Role Description Wir suchen eine Person, die unsere organische Content-Strategie aktiv aufbaut, steuert und weiterentwickelt. Du arbeitest eng mit dem Gründer zusammen und übernimmst schrittweise die Verantwortung für den gesamten Content-Bereich. - Analyse und Optimierung von Short-Form Content (TikTok, Instagram Reels) - Entwicklung neuer Content-Formate für verschiedene Event-Kategorien - Bewertung von Hooks, Retention und Performance - Planung, Testing und Iteration von Content - Steuerung und Zusammenarbeit mit: UGC Creatorn, Content Creatorn / Influencern, Videografen und Editoren - Briefing und Beauftragung von externen Creatives (z. B. Cutter, Designer) - Aufbau klarer Content-Strukturen und Workflows Qualifications - 2–3+ Jahre Erfahrung im Bereich Social Media / Short-Form Content - Praktische Erfahrung in der Erstellung oder Steuerung von Content - Sehr gutes Verständnis für: Hooks (erste Sekunden eines Videos), Retention / Watchtime, virale Mechaniken im organischen Content - Fähigkeit, Content schnell zu bewerten und Entscheidungen zu treffen - Erfahrung oder Interesse an der Zusammenarbeit mit Creatorn / Influencern - Strukturierte, eigenständige Arbeitsweise - Hohe Geschwindigkeit in der Umsetzung - Du denkst in Formaten, nicht in einzelnen Posts - Du kannst mehrere Themenwelten gleichzeitig bespielen (Anime, Crime, Kinder etc.) - Du verbindest Performance-Denken mit einem klaren Qualitätsanspruch - Du übernimmst Verantwortung und triffst Entscheidungen Requirements - Was wir nicht suchen: - Social Media Manager ohne Content-Verständnis - Fokus auf Planung ohne Umsetzung - Perfektionismus ohne Geschwindigkeit Benefits - Direkte Zusammenarbeit mit dem Gründer - Hoher Gestaltungsspielraum und echte Verantwortung - Arbeit an einer Marke mit vielfältigen Formaten und starkem Wachstum - Zugang zu realen Produktionen und Event-Content - Eine klare Entwicklungsperspektive in eine leitende Rolle

Role Description As Product Marketing Manager for HPE Alletra Storage MP X10000, you will own how the platform is positioned, understood, and brought to market across key workloads including analytics and modern data protection. This role is responsible for translating X10000’s technical strengths into clear, differentiated narratives that resonate with both technical buyers and executive decision-makers. You will define how the product shows up in the market, ensuring it is both credible to practitioners and compelling in competitive sales cycles. You will work in close partnership with platform and portfolio marketing teams, including Data Fabric, to ensure X10000 is consistently and effectively represented within broader analytics, data protection and hybrid cloud narratives, while maintaining clear ownership of product-level positioning and go-to-market execution. This is a hands-on role for a product marketer who can connect product truth to market impact, bringing clarity, focus, and momentum to a strategically critical platform. It sits at the center of a shift in how enterprises think about storage, from passive infrastructure to an active performance layer for analytics, and recovery. Key Responsibilities - Own positioning and messaging for HPE Alletra Storage MP X10000 across core workloads including analytics and modern data protection. - Translate platform capabilities into clear customer outcomes, differentiated value, and competitive advantage. - Maintain and evolve messaging frameworks that reflect real-world use cases and buyer priorities. - Lead product launches, updates, and GTM readiness for X10000, ensuring clear, consistent messaging across all channels. - Partner with demand, digital, and content teams to activate campaigns and assets that drive awareness and pipeline. - Ensure sales motions are grounded in strong product narratives and aligned to buyer journeys. - Equip global sales and channel teams with clear, confident messaging, talk tracks, and tools that improve win rates. - Support deal cycles with targeted positioning, competitive differentiation, and customer-facing materials. - Act as a bridge between product, marketing, and field teams to ensure alignment and clarity. - Partner with Data Fabric, AI, and hybrid cloud PMMs to integrate X10000 into broader narratives without losing product clarity. - Work closely with the data protection product marketing team to align positioning, use cases, and joint sales motions, ensuring a cohesive story across primary storage, protection, and recovery. - Support analyst relations and press engagement with product-level insights and positioning. - Act as a subject-matter expert on X10000, representing the product internally and externally. Qualifications - Bachelor’s degree in Marketing, Engineering, Computer Science, or related field; MBA preferred. - 6–8+ years in product marketing across enterprise infrastructure, storage, data platforms, or cloud. - Proven track record building differentiated narratives and high-impact content. - Experience positioning complex solutions in competitive, fast-evolving markets. Requirements - Strong understanding of object storage, analytics workloads, and modern data protection architectures. - Ability to translate deep technical capabilities into clear, differentiated market positioning. - Strong storytelling and communication skills, including executive presentations. - Ability to drive clarity and alignment across cross-functional teams. - Analytical mindset with comfort using data to inform positioning and GTM decisions. Impact & Scope - Define and strengthen HPE’s position for X10000 as a leading platform for unstructured data across analytics, and modern data protection workloads. - Drive product-level awareness, preference, and pipeline through clear, differentiated messaging grounded in real customer outcomes. - Improve sales effectiveness by making complex capabilities understandable, credible, and easy to sell in competitive cycles. Complexity High. This role operates in a strategically critical, fast-moving market at the intersection of AI, analytics, and data protection—requiring influence across senior leadership, cross-functional teams, analysts, and customers. Benefits - Health & Wellbeing: Comprehensive suite of benefits that supports physical, financial and emotional wellbeing. - Personal & Professional Development: Programs catered to helping you reach any career goals you have. - Unconditional Inclusion: An inclusive environment that celebrates individual uniqueness.

• Lead AI content strategy by building systems that combine automation, SEO, and editorial oversight to produce scalable B2B content. • Build AI workflows + prompt systems that scale content production. • Turn strategy into execution across blogs, campaigns, and landing pages. • Lead SEO + E-E-A-T execution while ensuring brand voice consistency. • Audit and refine AI outputs while conducting client messaging interviews. • Oversee content pod performance, quality standards, and delivery.

Role Description We are seeking a Content & SEO Manager who is passionate about building content systems that drive organic growth across traditional search and AI-powered discovery. This is perfect for someone who wants to own the central content engine for a high-growth B2B SaaS company. You will be responsible for defining our content pillars, developing a unified content strategy that feeds all channels, and executing SEO and AEO/GEO strategies that drive qualified traffic and conversions. What you’ll do - Content & SEO Strategy: - Help define content pillars and support a unified, multi-channel content strategy - Build and manage the content calendar aligned to business priorities - Create briefs and planning docs to drive high-quality content production - SEO & AI Discovery: - Execute and iterate on SEO strategy across traditional search and AI platforms (ChatGPT, Perplexity, Gemini, AI Overviews) - Run keyword research and identify high-impact opportunities - Track performance and share insights to improve results - Technical SEO: - Improve site health (crawlability, indexation, site structure, core web vitals) - Identify and resolve technical SEO issues - Content & Optimization: - Write and optimize content as needed (~30% hands-on) - Run content audits and identify gaps and opportunities - Collaboration: - Partner with marketing, product, and sales to align content with company goals - Collaborate with content contributors and help guide output quality Qualifications - 4+ years of experience in SEO and content strategy, with a proven track record of driving organic growth in B2B SaaS or Fintech environments - Recent experience (within the past 12 months) - Experience contributing to content strategies across multiple channels - Strong working knowledge of technical SEO - Ability to analyze performance data and turn it into actionable insights - Strong writing and editing skills - Comfortable working in ambiguity and owning execution - Experience collaborating cross-functionally - Interest in growing into a people management role Nice to have - Experience in tax, accounting, or financial services - Familiarity with tools like HubSpot - Experience with CRO, A/B testing, or programmatic SEO - Exposure to AI-powered content or search workflows Compensation & Benefits - Salary Range: $110,000 - $130,000 annually