Role Description As a Product Marketing Manager, you will be responsible for driving and owning go-to-market strategy inclusive of positioning, messaging, packaging, and pricing for a product surface area within our platform. You will be responsible for understanding how our customers want to buy, and helping them to do so, by articulating customer pain points and our corresponding solutions and value props clearly and in their own language, leading new feature and product launches, and creating assets that support field enablement and customer marketing activity. You will have a deep understanding of the industry, our buyers, and the competitive landscape and will be expected to distill market and competitive insights to inform our positioning and Product Roadmap in collaboration with Product Management. The Product Marketing Manager role is highly visible and cross-functional, requiring regular collaboration with Product Management, Sales, Customer Success, and Marketing among other functions. You should enjoy rolling up your sleeves as a self-starter and moving quickly up your learning curve while working in a dynamic, fast-paced, and cross-functional environment. Responsibilities - Own AcuityMD’s go-to-market strategy for a product surface area in our platform - Drive feature and product launches by coordinating across product and commercial teams to align on messaging and marketing efforts - Build high-quality sales-enablement assets that proactively position our sales team for success - Develop outbound messaging, including website content, product briefs, email marketing, and in-product notifications for new feature releases - Maintain competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-led research - Drive user-facing product engagement and education efforts such as onboarding notifications and product tours for feature and product releases - Support content marketing efforts to enable go-to-market efforts, including guides, case studies, videos, and blog posts Qualifications - 4+ years of B2B product marketing or similar experience, preferably within SaaS-focused B2B enterprise software, technology, or consulting companies - A track record of owning go-to-market strategy for products/products suites/lines of business - Strong business acumen with the ability to draw conclusions based on data - Strong quantitative skills to construct customer ROI and price models - Experience building competitive positioning and messaging for new products and features - Experience building sales materials and marketing collateral/assets - Ability to run educational and marketing campaigns for new technology - Cross-functional collaboration experience with demonstrated ability to build relationships with other teams (Sales, Customer Success, Product) across all levels and lead without direct authority - Excellent writing and presentation skills - Ability to explain complex topics in simple terms - Ability to manage deadlines and complexity and to think and problem solve analytically and creatively - Strong project management skills with attention to detail - Proven ability to excel in a dynamic, fast-paced environment - Comfortable working virtually and independently Requirements - Experience owning pricing and packaging strategy for products and features - Experience successfully positioning, messaging, or training on new products and features within a market - Experience with product launches, customer marketing programs, sales enablement & training - Healthcare and healthcare data experience - Passion for technology and/or healthcare Benefits - Ground floor opportunity: Join a high-growth startup, backed by world-class investors across Enterprise SaaS and Medical Devices (Benchmark, Redpoint Ventures, and Ajax Health). - Learning Budget: Reimbursements for relevant learning and up-skilling opportunities. - Remote work: AcuityMD is committed to supporting full-remote flexibility for employees in the US. We provide a work-from-home stipend for all employees. - Flexible PTO: Generous time off and flexible hours give you the freedom to do your best work. - Paid Health, Dental, and Vision Plans: We offer 100% paid health, dental, and vision plans for all employees and 75% paid for our employees' dependents. - Home Office Stipend: $1,000 to invest in remote office equipment and WiFi reimbursement. - Optional Team Retreats: We meet in-person multiple times per year for co-working and social gatherings. - Parental Leave: 8-16 weeks of fully-paid, flexible parental leave.

• Own product adoption across markets and segments, with a focus on driving new customer growth, expansion, and retention • Shape pricing, packaging, and bundling strategy to reduce friction to value and create clear upgrade paths across products and customer segments • Define and refine positioning and value propositions that resonate with different ICPs and markets • Translate customer and market insight into action using win/loss data, product usage, and research to continuously improve how we go to market • Partner closely with regional teams (Sales, CS, Marketing) to understand local dynamics (willingness-to-pay, competition, regulation) and ensure our approach lands in-market • Lead GTM initiatives: from product launches to pricing changes, including messaging, enablement, and rollout • Work cross-functionally with Product and Finance on monetisation frameworks, segmentation, and growth opportunities • Track performance and iterate fast: measuring impact across activation, adoption, expansion, and churn

• Design and deploy a lead scoring model using high-intent product, behavioral, and firmographic signals — working from data in Redshift, Salesforce, Gong, and Clay. • Build and maintain lead routing and distribution logic across inbound and outbound channels using LeanData and Salesforce, including guardrails, alerting, and monitoring. • Automate recurring analytical workflows — distribution checks, connect rate diagnostics, closed-loss tagging, resting period analysis — so they run without manual intervention. • Use AI tools (Claude, Gong transcript analysis, NLP pipelines) to extract signal from sales interactions at scale and surface actionable insights to Sales leadership. • Partner with Sales, Marketing, and RevOps to define ICP, improve lead quality, and translate analytical output into operational and strategic decisions. • Build and maintain the knowledge infrastructure (routing logic documentation, signal dictionaries, model documentation) so the team's work is institutional, not individual.

• Build clear product messaging that shows how Vendelux drives pipeline, efficiency, and ROI for sales leaders, marketers and event teams. • Create content that accelerates onboarding and adoption, including guides, one-pagers, webinars, and customer friendly explanations of new features. • Partner with Customer Success to develop playbooks, campaigns, and materials that expand usage and support upsell and cross sell. • Support Sales and SDRs with decks, talk tracks, competitive insights, and customer stories that strengthen positioning and improve win rates. • Join & review customer calls to understand pain points, refine messaging, and identify opportunities to improve adoption. • Lead product launch communications, planning internal enablement and external announcements that help customers understand and use new capabilities. • Author ongoing thought leadership and product content that is posted to LinkedIn & blog • Competitive analysis - keep on top of the event tech landscape