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Sales Enablement Lead
Location
Nevada
Posted
20 days ago
Salary
$110K - $130K / year
Seniority
Senior
Job Description
Sales Enablement Lead
GEOTAB
• Own and define the enablement strategy for a specific product, platform, or segment domain, ensuring all enablement solutions are grounded in deep expertise within that specific area • Act as the primary enablement partner to Sales leadership, aligning on priorities, pipeline needs, and performance outcomes • Ensure readiness across the full revenue lifecycle, including prospecting, qualification, discovery, demo, proposal, and expansion • Identify domain-specific readiness gaps and define targeted enablement strategies to improve execution and results • Translate capabilities within their specific product, platform, or segment domain, into clear, domain-specific value propositions, use cases, and customer outcomes • Define how solutions should be positioned across segments, personas, and sales motions • Ensure messaging reflects the unique needs, challenges, and buying behaviors associated with their specific product, platform, or segment domain • Establish competitive positioning and differentiation specific to the domain • Develop domain-specific sales plays, discovery approaches, and deal strategies aligned to their specific product, platform, or segment domain • Translate product or segment solutions into role-specific execution across SDR, BDR, Account Executives, Partners, and Solution Engineering • Ensure all sales motions and execution frameworks are tailored to the realities of their specific product, platform, or segment domain, including customer use cases and deal dynamics • Enable repeatable, scalable execution models that support pipeline generation, deal progression, and expansion within the domain • Define and own all enablement solutions for their specific product, platform, or segment domain, ensuring they are directly aligned to domain expertise and field execution needs • Establish requirements and direction for enablement assets specific to their product, platform, or segment domain, including: Sales playbooks, Messaging frameworks, Demo strategies and flows, Competitive positioning guides, Objection handling frameworks, Discovery guides, Deal support materials • Ensure all assets are built to reflect real-world execution within their specific product, platform, or segment domain, including customer scenarios, industry nuances, and sales motions • Partner with Content, Learning Design, and Demo Excellence teams to operationalize and deliver these solutions • Partner with Product Management, Product Marketing, Sales, Revenue Delivery and Revenue Operations to ensure enablement is aligned to roadmap, messaging, and GTM priorities • Collaborate with other Enablement Leads to ensure consistency and alignment across product and segment domains • Ensure horizontal and vertical alignment so that solutions are both globally consistent and locally relevant • Gather domain-specific field insights, feedback, and performance data related to their specific product, platform, or segment domain • Identify gaps in positioning, messaging, and execution specific to the domain and drive improvements • Continuously refine enablement solutions to reflect evolving customer needs, market dynamics, and sales performance • Ensure enablement remains practical, relevant, and directly tied to field success
Job Requirements
- Bachelor's degree in a related field, or equivalent combination of education and work experience
- 5-8 years of experience in sales enablement, product enablement, sales strategy, or a related field
- Experience in B2B technology, SaaS, IoT, or similar industries strongly preferred
- Experience working in cross-functional go-to-market environments required
- Deep expertise in a specific product, platform, solution area, or customer segment, with the ability to translate that knowledge into actionable sales enablement strategies
- Strong understanding of sales enablement principles, value-based and solution selling, and the full revenue lifecycle from prospecting through expansion
- Proven ability to develop domain-specific enablement solutions including sales plays, messaging frameworks, competitive positioning, and execution tools
- Sales methodology certifications (e.g., MEDDIC, Challenger, CHAMP) considered an asset
- Enablement or product-related certifications considered an asset
Benefits
- Flex working arrangements
- Home office reimbursement program
- Baby bonus & parental leave top up program
- Online learning and networking opportunities
- Electric vehicle purchase incentive program
- Competitive medical and dental benefits
- Retirement savings program
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