• Work with Product Development to develop external marketing and ensure consistency with internal marketing on new product roll outs • Implement strategic product marketing campaigns • Design collateral pieces for strategic product marketing content for print, email, videos, web pages, social media, and any other digital channels, used in internal and external communications • Proofreads, and suggests copy edits in a variety of documents for product collateral • Act as a subject matter expert internally to review and approve field product marketing requests

• Build the backend services that manage the lifecycle of an AI-generated clip, from beginning to final delivery. • Create the interfaces that connect advanced ML workflows with core Video Ops and Encoding pipelines. • Ensure our metadata and payload delivery systems can handle the automated processing of thousands of hours of video daily. • Design and implement backend orchestration solutions, focusing on high-quality API design and service reliability. • Build and manage asynchronous workers, queues, and event-driven architectures that handle video processing tasks and complex workflows. • Develop robust APIs that provide critical metadata and payloads to downstream discovery systems and video infrastructure. • Partner with core video teams to ensure seamless handoffs of video assets and processing signals. • Participate in code reviews and design discussions, applying good technical judgment to improve scalability and observability of our services. • Integrate ML models into production pipelines, focusing on low-latency inference and reliable data delivery.

• Consult and advise: Serve as a trusted content operations advisor for Sanity’s enterprise customers. Help them design and evolve content models, governance strategies, and workflows tailored to their business. • Design operating frameworks: Assess current-state processes and tools, then design and recommend scalable, future-ready content operations strategies. • Translate business needs into structure: Work with customer teams to translate editorial, marketing, and digital content needs into structured content systems using Sanity. • Collaborate cross-functionally: Partner with Sales, Solution Engineers, Solution Architects, and Product teams to deliver cohesive, high-impact solutions. • Enable and educate: Conduct workshops, write guides, and support customers in adopting best practices in structured content, metadata, reuse, localization, and collaboration. • Drive maturity and innovation: Champion operational excellence, helping our customers evolve their internal content practices and use Sanity to its full potential. • Enable AI adoption: Help customers identify, implement, and optimize AI workflows that transform their daily operations.

• Define, create and manage content for IVA and IVR experiences • Create content strategies and collaborate on information architecture, systems of words, content types and voice and tone • Collaborate with other UX experts on content organization, navigation, site maps and information architecture • Audit and inventory content to identify gaps in quality, compliance, standards and branding • Refine conversational content based on user feedback, analytics and testing • Maintain Humana digital content guidelines, standards, tools and processes