• Steuerung und Optimierung von Amazon PPC (Sponsored Products, Brands, Display) und Amazon DSP • Google SEA : Brand Bidding, generische Keywords, Shopping-Kampagnen • Keyword-Recherche und Wettbewerbsanalyse im Gewürz-/Food-Segment • A/B-Testing von Creatives, Listings und Bidding-Strategien • ROAS-Optimierung mit klaren Profitabilitätszielen (kein Volumen um jeden Preis) • Retargeting-Strategien : DSP-Kampagnen auf Wettbewerber-Audiences • Reporting und Forecasting : Wöchentliche Performance-Reviews, monatliche Potenzialanalysen

• Plan, manage, and optimize performance marketing campaigns with a strong focus on Google Ads (Paid Search), while supporting Meta and LinkedIn channels • Own keyword strategy, bidding, and search intent optimization to drive high-quality candidate acquisition • Test and experiment with new platforms such as X (Twitter), Reddit, and TikTok to expand acquisition reach • Own the full lifecycle of paid campaigns: targeting, creative briefing, testing, optimization, and reporting • Work closely with our creative and content teams to develop and iterate on high-performing ad assets • Monitor KPIs like CPL, CPA, and ROAS to guide strategic decisions • Develop insights from campaign data and translate them into actionable improvements • Stay up to date with platform changes, ad formats, algorithm shifts, and best practices • Continuously A/B test headlines, creative, landing pages, and calls-to-action to improve conversion • Build and manage performance dashboards to communicate metrics with the leadership team

Role Description We are looking for a driven and strategic Demand Generation Specialist to join our Spanish Marketing team in Docplanner. In this role, you will own end-to-end demand generation initiatives across our Doctoralia clinic product lines (Clinic Agenda, Clinic Cloud, and Noa) with the primary goal of growing new Monthly Recurring Revenue (MRR) in Spain. This role has a Demand Generation and Account-Based Marketing (ABM) orientation: - Design and execute targeted programmes to identify, target, and attract clinics that match our Ideal Customer Profile. - Drive higher revenue and operational efficiency for those clinics. - Combine account-specific ABM initiatives and demand generation initiatives. - Personalised outreach sequences and close collaboration with Sales. If you enjoy building relationships as much as building campaigns, this is the role for you. Qualifications - 3-5 years of experience in demand generation, growth marketing, in a B2B SaaS environment. - Proven track record of revenue growth by building and executing demand generation campaigns. - Experience working in the Spanish market; deep understanding of local business culture and buyer behaviour. - Exposure to healthcare, clinical software, or regulated industries is a strong plus. Requirements - Solid understanding of Demand Generation and ABM methodologies and experience running targeted, account-level programmes. - Experience planning and executing ABM-oriented initiatives such as exclusive dinners, tailored webinars, and targeted campaigns: from concept to end-to-end execution. - Proficiency with marketing automation and CRM platforms (e.g. HubSpot, Salesforce or equivalent) and Automation tools (Clay). - Ability to design and manage multi-touch follow-up programmes that move target accounts through the funnel in coordination with Sales. - Data-driven mindset with solid analytical skills; comfortable building dashboards and drawing actionable insights based on data. - Strong written and verbal communication skills; ability to craft personalised, compelling messaging. Benefits - Competitive salary. - Full-time permanent contract with a clear career development path within the Marketing organisation. - Seguro médico privado. - Access to learning & development resources and professional growth opportunities. - Opportunity to make a direct and measurable impact on business growth in a high-growth SaaS company. - Remote working model with flexible hours.

Role Description This isn’t a “set up campaigns and hope for the best” kind of role. As a Senior Performance Marketing Specialist , you’re the engine behind real, measurable growth. You don’t just run ads — you build systems that turn spend into pipeline. You see beyond clicks and impressions and focus on what actually moves the needle: qualified leads and conversions. You’ll own the full funnel, shape the creative strategy (especially video), and make data-backed decisions that continuously improve performance. If you enjoy being in the driver’s seat — testing, optimizing, and scaling what works — this role is built for you. - Launch, manage, and optimize full-funnel campaigns (ToFu to BoFu). - Own campaign performance across Google Ads, Meta Ads, and LinkedIn Ads. - Set up and validate tracking using Google Tag Manager (GTM) and GA4. - Monitor and improve CPL, CPA, CTR, and conversion rates. - Execute structured A/B testing with clear hypotheses. - Identify landing page issues and recommend CRO improvements. - Analyze campaign data and provide actionable insights. - Collaborate with Multimedia Designer on ad creatives. - Create briefs, scripts, and directions for paid media assets. - Maintain accurate reporting, tracking, and documentation. Qualifications - 5+ years of experience managing paid media campaigns. - Proven experience owning campaign performance and results. - Strong background in lead generation campaigns. - Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads. - Experience with GA4, GTM, and performance tracking. - Strong analytical and data interpretation skills. Requirements - Experience working closely with designers or creative teams. - Experience contributing to video ad concepts and direction. - Familiarity with landing page optimization and CRO strategies. Benefits - Permanent Work-from-home setup. - Company-provided equipment. - Secondary Wi-Fi Modem. - 21 Leave Credits Annually - Leave benefits begin on Day 1. - 100% conversion of UNUSED leave credits. - HMO on Day 1. - 13th Month Pay. - Monthly Gift Voucher. - Milestone Tokens (Birthday/Anniversary/Christmas). - A Life Beyond the Screen #WorkLifeBalance. - Active employee engagements physically such as Christmas Party & Team Building, and virtual events such as town-hall with prizes.