• Develop and test multiple advertorial concepts across different angles • Build structured, hypothesis-driven A/B testing roadmaps • Define clear testing priorities, success metrics, and learning goals • Analyze performance (CTR, CVR, ROAS) and decide next steps based on data • Map full customer journeys and identify drop-off points • Collaborate closely with media buyers and creative teams • Lead structured brainstorming sessions for new angles and concepts • Present insights and strategy clearly in client-facing discussions

Role Description The Senior Performance Marketing Manager is responsible for building and activating effective digital growth marketing strategies and campaigns that improve demand generation, pipeline velocity, and brand awareness in support of CAQH growth objectives. This role supports the performance marketing engine across the digital funnel including website optimization, SEO/SEM, paid search (PPC), paid and organic social media, email, and third-party digital platforms and ensures campaigns are measurable, optimized, and connected to revenue outcomes. As the primary administrator for HubSpot and a key partner for Salesforce (SFDC) reporting, this role manages campaign build, landing pages, lead scoring, nurture programs, data hygiene, and lead flow management to accelerate MQL triage, conversion, and closed-won tracking. The Senior Performance Marketing Manager collaborates closely with Growth Marketing, Brand & Web, Sales Enablement, and Revenue Operations to deliver integrated campaigns, actionable insights, and continuous optimization across the growth marketing tech stack (e.g., Demandbase, Google Analytics, SEMrush). The Senior Performance Marketing Manager is a full-time, remote, exempt position based in India and reports to the Director, Growth Marketing. Qualifications - Expert proficiency in HubSpot and Salesforce (SFDC) reporting, dashboarding, and campaign performance measurement; experience with integrations, syncing, and lifecycle stage governance. - Advanced skills in performance marketing and analytics tools (e.g., Demandbase, Google Analytics, SEMrush). - Ability to build/optimize campaigns across paid search, paid social, email, and web/landing pages. - High proficiency in Excel/Sheets. - Demonstrated ability to design and evaluate tests (A/B, incrementality) and translate results into optimizations. - Able to think strategically and act tactically. - Strong demand generation and buyer-journey marketing foundation, including lead scoring and nurture methodologies. - Strong understanding of funnel metrics, MQL triage, and attribution approaches (single- and multi-touch) with an ability to connect marketing activity to sales outcomes and closed-won reporting. - Excellent analytical, organizational, and project management skills. - Resourceful problem-solver who can work independently, prioritize effectively, iterate quickly, and stay current on performance marketing, digital, and marketing operations best practices. - Expert language fluency in English required. - SQL skills are a bonus. Requirements - 5+ years’ experience managing or leading performance, digital or marketing operations required. - Bachelor’s degree in marketing, sales or equivalent required. Benefits - Competitive compensation and a comprehensive benefits package for full-time employees. - Medical, dental, and vision coverage. - 401(k) with company contributions and matching. - Paid parental leave. - Tuition assistance. - Generous paid time off. - Commitment to investing in our people and supporting professional growth over time. Company Description CAQH is the trusted data connector at the core of healthcare. For more than 25 years, we have powered the industry with the largest and most complete healthcare data foundation in the U.S., including more than 4.8 million provider data records sourced directly from providers and member data representing 75% of covered lives supplied by health plans. By improving how essential information flows across the system, CAQH helps healthcare operate more efficiently, accurately, and with greater confidence.

• Plan, launch, and manage paid campaigns across Meta (Facebook / Instagram) and Google Ads (Search, Display, YouTube) • Translate business goals into clear media strategies (CAC, ROAS, conversions) • Continuously optimize campaigns (targeting, creatives, bidding, funnels) • Run A/B tests on creatives, copy, and landing pages • Identify scaling opportunities and budget allocation strategies • Track and analyze performance (CTR, CPC, CPA, ROAS, conversion rates) • Provide weekly performance reports with insights and actionable recommendations • Set up and maintain tracking (Pixel, GA4, conversion events) • Work with internal team to improve landing pages and conversion flows • Identify drop-off points and propose improvements • Contribute to growth experiments beyond ads (retargeting, segmentation, etc.) • Weekly performance dashboard + insights • Clear testing roadmap (what’s being tested and why) • Measurable improvement in Cost per acquisition (CPA), Return on ad spend (ROAS), Conversion rate

• Define and evolve paid search strategy across clients, verticals, and teams • Ensure alignment between search initiatives and broader business and marketing goals • Establish frameworks for planning, testing, optimization, and measurement • Guide investment strategy, including budget allocation and prioritization • Oversee performance across a portfolio of accounts, ensuring goals are consistently met or exceeded • Identify and unlock opportunities for growth, efficiency, and scale • Build and implement scalable frameworks to solve complex performance challenges • Partner on upsell and new business opportunities to drive account and agency growth • Stay ahead of industry trends including automation, AI, and signal loss • Define how the team adapts to changes in the search and media landscape • Evaluate and implement new tools, technologies, and partnerships • Lead, mentor, and develop Managers, Sr. Managers, and Directors • Design team structures and ensure proper resourcing across accounts • Drive consistency in quality, performance, and execution across teams • Act as a senior strategic partner to key client stakeholders • Influence marketing strategy, investment decisions, and long-term planning • Connect paid search performance to broader business outcomes • Bring cross-channel perspectives and solutions to solve holistic marketing challenges