• Consult and advise: Serve as a trusted content operations advisor for Sanity’s enterprise customers. Help them design and evolve content models, governance strategies, and workflows tailored to their business. • Design operating frameworks: Assess current-state processes and tools, then design and recommend scalable, future-ready content operations strategies. • Translate business needs into structure: Work with customer teams to translate editorial, marketing, and digital content needs into structured content systems using Sanity. • Collaborate cross-functionally: Partner with Sales, Solution Engineers, Solution Architects, and Product teams to deliver cohesive, high-impact solutions. • Enable and educate: Conduct workshops, write guides, and support customers in adopting best practices in structured content, metadata, reuse, localization, and collaboration. • Drive maturity and innovation: Champion operational excellence, helping our customers evolve their internal content practices and use Sanity to its full potential. • Enable AI adoption: Help customers identify, implement, and optimize AI workflows that transform their daily operations.

• Define, create and manage content for IVA and IVR experiences • Create content strategies and collaborate on information architecture, systems of words, content types and voice and tone • Collaborate with other UX experts on content organization, navigation, site maps and information architecture • Audit and inventory content to identify gaps in quality, compliance, standards and branding • Refine conversational content based on user feedback, analytics and testing • Maintain Humana digital content guidelines, standards, tools and processes

• Develop and optimize global website content to support digital initiatives, ensuring all assets are structured for scalability, reuse, and Artificial Intelligence (AI)-driven indexing. • Collaborate with User Experience (UX) designers, Brand, and Product Marketing teams to translate complex offerings into intuitive, user-centered digital journeys and action-oriented copy. • Ensure compliance with Search Engine Optimization (SEO) best practices and Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) principles to maintain brand authority and search visibility.

• Create and publish value-added content for travelers and hosts on our website and blog. • Conceptualize static web pages. • Perform content and search engine optimization on our existing website content. • Assist in producing copy for marketing materials and social media. • Produce short promotional videos for YouTube, TikTok and similar platforms.