Marketing.MBA: Digital Marketing Powerhouse

• Design, build, and scale core platform (backend APIs, data layers, modern interfaces). • Work closely with product, design, QA, and management to deliver features. • Improve backend, frontend, and database performance. • Conduct CI/CD practices for safe releases. • Integrate AI-powered capabilities into product features.

• Build and execute the full-funnel growth strategy across paid, organic, email, and lifecycle marketing, including full ownership of media buying strategy, budget allocation, channel mix, and performance optimization • Serve as the sole copywriter crafting all ads, emails, landing pages, social posts, and product messaging, while also leading creative strategy across channels to ensure cohesive, high-performing campaigns • Run experiments, measure performance, optimize messaging and media performance, and double down on what works • Maintain ownership of all growth initiatives end-to-end—strategy → execution → iteration, spanning media buying, creative direction, and performance optimization

• Build and optimize multi-channel, full-funnel marketing systems • Identify and implement AI-driven optimizations and automations to increase output quality and efficiency • Lead performance strategy focused on ROAS, CAC, LTV, CPL, and conversion rate uplift • Drive creative testing, funnel optimization, and data-backed decision-making • Work collaboratively across teams for all non-specialist tasks. • Execute at top-1% level in your deep specialization • Present insights, performance reviews, and strategic recommendations to leadership and clients • Mentor team members and contribute to client success

• You own the full closing motion on high-intent US inbound: discovery, pitch, negotiation, signature. • Manage multi-stakeholder deals end-to-end with disciplined follow-up; nothing rots in the pipeline. • Re-engage dormant accounts for upsell and referrals. • Own HubSpot: clean records, accurate stages, live forecast. • Automate repeatable work in Zapier, n8n, and HubSpot and Claude Cowork workflows.