Role Description This is a rare, high-impact opportunity for an operator who thrives at the intersection of financial services, technology, and commercial leadership. You will inherit a business with strong product-market fit, a growing enterprise client base, and a talented cross-functional team — and you will be expected to pour fuel on it. The role is the result of organisational growth: the current GM has seen their remit expand well beyond Bitso Business. You will step in as the single accountable owner of the business unit, reporting directly to the Chief Operating Officer, and leading teams spanning Product, Engineering, Marketing, Sales, and Account Management under one P&L. Qualifications - 10+ years of progressive leadership experience in high-growth technology, fintech, or financial services companies - 5+ years in a GM, COO, VP of Business, or equivalent P&L leadership role — ideally running a business unit of comparable scale and complexity - Proven track record of scaling B2B revenue from early traction to significant ARR, ideally in payments, banking infrastructure, or SaaS for financial services - Experience managing and developing multi-functional teams of 50+ people, including product, engineering, and commercial functions - Strong background in the Mexican and/or Latin American financial services or fintech landscape — including familiarity with the regulatory environment (CNBV, Banxico, CONDUSEF) as a nice to have - Experience working within or alongside crypto, blockchain, or digital assets businesses is a strong plus; an open, curious mindset toward the technology is a must - Proven ability to build and close enterprise sales cycles with financial institutions, fintechs, or large corporates - Experience operating in a fast-moving, startup-to-scale environment where ambiguity is the norm and resourcefulness is required - Fluency in Spanish is required; proficiency in English is required for executive and international interactions Requirements - Exceptional commercial instincts — you understand how to build revenue, manage pipelines, structure deals, and retain customers - Strong analytical and financial acumen — comfortable owning a P&L, interpreting data, and making evidence-based decisions - Inspiring people leader who earns trust quickly and brings out the best in diverse, high-performing teams - Clear, compelling communicator who can simplify complex ideas for customers, partners, regulators, and internal stakeholders - Operator mindset: you are hands-on when needed, but know how to delegate and build systems that scale - High emotional intelligence and the ability to thrive in — and positively shape — a dynamic, rapidly evolving company culture What You Will Do - P&L and Business Performance: You will be the ultimate accountable owner for Bitso Business's top-line revenue, gross margin, and EBITDA contribution. This means setting annual and quarterly targets, allocating budget across functions, managing cost discipline, and reporting performance to senior leadership and the board where relevant. - Go-to-Market (Sales & Account Management): You will lead the commercial engine of Bitso Business — both hunting for new logos and deeply expanding existing relationships. You will build and run a world-class sales and account management organisation capable of serving enterprise-grade clients in financial services, fintech, and corporate treasury. - Product Strategy & Roadmap: Bitso Business's competitive differentiation lives in its product. You will work closely with a senior product team to define a compelling multi-year roadmap that reflects client needs, market dynamics, and Bitso's technical capabilities. You will be the voice of the market inside the product organisation. - Engineering Leadership: You will work alongside a senior engineering leader embedded within the Bitso Business unit, ensuring technical execution is fast, reliable, and aligned with commercial priorities. You are not expected to be a hands-on engineer, but you must be capable of setting clear engineering priorities, managing trade-offs, and holding the team to high standards. - Marketing & Brand: You will lead a marketing function responsible for positioning Bitso Business as the infrastructure provider of choice in LatAm. This includes content marketing, demand generation, event strategy, thought leadership, and partner co-marketing. - Organisational Leadership: You will lead an organisation of 80–120 people across multiple functions and, over time, multiple geographies. You will be responsible for building a high-performance culture, attracting and retaining top talent, and developing a leadership bench capable of scaling with the business. Benefits - Me Time program, including unlimited paid time off. - Remote-first work environment. - Employee Stock Option program. - Zero trading fees through our Bitso Alpha app. - Extended Family Leave Policy: all birthing parents, non-birthing parents and adopting parents are eligible for a 4-months leave. - Premium health, dental and life insurances in Mexico, Gibraltar, Colombia, USA, Brazil and Argentina.

• Ensure effective onboarding experience for new clients • Manage project planning aspects with stakeholders • Use project planning tools to track milestones • Liaise with internal teams for project delivery • Communicate with clients to understand their objectives

• Monitor, interpret, translate, and advise internal stakeholders on practices, programs, systems, challenges, objectives, trends, innovations, and advancements within health domains and/or industry verticals. • Act as an expert on how to win against our competitors; Translate competitive intelligence into actionable insights to arm sellers; Build internal understanding of competitor products and differentiators, educating internal teams on how to beat them. • Coach internal teams on the interests, challenges, pain points, and responsibilities of individuals involved in Health Management activities at all levels, to inform software development, positioning, product demonstration, and customer engagement. • Actively support and advance sales opportunities to realize sales conversion, including creating RFP responses, proposals, presentations, supporting product demos, and coaching sales staff on customer needs, use cases, and Cority product capabilities. • Help define and promote Cority’s Health Management product vision, strategy & investment priorities; collaborate with Product Managers, Developers and Engineers to set product development priorities. • Provide industry and/or product expertise to inform M&A evaluations, including conducting product capabilities gap analyses, validation, and determining fit within Cority’s broader product vision & strategy. • Support the discovery, evaluation, integration and launch of third-party software/content with Cority solutions to service defined use cases; Act as a Cority representative within industry groups, professional associations, and innovation projects. • Act as the company’s voice for its products and differentiated value with key internal and external stakeholders; Meet, build, and support relationships with industry analysts and evaluators; Serve as thought leaders at industry events & media interviews.

• Manage a globally-dispersed web development team • Drive strategy, execution, and technical excellence across web properties • Define web development roadmap aligned with business objectives • Evaluate new tools, platforms, and technologies • Identify automation opportunities to improve efficiency • Develop and maintain web standards and best practices • Build and maintain Webflow sites • Execute complex website migrations • Create and deploy automations to streamline workflows • Ensure site performance, SEO optimization, and accessibility standards • Troubleshoot technical issues • Delegate and assign tasks to junior developers • Provide mentorship and conduct regular 1:1s • Foster a collaborative team culture • Track project progress and adjust priorities as needed