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Creative Strategy Manager – Omni

Creative StrategistCreative StrategistFull TimeRemoteSeniorTeam 11-50H1B No SponsorCompany SiteLinkedIn

Location

Florida + 1 moreAll locations: Florida | New Jersey

Posted

40 days ago

Salary

0

Seniority

Senior

Bachelor Degree6 yrs expEnglish

Job Description

Creative Strategy Manager – Omni

The Leaflet

• Own how Hard Rock Bet's brand, promotional strategy, and creative campaigns are translated across omni-channel placements (digital, print, properties, and partners), ensuring every communication execution is intentional, cohesive, and tied to business goals across Casino and Sports. • Leverage market research to identify audience insights, competitive trends, and category opportunities that inform omni creative strategy across Casino and Sports. • Provide the creative team and agency partners with clear, insight-led direction by synthesizing data and research findings into actionable creative briefs, campaign strategies, and omni-channel marketing plans. • Collaborate closely with Omni and Marketing stakeholders on the brief development process, ensuring briefs are insight-led, clearly scoped, and set the creative team and agency partners up for success. • Establish and manage a testing and optimization framework for omni-channel creative, partnering with marketing and omni analytics to measure performance, identify learnings, and apply them to future work. • Serve as a senior strategic voice and primary point of collaboration between the creative team, internal stakeholders, and agency partners - providing direction and creative guidance, aligning on goals, managing feedback loops, and ensuring projects are on brief. • Own the review and approval process for all omni-channel creative work, ensuring every execution meets brand standards, strategic intent, and Omni team best practices before it goes live. • Stay ahead of industry trends in digital marketing, iGaming, and sports betting to continuously evolve Hard Rock Bet's creative strategy and maintain a competitive edge.

Job Requirements

  • 6+ years of experience in creative strategy, brand strategy, or integrated marketing, with a strong focus on omni-channel campaigns.
  • Proven ability to conduct and synthesize market research and translate findings into compelling creative briefs and marketing plans.
  • Experience building and managing testing and optimization programs for creative across digital, social, and CRM channels.
  • Experienced in managing and directing OOH, digital and print creative - including signage, billboards, and direct mail - with a strong understanding of how brand and promotional messaging translates across large-format and physical touchpoints.
  • A track record of effective cross-functional collaboration - bridging creative teams, marketing stakeholders, and agency partners across complex, fast-moving projects, including providing strategic direction and constructive creative feedback to agency partners.
  • Strong background in managing creative review and approval workflows, with the ability to provide clear, strategic guidance that elevates the work.
  • Proven ability to bridge the analytical and creative - comfortable evaluating ad performance metrics and data insights while possessing a strong eye for design and copy that drives engagement.
  • Proficiency with Adobe Creative Suite - a working knowledge of design fundamentals is essential for credible collaboration with creative teams and agency partners.
  • Experience with project management platforms such as Monday.com or similar tools for managing workflows across cross-functional teams.
  • Comfortable and curious with AI tools, with a willingness to integrate emerging technologies into research, briefing, and optimization workflows.
  • Excellent communication and presentation skills, with the ability to articulate strategic rationale clearly to both creative and business audiences.
  • Experience in brick and mortar and digital marketing within the Casino industry is a significant advantage.

Benefits

  • Flexible vacation allowance.
  • Remote or Hybrid Flexibility: Enjoy the flexibility of remote work, with opportunities for in-person collaboration at our Austin headquarters at least twice a year, or a hybrid arrangement.
  • Innovative Environment: Join a team that thrives on pushing boundaries
  • Growth Opportunities: As we scale, your role will evolve, providing you with unlimited opportunities for personal and professional growth.
  • Diverse and Inclusive: Join a team that values diversity, inclusivity, and embraces varied perspectives.

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