• Responsible for generating qualified B2B leads • Plan, execute and optimize inbound initiatives for our existing funnels • Provide targeted support for outbound activities (e.g., campaign preparation, messaging, follow-ups) • Plan, manage and optimize email campaigns via Zoho CRM • With support from two graphic designers, manage our external presence (LinkedIn, Instagram, blog posts in WordPress) • Continuously analyze and optimize all initiatives

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description As a Performance Marketing Manager, you will support a Director of Demand Generation and collaborate together to drive growth for your book of clients. You will be responsible for the research, campaign build-out, analysis and optimization of client’s paid media campaigns. This role is client facing and will be expected to interface and communicate with clients via Zoom, email, and Slack. - Plan, test, implement, and measure multi-channel media campaigns to drive inbound demand. - Perform audience research to develop new campaign ideas for paid search and paid social. - Manage day-to-day performance across several media channels including, but not limited to: LinkedIn, Meta Ads, Google Ads, & Microsoft Ads. - Analyze performance data and report on results, including campaign results, creative performance trends, data stories and spend recommendations. - Rapidly iterate on strategy based on findings. - Effectively allocate and pace media spend across the channels that you manage to drive key business results for your clients. - Interface regularly with clients, prepare reports, presentations & other client facing materials to showcase the results and impact of your efforts. - Partner closely with a Director of Demand Generation to co-design strategic marketing campaigns for your book of business. Qualifications - Demonstrated experience building & optimizing paid media campaigns, preferably in a B2B SaaS/Tech environment - An analytical mindset and proven track record in making data-driven decisions to continually optimize performance and determine future investments - The ability to identify trends & insights through in-depth data analysis - Google Ads & Analytics certifications preferred! - Experience building & managing ad campaigns in Google Ads, LinkedIn, and Meta (experience in other platforms is a plus! [6sense, Youtube, Bing, X, Reddit, Capterra, etc.]) - Familiarity with how digital ads are served and tracked using pixels, URL parameters (UTM codes), and conversion tracking via Google Tag Manager. - Strong client-facing communication skills, this role will interact directly with customers and is expected to be on camera for Zoom calls. - Empathy – for our team, our partners, our clients, and their customers - To be a team player with exceptional communication and interpersonal skills - The ability to clearly articulate ideas, frame problems and offer solutions - Strong organization & multi-tasking skills and the ability to consistently evaluate priorities with attention to detail - To be adept at juggling many projects at once, working cross-functionally while never losing sight of goals and timelines - To be able to effectively communicate expectations to team members in a timely and clear fashion - The ability to resolve and/or escalate issues in a proactive manner in order to adhere to campaign delivery goals Interview Process The typical interview process for Performance Marketing Manager at Refine Labs is 3 rounds, including an intro call, technical assessment, and a final presentation requiring presenting on a work sample. Our interview process assesses a candidate's technical, client management, and presentation skills. Benefits - Flexible schedule in a 100% distributed workforce - Premium employer-sponsored health coverage - medical, dental, & vision - Paid parental leave - 401(k) - Unlimited PTO with minimum time off (a minimum of 7 days off every 6 months) - No Meeting Fridays - Company kick-off trips and virtual team activities - Focus on psychological safety within the team - Encouragement of Mental Health Days as needed

• Own strategy, execution, and performance across **Google Ads and Meta Ads** • Build paid media strategies aligned to business goals, revenue models, and funnel complexity • Translate real-world business needs into platform-ready campaign structures • Plan full-funnel approaches across acquisition, retargeting, and conversion stages • Connect creative angles, messaging, and offer strategy to performance goals • Own campaign setup, optimization, and scaling across **Google Ads and Meta Ads** • Diagnose performance issues using both platform data and business context • Run structured testing across creative, audiences, bidding strategies, and landing flows • Manage budgets responsibly while optimizing for signal quality and conversion outcomes • Identify tracking gaps, attribution issues, and conversion signal weaknesses • Work with tracking, analytics, or engineering partners to improve event coverage • Evaluate performance beyond surface metrics like CTR and CPC • Lead performance discussions with clarity and confidence • Present insights, recommendations, and tradeoffs in a way stakeholders can act on • Maintain clear, proactive communication around results and next steps • Work closely with creative, analytics, and technical teams • Align paid media execution with landing pages, offers, and conversion flows • Contribute to internal documentation, playbooks, and performance standards

Named one of Sports Business Journal's Best Places to Work in Sports (2024/2025), Front Office Sports' Most Impactful Sports Organizations (2024), and Fast Company’s Most Innovative Companies (2023), Athletes Unlimited owns and operates professional women’s softball, volleyball, and basketball leagues featuring world-class competition and fan experience. Athletes Unlimited stands out as an organization driven by the athletes that play in the leagues, with athlete representation on the company’s board of directors, each league led by a Player Executive Committee, and players sharing in long-term profits of the company, all while being proactive in shaping policies supporting the women that play in the league. Athletes Unlimited is the first professional sports league to be organized as a Public Benefit Corporation. For more information, visitAUProSports.com. We change the game with faster play, and new team rosters every week, delivering thrilling entertainment in which every moment counts. We provide our team of enthusiastic, collaborative innovators with a next-generation workplace with unlimited PTO, competitive health insurance, professional development opportunities, and more so that we can build the future of professional sports. Are you Unlimited? Athletes Unlimited is looking for a Senior Manager, Database Communications to lead strategy and execution of our email and SMS programs across the full fan lifecycle from acquisition through retention. This position is full-time and reports to the VP, Digital Fan Engagement. Responsibilities - Own the end-to-end email and SMS strategy to drive measurable business impact and improve how we communicate with our fans at scale  - Serve as the subject matter expert for email and SMS best practices, deliverability, accessibility, and regulatory compliance - Oversee planning, creation, QA, and deployment of all email and SMS campaigns and automated journeys - Translate organizational priorities into a clear fan communication roadmap, balancing campaigns, automation, and testing - Partner with internal teams to ensure messaging and design is clear, compelling, and on-brand  - Work cross functionally to drive segmentation, personalization, and content improvements, as well as deliver cohesive omnichannel experiences - Continuously test and optimize email content, timing, cadence, and templates to improve performance - Build and maintain clear reporting dashboards to communicate performance and impact to stakeholders - Use performance insights to inform strategy, experimentation, and cross-channel coordination