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Manager, Marketing Data Strategy & Activation
Location
United States
Posted
36 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Manager, Marketing Data Strategy & Activation
Asurion
Role Description Asurion is seeking a Manager-level individual contributor to lead Marketing Data Strategy and Activation across our portfolio of protection programs. This role sits within the Marketing organization and is responsible for ensuring data is effectively leveraged to power customer engagement, personalization, and campaign performance. You will translate lifecycle marketing strategies into actionable audience, measurement, and optimization plans. Working closely with Lifecycle Marketing, Platform, and Data partners, you will lead hands-on campaign execution and optimization for lifecycle marketing programs and improve how data informs campaign decisions. This role is ideal for someone who combines strong marketing acumen with technical fluency and thrives in turning data into customer impact. Qualifications - 5+ years of experience in marketing analytics, campaign analytics, or data-driven marketing roles - Experience supporting email, SMS, push, or omnichannel lifecycle communication programs - Strong proficiency in SQL and working with customer, campaign, and behavioral datasets - Experience developing dashboards in Power BI or similar BI tools - Experience partnering with marketers to improve targeting, measurement, and campaign performance - Ability to translate marketing strategies into data-driven solutions - Strong understanding of customer data, campaign measurement, and marketing KPIs - Ability to clearly communicate findings to technical and business stakeholders - Ability to work cross-functionally and influence decisions without direct authority Requirements - Experience with CRM/CDP platforms and marketing activation tools - Familiarity with customer lifecycle marketing and personalization strategies - Experience partnering with Data Engineering to support marketing use cases - Experience in Google Analytics 4 (GA4) and other web analytics tools - Exposure to experimentation frameworks and test design Benefits At Asurion, you’ll have the opportunity to directly impact how we engage with millions of customers. You’ll work in a fast-paced, collaborative environment where your ability to unlock data and drive insights will shape meaningful business outcomes. Company Description NOTE: THIS JOB DESCRIPTION IS NOT DESIGNED TO COVER OR CONTAIN A COMPREHENSIVE LISTING OF ACTIVITIES, DUTIES OR RESPONSIBILITIES THAT ARE REQUIRED OF THE EMPLOYEE. DUTIES, RESPONSIBILITIES, WORKING CONDITIONS, PHYSICAL DEMANDS, AND ACTIVITIES MY CHANGE OR NEW ONES MAY BE ASSIGNED AT ANY TIME WITH OR WITHOUT NOTICE. ASURION PROVIDES EQUAL EMPLOYMENT OPPORTUNITIES TO ALL EMPLOYEES AND APPLICANTS FOR EMPLOYMENT AND PROHIBITS DISCRIMINATION AND HARASSMENT OF ANY TYPE WITHOUT REGARD TO RACE, COLOR, RELIGION, AGE, SEX, NATIONAL ORIGIN, DISABILITY STATUS, GENETICS, PROTECTED VETERAN STATUS, SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION, OR ANY OTHER CHARACTERISTIC PROTECTED BY FEDERAL, STATE OR LOCAL LAWS. THIS POLICY APPLIES TO ALL TERMS AND CONDITIONS OF EMPLOYMENT, INCLUDING RECRUITING, HIRING, PLACEMENT, PROMOTION, TERMINATION, LAYOFF, RECALL, TRANSFER, LEAVES OF ABSENCE, COMPENSATION AND TRAINING.
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