B2B Event Marketing Manager
Location
Europe + 1 moreAll locations: Europe | Northern Europe
Posted
24 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
B2B Event Marketing Manager
Business of Apps
Role Description We're hiring an Event Marketing Manager to own the marketing engine behind our B2B events for app growth professionals. This is a hands-on role with genuine autonomy, you'll plan and execute campaigns across paid, email and organic channels, and own the results those campaigns deliver. If you're looking for a job where someone hands you a detailed brief every Monday, this isn't it. If you want to own a function, make decisions based on data, and see the direct impact of your work on audience growth and revenue then this is a great opportunity. Key Activities - Create, manage and execute delegate and sponsorship marketing campaign plans - Planning and executing paid campaigns on LinkedIn and Facebook; briefing designers on creative, writing the copy, setting up targeting, monitoring performance and optimising continuously - Writing and running email campaigns in HubSpot e.g. subject lines, sequencing, segmentation - Getting the most from our HubSpot CRM - building and managing segments, potentially implementing lead scoring or other improvements - Growing our organic presence on LinkedIn, YouTube and Instagram - Managing landing pages and campaign assets - Tracking and reporting on campaign performance, and making decisions about what to improve - Working with the sales team to ensure leads from B2B campaigns are tracked and followed up effectively What Success Looks Like - Campaign plans in place for our events across delegate marketing, engagement and sponsorship - Hitting attendance targets at our London (1200), Berlin (1000 rising to 1500) and NYC (500) events, with the right audience (decision makers from top-tier apps) - Delivering leads to the sales team from sponsorship marketing campaigns - Strong, consistent messaging and creative across all marketing activity - Growing the Business of Apps share of voice into the dominant B2B events and media brand in the app industry - Driving the marketing function forward while collaborating with our internal teams (content, production, delegate sales) and external partners (designers, consultants) Qualifications - 5+ years of running marketing campaigns in a high quality B2B events environment - Strong working knowledge of HubSpot - Able to directly manage paid campaigns on LinkedIn and Facebook - Able to travel to our events in NYC, Berlin and London - Based in the UK or a European time zone - This is a full time role but we would consider 3-4 days per week working pattern if desired - Fully remote (we can pay for a coworking space if required) - Flexible working around school runs or life logistics Benefits - Bonus scheme (typically 10%+ of salary) - Company pension contribution
Related Guides
Related Categories
Related Job Pages
More Marketing Jobs
Role Description The Marketing Coordinator plays a key role in supporting organizational visibility and growth through the execution of marketing initiatives across content, digital, and campaign channels. Working within the organization, the Coordinator contributes to content creation, website management, email marketing, social media, and event support, while also supporting search engine optimization (SEO) and broader content initiatives. This role ensures marketing strategies are effectively executed through collaboration with cross-functional teams to maintain consistent messaging and deliver coordinated initiatives. The Coordinator evaluates ongoing marketing efforts and identifies opportunities to improve efficiency and impact. Qualifications - Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience - 1-3 years of hands-on experience in marketing, communications, or content development - Strong writing, editing, and content creation skills with high attention to detail - Experience supporting digital marketing initiatives across web, email, and social channels - Understanding of SEO principles and content optimization practices - Familiarity with marketing platforms such as CRM, email marketing tools, and social media management systems - Ability to manage multiple priorities in a fast-paced, collaborative environment - Experience using design tools (e.g., Canva) to support marketing asset development - Exposure to marketing automation, campaign execution, and performance tracking - Comfort using AI tools to support content creation and workflow efficiency - Ability to interpret basic performance data and support continuous improvement of marketing efforts Requirements - Develops and publishes blog and website content aligned with SEO strategy and broader content initiatives - Maintains and updates website content in WordPress to ensure accuracy, consistency, and optimization - Supports SEO efforts including keyword alignment, on-page optimization, and ongoing content improvements - Plans, creates, and schedules organic social media content across relevant platforms - Supports paid social media campaigns through asset preparation, audience targeting, and performance tracking - Executes email marketing campaigns in HubSpot, including segmentation, scheduling, and reporting - Assists in building and maintaining marketing automation workflows, including email sequences, lead nurturing, and campaign triggers - Designs marketing assets such as flyers, social graphics, and promotional materials using Canva - Supports event marketing activities including promotional materials and post-event communications - Organizes and maintains marketing assets to ensure consistency and accessibility - Monitors and reports on performance metrics across content, email, and social campaigns - Identifies trends and supports recommendations to improve marketing effectiveness and efficiency - Leverages AI tools to support content development, campaign execution, and workflow efficiency - Collaborates with internal stakeholders to support ongoing marketing initiatives Benefits - Competitive compensation package - Incentives through our Success Sharing Program - Comprehensive benefits package encompassing health insurance, vision insurance, and dental coverage - Health Savings Account - 401K retirement plan matched by the company - Disability protection and life insurance - Generous paid time off and holidays - Volunteer time off - Technology reimbursement - Other perks designed to support well-being and professional growth Disclaimer All promotions are subject to the manager's discretion and are contingent upon alignment with core values and the quality of service. The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position and should not be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities as needed. Adherence to U.S. Compliance’s core values, behaviors, and competencies is expected throughout the duration of employment.
Senior Integrated Marketing Manager
PrizePicksPrizePicks is a sports betting company offering a fantasy platform where users can select players and teams to place bets on. With the mission of becoming the most loved fan engage
• Own Integrated Marketing Strategy for Tentpoles: Lead the development of integrated marketing strategies for key sports seasons and tentpole moments (e.g., NFL, NBA, MLB) • Drive End-to-End Campaign Leadership: Oversee campaign planning and execution across paid, owned, and earned channels • Lead Go-to-Market Planning: Partner closely with Product Marketing, Product, Promotions and other channel marketing teams • Set Campaign Direction & Briefing Standards: Establish clear campaign frameworks and messaging direction • Ensure Cross-Channel Alignment: Act as the central strategic connector across Marketing functions • Own Performance & Optimization Strategy: Define success metrics to evaluate campaign performance • Elevate Execution & Team Output: Provide direction, feedback, and prioritization support to junior team members • Drive Operational Excellence: Identify and implement improvements to campaign planning and workflow management
• As Senior Marketing Strategy & Planning Manager (all genders), you take on a central role in our CRM & Retention Team. • You combine strategic thinking with commercial understanding, ensuring that our campaigns are not only well-planned but also measurably successful. • You develop a consistent campaign strategy based on our business objectives, translate these into a clearly prioritized marketing calendar, and ensure that all measures are consistently aligned with revenue growth. • You plan and manage commercial campaigns and events holistically, ensure early alignment between all teams involved, and make sure that key initiatives receive the necessary priority across the entire organization. • You define clear goals, KPIs, and budgets for each campaign, take ownership of operational steering across all involved functions, and ensure a clear assignment of tasks and responsibilities. • You identify risks early and proactively develop countermeasures to minimize challenges arising from market changes, internal dependencies, or operational hurdles. • You evaluate campaign results against defined KPIs, conduct structured post-mortem analyses, and develop best practices and playbooks for recurring campaign formats and seasonal sales events. • You continuously analyze market trends, customer behavior, and competitor activities, using these insights to identify new growth opportunities and further develop our strategy.
Role Description We are looking for a sharp, reliable assistant to support marketing and podcast efforts. This role is hands-on and fast-paced, requiring adaptability. You will work across research, outreach, content, and coordination. What You’ll Do - Research and validate client prospects, including contact details - Build and maintain accurate outreach lists - Monitor media for timely guest and press opportunities - Pitch clients to podcasts, reporters, and outlets (must sound fully human, no AI tone) - Help secure podcast guest placements - Write and draft press releases - Manage scheduling and coordination across clients - Join client meetings and capture clear next steps - Post action items in client Slack channels after meetings Qualifications - Strong written English with a natural, human tone - Comfortable using AI tools, with a clear sense of what to avoid - Strong research skills and attention to detail - Able to spot patterns and move fast with good judgment - Organized and responsive - Follows directions well and executes without hand-holding - Works well with a team Profile We want someone smart, curious, and adaptable. Someone who learns fast, takes initiative, and gets things done without waiting to be told twice. Think of this role as a hybrid between a marketing assistant and a technical operator. You will support podcast growth, marketing outreach, and client execution. Each day, you will have a standup to discuss deliverables and blockers. Working hours would be from 9-2 EST, with potential for full-time. This is a remote position.
