Own marketing attribution model leveraging HubSpot, Salesforce, and Databricks • Present marketing performance and pipeline contribution in sales meetings

• Develop, execute, and optimize paid advertising campaigns across Google PPC, 6Sense, LinkedIn Ads, and Meta • Monitor, analyze, and report on campaign performance to identify optimization opportunities • Generate a minimum of 10+ marketing-qualified leads (MQLs) per month by Q4 2025 • Manage budgets strategically to reduce CPA by at least 15% • Increase qualified website traffic by 30% and maintain an average CTR of 3.5% or higher • Collaborate closely with the Head of Marketing, Marketing Director, Market Development Manager, and other stakeholders • Conduct A/B testing to improve ad creatives, messaging, and targeting • Leverage 6Sense intent data to refine audience segmentation and targeting strategies • Stay current with digital advertising trends, including the ethical use of AI to improve workflows and outcomes