• Develop and execute integrated, customer-centric event marketing strategies that deliver athlete registration and revenue targets across an assigned portfolio of North American events • Own athlete registration volume, revenue, and yield targets for assigned for a portfolio of North American events • Develop and execute comprehensive, multi-channel marketing strategies spanning CRM/email, paid media, social, content, experiential, grassroots, and partnerships • Build and maintain an in-depth understanding of athlete behavior, regional market dynamics, and category trends to inform targeting and messaging • Deliver compelling, on-brand content that drives acquisition, engagement, and retention across the athlete journey • Ensure brand consistency and quality across all marketing touchpoints • Partner closely with CRM and Digital teams to plan and execute segmentation, lifecycle, and automation strategies that improve conversion and lifetime value • Analyze registration data, funnel performance, and campaign KPIs to identify risks, opportunities, and optimization levers • Forecast registration performance and proactively adjust tactics to close gaps against targets • Build strong in-market relationships with clubs, coaches, retailers, partners, and community stakeholders to drive grassroots growth • Collaborate with Communications and Global Marketing teams to support media strategies, storytelling, and PR execution • Own and manage assigned event marketing budgets, ensuring efficient spend and strong ROI • Present marketing performance, insights, and plans to senior stakeholders in weekly, monthly, and quarterly forums • Stay current on event marketing, CRM, digital, AI-enabled marketing tools, and endurance sport industry trends

• Develop and maintain positioning, differentiated messaging, and a cohesive narrative that connects our unique value to customer needs • Lead go-to-market for product launches from bill of materials through sales enablement • Create demand generation content targeting technical and business buyers: developers embedding reporting, data team leads, and analytics buyers evaluating platforms • Build and deliver internal enablement materials and training: product tours, email cadences, pitch materials, customer stories, and demo scripts • Create sales plays and campaigns that drive adoption and pipeline impact • Partner with R&D to shape roadmap and articulate our AI story, including agentic workflows, AI-driven data enrichment, natural language dashboard creation, and automated insights • Monitor competitive landscape and provide strategic recommendations for product positioning and PM roadmap input • Partner with Customer Marketing and PM on the retention content calendar: webinars, user days, roadmap workshops, and expansion plays • Bring new features to market and build enablement materials that sharpen renewal conversations around AI capabilities • Translate roadmap updates into customer-facing messaging that reinforces value at renewal time • Contribute to Actian's broader AI narrative as we build out agentic, MCP-connected, and LLM-ready capabilities across product lines • Create messaging and content for cross-sell expansion programs within the Actian portfolio

• Define and execute GTM strategies for new features and major product releases • Partner with Product and Engineering on launch gates, timelines, and readiness criteria • Develop clear positioning, messaging, and value propositions • Create launch briefs and align cross-functional teams across Growth, Paid, Lifecycle, and Content • Ensure launches are measurable, impactful, and optimized post-release • Own lifecycle strategy across email, push, and in-app messaging • Build programs that improve activation, feature adoption, monetization, and retention • Develop segmentation frameworks and testing roadmaps • Continuously optimize messaging, timing, and targeting to improve engagement and LTV • Partner with Analytics to measure cohort performance and downstream impact • Optimize in-app marketing placements and website messaging • Improve conversion flows and feature discovery surfaces • Ensure consistent, compelling messaging across all customer touchpoints • Identify friction in funnels and execute experiments to improve CVR • Own performance metrics tied to adoption, engagement, and retention • Use funnel analysis, cohort analysis, and A/B testing to drive decisions • Translate insights into experiments and execution • Focus on scalable systems that increase LTV over time

• Craft Strategic Narrative & GTM: Define the value proposition and messaging for EvenUp’s platform—spanning core capabilities, integrations, and cross-product features. Drive go-to-market strategies that shape positioning, launches, campaigns, and ecosystem engagement. • Partner with Product, Sales & Engineering: Collaborate closely with product management, sales, customer success, and enablement to align roadmap priorities, messaging, and launch strategy. • Think Creatively About Content & Campaigns: Bring fresh, out-of-the-box ideas to how we tell our story in the market. Develop compelling collateral, campaigns, and creative assets—ranging from solution briefs to demos to thought-leadership content—that capture attention and resonate with diverse audiences. • Build Strong Customer Relationships: Engage directly with customers to deeply understand their needs, workflows, and aspirations. Use these insights to refine messaging, shape campaigns, and create customer-centric content. Develop advocates who can amplify our story through case studies, testimonials, and co-marketing opportunities. • Enable Sales & Internal Teams: Create imaginative enablement materials—such as sales playbooks, competitive insights, one-pagers, solution briefs, presentations, and demos—to empower teams to articulate platform value with confidence and creativity. • Launch & Market Expansion: Lead platform-level launches and promotional initiatives. Experiment with new ways to engage customers and prospects across digital, social, analyst relations, events, and demand generation. • Research & Competitive Analysis: Conduct market research, competitive intel, and customer insights to refine messaging, uncover new opportunities, and support strategic planning.