• Build relationships with practitioners across multiple target markets • Activate new practitioner relationships and convert them into consistent referral sources • Nurture and grow existing practitioner relationships into long-term, high-performing referral partners • Drive inspection volume across your markets through trusted relationships • Own the full lifecycle of practitioner relationships, from first outreach to long-term referral growth

• Serve as the primary operational lead throughout the client journey—partnering with Sales for account transitions • Manage regular agendas, Joint Operating Committees (JOCs), and senior leadership briefings with a high degree of polish • Analyze complex client data sets to create high-impact Business Value Assessments and QBR decks • Actively identify unmet needs and advocate for our product roadmap to increase utilization and program integration • Maintain deep 'insider' knowledge of client organizations, navigating org charts and mastering contract nuances to drive retention • Master the art of the 'thoughtful no'—advocating for the client while protecting internal operational bandwidth and resources

• Manage a portfolio of clients, ensuring the quality and continuous improvement of deliverables • Lead strategic alignment and follow-up meetings • Develop marketing plans (personas, content, competitor analysis) • Monitor and interpret campaign data (Google Ads and Meta Ads) • Manage workflows and requests using Asana • Support CRM integrations and automation improvements (RD Station) • Translate brand positioning into strategic marketing initiatives • Analyze performance metrics (CAC, LTV, ROAS, conversion) • Monitor satisfaction metrics (NPS, CSAT, Healthscore) • Ensure organization and upkeep of client materials and information

• Own the commercial outcome of PR, Brand and Partnerships: branded search growth, new-market awareness, contribution to organic revenue • Lead a team of two: a PR and Copy Specialist and a Content Specialist. Set priorities, run the cadence, raise the bar • Get the fundamentals right first: press releases, editorial direction, brand storytelling — then build pillars on top • Partner with merchandising on house-brand collections with high quality influencers, designers, and cultural figures. Small, sharp, fashion-forward drops • Run our Brand Ambassador programme: real ambassadors with real reach, not token influencer gifting • Build a diversified earned media footprint that drives branded demand: tier-1 publications, niche authority sites, cultural outlets. These are the mentions that feed LLMs and build authority • Drive partnerships: sports RX, smart eyewear, community sports teams, NGO tie-ups, cultural institutions. Make SmartBuyGlasses a name people encounter outside the ad break • Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial — brand mention volume is what feeds AI search visibility • Work hand in hand with our Social and Influencer lead to convert influencer reach into branded search lift • Set the editorial direction for brand content on site: storytelling, launches, collab narratives, brand pages. Work in lockstep with our SEO lead on priorities and integration • Run the editorial engine week-to-week: calendar, brief templates, review loops, output quality, speed to publish • Track AI search visibility (SGE, AI Overviews, LLMs) and shape PR and mentions so our brand surfaces in the answers • Run disciplined experiments on formats, hooks, and distribution. Kill what doesn’t work fast • Translate results into clear commercial insights — no fluff reporting.