• Build and execute the full-funnel growth strategy across paid, organic, email, and lifecycle marketing, including full ownership of media buying strategy, budget allocation, channel mix, and performance optimization • Serve as the sole copywriter crafting all ads, emails, landing pages, social posts, and product messaging, while also leading creative strategy across channels to ensure cohesive, high-performing campaigns • Run experiments, measure performance, optimize messaging and media performance, and double down on what works • Maintain ownership of all growth initiatives end-to-end—strategy → execution → iteration, spanning media buying, creative direction, and performance optimization

• Own end-to-end Direct Mail strategy and execution for HELOC, including audience targeting, creative development, testing, and campaign operations • Build our broader offline growth channels (OOH, linear TV, and brand testing) • Manage and optimize millions in annual spend, with accountability for ROI and incremental business impact • Partner with Machine Learning and Data Science teams to develop and refine targeting models that improve customer acquisition efficiency • Design and execute rigorous testing frameworks (e.g., incrementality, geo-lift, A/B testing) to evaluate performance and inform strategy • Analyze campaign and customer data to generate insights and translate findings into actionable growth opportunities • Develop new playbooks to reach and convert underserved or underperforming customer segments, including emerging HELOC use cases • Collaborate cross-functionally with Product, Engineering, Analytics, and Creative to scale channel performance and influence roadmap decisions • Communicate strategy, performance, and insights to leadership, connecting channel outcomes to broader business goals

• Gestionar y optimizar cuentas de Google Ads (Búsqueda, Compras, Performance Max, YouTube) para múltiples clientes de comercio electrónico • Poseer todo el ciclo de compra de medios: estrategia, creación, optimización, escalado e informes • Liderar la comunicación con los clientes sobre rendimiento, estrategia y recomendaciones • Colaborar con el equipo creativo en marcos de prueba de anuncios y iteración creativa • Construir y documentar sistemas repetibles para la gestión de cuentas y la elaboración de informes • Identificar oportunidades de crecimiento y traducir datos en estrategias accionables

• Plan, execute, and optimize campaigns (Meta Ads required). • Manage budgets and maximize performance. • Analyze key metrics (CPA, ROAS, CTR, conversions). • Conduct A/B testing with creatives and audiences. • Collaborate with internal marketing and sales teams. • Present performance reports and analyses to clients.