FUCHS SCHMITT GmbH & Co. KG

• Build and manage a creator/influencer program (commission models, seedings, campaigns) • Recruit and support food, airfryer, and lifestyle creators on TikTok, Instagram & YouTube • Develop social media campaigns with a focus on reach and conversion • Content planning and community management for our brands • Close collaboration with the performance marketing team (SEA, Amazon PPC/DSP) • Reporting: creator performance, engagement, revenue attribution via codes

• Operational management of Amazon accounts (Seller Central / Vendor Central) • Listing optimization: titles, bullet points, backend keywords, A+ Content • Creation and maintenance of Brand Store • Product launches on Amazon: from ASIN creation to first reviews • Assortment strategy: identifying market gaps and growth opportunities • Advent calendar and seasonal planning (Q4 peak management) • Coordination with product development (range extensions), supply chain and performance marketing • Competitor monitoring: prices, rankings, new listings in the spice segment

• Steuerung und Optimierung von Amazon PPC (Sponsored Products, Brands, Display) und Amazon DSP • Google SEA : Brand Bidding, generische Keywords, Shopping-Kampagnen • Keyword-Recherche und Wettbewerbsanalyse im Gewürz-/Food-Segment • A/B-Testing von Creatives, Listings und Bidding-Strategien • ROAS-Optimierung mit klaren Profitabilitätszielen (kein Volumen um jeden Preis) • Retargeting-Strategien : DSP-Kampagnen auf Wettbewerber-Audiences • Reporting und Forecasting : Wöchentliche Performance-Reviews, monatliche Potenzialanalysen