The IRONMAN Group

• Develop and execute integrated, customer-centric event marketing strategies that deliver athlete registration and revenue targets across an assigned portfolio of North American events • Own athlete registration volume, revenue, and yield targets for assigned for a portfolio of North American events • Develop and execute comprehensive, multi-channel marketing strategies spanning CRM/email, paid media, social, content, experiential, grassroots, and partnerships • Build and maintain an in-depth understanding of athlete behavior, regional market dynamics, and category trends to inform targeting and messaging • Deliver compelling, on-brand content that drives acquisition, engagement, and retention across the athlete journey • Ensure brand consistency and quality across all marketing touchpoints • Partner closely with CRM and Digital teams to plan and execute segmentation, lifecycle, and automation strategies that improve conversion and lifetime value • Analyze registration data, funnel performance, and campaign KPIs to identify risks, opportunities, and optimization levers • Forecast registration performance and proactively adjust tactics to close gaps against targets • Build strong in-market relationships with clubs, coaches, retailers, partners, and community stakeholders to drive grassroots growth • Collaborate with Communications and Global Marketing teams to support media strategies, storytelling, and PR execution • Own and manage assigned event marketing budgets, ensuring efficient spend and strong ROI • Present marketing performance, insights, and plans to senior stakeholders in weekly, monthly, and quarterly forums • Stay current on event marketing, CRM, digital, AI-enabled marketing tools, and endurance sport industry trends

• Serves as the representative of The IRONMAN Group within assigned markets, driving regional strategy, business development, and operational excellence. • Leads a team of Operations Managers and Race Directors to deliver world-class IRONMAN events. • Holds ultimate responsibility for safe event execution, athlete experience outcomes, and financial results. • Fosters cross-functional collaboration and champions talent development across all levels.

• Champion the consumer perspective to marketing decision making by executing market analysis and research activities to provide insights and recommendations including surveys, focus groups and feedback loops • Lead analysis of customer segments, competitor analysis, business trends, and market opportunities • Present analysis and recommendations via presentations and written reports • Devise actionable strategies from gained industry and customer insights and partner with stakeholders to bring these to implementation • Inform key business decision making processes by sourcing new insights to supplement known information • Lead ideal methodology and provide oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs • Supervise a Research Team (2) and set their workload to support the business • Select, appoint and manage external agencies or suppliers for research projects • Manage regular brand health studies to maintain a pulse of brand perception and identify areas of focus • Assist in execution of Economic Impact reports for events • Facilitate post-event analysis for The IRONMAN Group’s portfolio of events • Maintain and expand an accessible research library, enabling team members to self-serve basic insights at customer, brand, and industry level • Collaborate with data analysts, business insights and other internal team members to ensure maximum utilization and effectiveness of gathered data • Influence leaders to adopt research, insights, and effective research methodology