• Manage a portfolio of paid media accounts end-to-end • Execute campaigns across Google Ads, Meta, LinkedIn, TikTok, and other platforms • Oversee budgets and ensure performance, efficiency, and scalability • Maintain clean campaign structures and testing frameworks • Own performance outcomes and reporting accuracy • Implement and validate tracking using GA4 and Google Tag Manager • Build and manage tags, triggers, and variables • Ensure alignment between platform data and analytics tools • Troubleshoot tracking and data discrepancies • Align paid media strategies with business goals and KPIs • Translate data into actionable insights and recommendations • Develop testing roadmaps across audiences, creatives, and bidding strategies • Support forecasting and budget planning • Act as a senior resource for campaign QA and troubleshooting • Partner with cross-functional teams (creative, strategy, analytics) • Support and mentor junior team members • Contribute to process improvements and best practices

• drive the successful delivery of demand initiatives across EMEA and APAC • translating regional priorities into coordinated, high-impact marketing campaigns • working closely with regional stakeholders to shape the right channel mix • ensure seamless execution across teams • maintain momentum from launch through post-campaign analysis • identify scalable successes and continuous improvement opportunities • help strengthen pipeline performance and contribute to measurable business growth across diverse markets

• You'll be focused on great paid social creative that converts. You will concept and create visually captivating paid social content (static, video, etc.) that drives conversion and user engagement while communicating our brand messaging. Your work will be measured against metric goals such as CTR, CVR, and CAC. • You'll be responsible for brainstorming and creating a high volume of new ad concepts to drive outsized account performance. You'll leverage performance insights and growth metrics to spot patterns, distill insights, and create hypotheses for future creative iteration. • You'll own paid social workstreams, leveraging learnings to create templates and frameworks to work more efficiently, infusing the Ro growth ecosystem with fresh, brand-aligned creative. You'll partner with a conceptual copywriter to introduce new ways to stretch our brand. • You'll be engaged with the latest design and social media trends, technologies (Al), and industry best practices to improve the effectiveness of creative deliverables. You'll partner with a conceptual copywriter to introduce new and relevant ways to express ourselves on Meta, TikTok, and more. • You'll work to bring ideas from concept to execution independently and collaboratively, creating and iterating on a high volume of creative quickly.

• Develop and test multiple advertorial concepts across different angles • Build structured, hypothesis-driven A/B testing roadmaps • Define clear testing priorities, success metrics, and learning goals • Analyze performance (CTR, CVR, ROAS) and decide next steps based on data • Map full customer journeys and identify drop-off points • Collaborate closely with media buyers and creative teams • Lead structured brainstorming sessions for new angles and concepts • Present insights and strategy clearly in client-facing discussions