Lead and transform the marketing organization by driving data-driven strategies, enhancing digital customer experiences, and expanding market reach through innovative acquisition and brand loyalty initiatives. Foster a high-performance culture and...

• Guide the strategic vision and direction of marketing initiatives • Develop and execute go to market strategies that support the growth goals of DEWALT • Ensure strategies are grounded in user value creation and market needs • Prioritize cross-product and cross-functional marketing initiatives for maximum impact • Consult with product and business leaders on key marketing initiatives • Collaborate with cross-functional leaders for marketing effectiveness • Prepare and deliver strategic marketing plans and regular updates to SBD leadership • Manage go-to-market team responsible for content, campaigns and events • Lead quarterly planning sessions to align team objectives with annual goals • Track and report on key performance indicators • Oversee planning and execution of trade shows and events • Plan and maintain budget and track spending against that budget • Identify and cultivate strategic partnerships that advance marketing and business objectives

• Develop and implement cohesive go-to-market strategies that drive growth for our largest solution, Invoice Simple, in a product led growth environment • Be accountable for customer acquisition, conversion rates, and revenue growth, not just top-of-funnel volume • Identify and remove friction across the user journey to improve LTV and payback • Define and execute the marketing PLG roadmap in partnership with Product and Data • Drive marketing onboarding optimization, in-product conversion, pricing & packaging inputs, and lifecycle engagement • Translate user behavior and product signals into growth opportunities • Build and scale a rigorous experimentation culture (A/B testing, geo-testing, incrementality) • Prioritize and execute high-impact tests across acquisition channels, onboarding, and in-product experiences • Serve as team lead, directly supervising a team of talented, high-functioning managers and specialists across product marketing, acquisition, retention, lifecycle and partner management • Lead a team dedicated to improving the customer experience from acquisition to retention • Develop and lead lifecycle marketing strategy, including acquisition, engagement, and retention campaigns • Partner with central services marketing teams to bring multi-faceted strategies and campaigns to life, leading with an integrating marketing approach • Coordinate heavily with market leaders, growth and product leaders, and concisely analyze, report, and present performance and growth trends weekly, monthly, and quarterly • Accountable for delivery of demand generation programs for both existing customers and prospects, including digital, email, cross-sell, partners, webinars, and events • Measure and report on the effectiveness of all marketing programs and campaigns with the purpose of improving resource allocation, efficiency, and revenue generation • Support the content and brand strategies with optimization of market messaging and positioning; work with the creative, demand generation, and communications teams to amplify thought leadership, perceived value, and awareness of our brand(s) • Manage and allocate budget with a tight focus on product pipeline impact and in line with the financial year, quarter, and monthly allocations

• Own the vision, strategy, and roadmap for the marketing technology ecosystem. • Evaluate, implement, and optimize platforms across marketing automation, CRM integrations, attribution, analytics, personalization, data enrichment, and emerging AI solutions. • Ensure seamless integration across systems to enable accurate tracking, reporting, and lead flow. • Manage vendor relationships, contracts, and budget for the martech stack. • Build and refine campaign intake, prioritization, and execution processes. • Create scalable systems that support operational efficiency and high-velocity campaign execution. • Document and standardize best practices across marketing operations. • Oversee execution and optimization of email marketing, nurture programs, and lifecycle automation. • Ensure segmentation, targeting, personalization, and deliverability best practices. • Build scalable frameworks for campaign deployment and performance measurement. • Ensure strong governance of content management systems and site performance. • Maintain compliance with privacy and data regulations (CAN-SPAM, GDPR, etc.). • Partner with Web Strategy, Demand Gen and Product Marketing to continuously improve site performance, UX, personalization, and conversion rates. • Uncover, build and communicate data insight stories to executive team that inform strategic investment decisions across the funnel. • Partner closely with RevOps on pipeline reporting, funnel analysis, forecasting inputs, and performance measurement. • Collaborate on lifecycle stage definitions, lead scoring models, routing logic, and SLAs to ensure marketing contribution to pipeline is measurable and optimized. • Own marketing attribution models and executive-level dashboards that connect marketing activities to revenue outcomes. • Establish data governance standards and ensure marketing data integrity. • Build, lead, and mentor a high-performing Marketing Operations team. • Foster a culture of experimentation, accountability, operational rigor, and continuous improvement. • Lead AI-driven strategy and operational initiatives that enhance marketing productivity, personalization, analytics, and campaign performance across Marketing organization. • Translate AI experimentation into scalable operational processes with clear governance and measurable impact. • Establish responsible AI practices, data standards, and enablement programs to support sustainable adoption.