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BJAK logo
BJAK

Bjak is a technology company focused on making financial services easy, fun and more rewarding for everyone

Digital Marketing Executive

Digital MarketingDigital MarketingFull TimeRemoteSeniorTeam 51-200H1B No SponsorCompany SiteLinkedIn

Location

United Kingdom

Posted

56 days ago

Salary

£35K - £50K / year

Seniority

Senior

Bachelor DegreeEnglish

Job Description

Digital Marketing Executive

BJAK

• Plan, launch, and optimize paid digital campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and other relevant platforms. • Monitor and analyze campaign KPIs (CTR, CPC, CPA, ROAS) daily to ensure performance targets are met or exceeded. • Conduct A/B testing on ad creatives, copy, audiences, placements, and bidding strategies to identify what works. • Collaborate with content and design teams to craft high-performing ads and landing experiences. • Troubleshoot issues related to ad delivery, tracking, targeting, or performance drops in real time. • Manage campaign budgets across channels, ensuring efficient allocation and maximum ROI. • Build detailed weekly and monthly reports, highlighting key insights, optimization actions, and budget usage. • Stay up to date on platform changes, beta features, algorithm updates, and new ad formats. • Set up and manage conversion tracking using UTM parameters, pixels, and Google Tag Manager. • Conduct audience research and segmentation to target high-intent and high-converting user groups. • Coordinate with vendors, agencies, or partners to execute large-scale or specialized campaign initiatives.

Job Requirements

  • Bachelor’s degree in Marketing, Advertising, Business, or related field
  • Proven experience in digital advertising operations or performance marketing roles
  • Hands-on expertise in Facebook Business Manager, Google Ads, TikTok Ads, and related ad tools
  • Proficiency in analytics platforms such as Google Analytics, Meta Ads Reporting, and campaign dashboards
  • Strong understanding of ad formats, bidding strategies, campaign structures, and targeting mechanisms
  • Experience with conversion tracking, including UTM parameters, pixel setup, and Google Tag Manager
  • Familiarity with retargeting strategies, audience segmentation, and programmatic display
  • Exceptional attention to detail and the ability to manage multiple campaigns at once
  • Certification in Google Ads, Meta Blueprint, or similar is highly desirable

Benefits

  • Competitive salary and performance-based bonuses
  • Ownership of campaigns that directly impact revenue and growth
  • Exposure to regional markets and cross-functional collaboration
  • A team that values clear thinking, fast execution, and measurable outcomes
  • Hybrid work flexibility in London with high autonomy

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