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Content Lead
Location
Germany
Posted
29 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Content Lead
Dreamlight Labs GmbH
Role Description Wir suchen eine Person, die unsere organische Content-Strategie aktiv aufbaut, steuert und weiterentwickelt. Du arbeitest eng mit dem Gründer zusammen und übernimmst schrittweise die Verantwortung für den gesamten Content-Bereich. - Analyse und Optimierung von Short-Form Content (TikTok, Instagram Reels) - Entwicklung neuer Content-Formate für verschiedene Event-Kategorien - Bewertung von Hooks, Retention und Performance - Planung, Testing und Iteration von Content - Steuerung und Zusammenarbeit mit: UGC Creatorn, Content Creatorn / Influencern, Videografen und Editoren - Briefing und Beauftragung von externen Creatives (z. B. Cutter, Designer) - Aufbau klarer Content-Strukturen und Workflows Qualifications - 2–3+ Jahre Erfahrung im Bereich Social Media / Short-Form Content - Praktische Erfahrung in der Erstellung oder Steuerung von Content - Sehr gutes Verständnis für: Hooks (erste Sekunden eines Videos), Retention / Watchtime, virale Mechaniken im organischen Content - Fähigkeit, Content schnell zu bewerten und Entscheidungen zu treffen - Erfahrung oder Interesse an der Zusammenarbeit mit Creatorn / Influencern - Strukturierte, eigenständige Arbeitsweise - Hohe Geschwindigkeit in der Umsetzung - Du denkst in Formaten, nicht in einzelnen Posts - Du kannst mehrere Themenwelten gleichzeitig bespielen (Anime, Crime, Kinder etc.) - Du verbindest Performance-Denken mit einem klaren Qualitätsanspruch - Du übernimmst Verantwortung und triffst Entscheidungen Requirements - Was wir nicht suchen: - Social Media Manager ohne Content-Verständnis - Fokus auf Planung ohne Umsetzung - Perfektionismus ohne Geschwindigkeit Benefits - Direkte Zusammenarbeit mit dem Gründer - Hoher Gestaltungsspielraum und echte Verantwortung - Arbeit an einer Marke mit vielfältigen Formaten und starkem Wachstum - Zugang zu realen Produktionen und Event-Content - Eine klare Entwicklungsperspektive in eine leitende Rolle
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