• Product Launch Planning and Execution: Partner with your colleagues in Product Management and Product Marketing to bring new offerings to market. Support launch planning and execution by tracking deliverables, deadlines, dependencies, and stakeholder inputs. • Market Research and Competitive Intelligence: Collect and organize internal and external data regarding target markets, business needs, industry trends, and the competitive landscape. Help analyze and translate into actionable insights for product marketing, product management, and commercial teams. • Positioning and Messaging: Write competitive and market positioning, messaging, and unique value propositions for assigned products and solutions. Coordinate review and approval cycles to ensure messaging is timely and accurate. • Customer Intelligence: Partner with Customer Marketing to collect and organize input from customers, prospects, sellers, customer success, and win/loss programs to develop and maintain high quality buyer personas, customer journey maps. • Sales Enablement: Partner with the Enablement Team to help create tools and training that help sales and customer-facing teams communicate value, handle objections, and improve consistency in the field. • Performance Tracking: Track key activity metrics, feedback, and adoption indicators for launches, content, and enablement programs. • Product Marketing Operational Support: Maintain templates, repositories, project trackers, and documentation with a high level of accuracy and follow-through.

• Own a significant portion of enterprise product marketing strategy and execution • Help define how enterprise marketing should operate at n8n, including: Market segmentation, persona research and ICP definition Enterprise positioning and messaging Go-to-market processes and execution Sales enablement management, creation and delivery • Develop clear, compelling enterprise positioning and narratives for both technical and business audiences • Lead go-to-market planning and execution for key launches, features, and strategic initiatives • Create and improve sales enablement materials that support Sales, Solutions and Customer Success teams • Partner cross-functionally with Product, Sales, and Marketing to ensure alignment on enterprise priorities • Balance strategic thinking with hands-on execution across messaging, campaigns, and assets • Bring structure and prioritisation to enterprise PMM work, focusing on highest-impact opportunities

• Lead GTM Operations End-to-End by setting the execution rhythm for the team • Develop and lead two direct reports: the Manager, GTM Systems & Analytics and the Manager, Field Operations • Run the forecast rhythm set by the VP, including deal-level inspection, pipeline reviews, and data collection • Translate VP-level strategy into quarterly and monthly execution plans • Keep deal desk, pipeline management, and reporting running cleanly • Define the technical vision for SpryPoint's GTM infrastructure • Lead the shift from manual processes to automated, scalable workflows • Stand up marketing ops infrastructure from scratch with HubSpot administration and Salesforce integration • Ensure dashboards, reports, and analytics are accurate, timely, and trusted by the teams relying on them • Own data integrity across the GTM stack • Improve opportunity-to-bookings workflows, deal desk mechanics, and cross-team handoffs

• Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation • Develop and execute go‑to‑market strategies aligned with market demand to drive product adoption • Create clear, compelling messaging and content that communicates product value propositions to target audiences • Collaborate with Product Management to support roadmap planning, feature prioritization, and market alignment • Partner with Sales and Marketing teams to develop sales enablement materials and demand‑generation campaigns • Monitor and analyze key performance indicators (KPIs) including sales performance, market share, adoption, and customer satisfaction, and adjust strategies based on insights • Collaborate with Pricing teams to support pricing, packaging, and product bundling strategies • Serve as the primary point of contact for product‑related inquiries from internal teams and external stakeholders • Perform other duties as assigned