• Execute Demand Gen Campaigns: • Execute multi-channel acquisition campaigns across email, paid media, and content targeting net-new business and government accounts • Write ad copy and emails; design images in Canva or collaborate with our in-house creative team as needed • Support webinar execution including logistics, promotion, and follow-up coordination • Pull and segment contact lists, execute data cleanup, and map account fields as directed to support accurate campaign targeting and attribution • Ensure leads from campaigns and webinars are properly scored and routed • Pull campaign data and package it into clear, digestible recaps • Manage Projects and Deadlines: • Write and submit project briefs to kick off work with the internal agency; coordinate with the PMO to keep projects on track • Use Asana to manage campaign timelines and provide feedback on deliverables • Communicate new and upcoming campaign activities to internal stakeholders so the right people are always in the loop

Role Description We are looking for a hungry Performance Marketing Manager (Working Student or Freelance) who wants to own paid acquisition and grow with us. If you’re a German speaker living in a sunny spot like Spain or Portugal (or anywhere else remote) and you know how to make ads convert, let’s talk. - Own the Funnel: Manage paid acquisition on Meta and TikTok from end-to-end. - Optimize & Scale: Set up tracking, monitor KPIs, test new creatives daily, scale the winners, and "kill" the losers. - Creative Collaboration: Work directly with the founders and our content creator to brainstorm and brief high-converting ad assets. - AI Integration: Use AI tools to speed up your workflow, from copywriting to data analysis and creative iteration. - Reporting: Keep us in the loop with clear data on what’s working and where we’re headed next. Qualifications - Native-level/Fluent German (essential for our core market) and fluent English. - Hands-on experience running paid ads with measurable results (show us the numbers). - You don’t just "know" AI; it’s a core part of your daily toolkit. - You’re proactive, data-driven, and comfortable in a fast-paced, pre-seed startup environment. Requirements - €1,000/month for 20 hours/week. - 100% remote. We don't care where you work, as long as you're online when it counts. - Your salary progresses fast as you hit your goals. We offer a commission structure for high performance. - A clear path to a full-time role with equity after you graduate. - You’ll work directly with the founders—no corporate layers, just fast execution. Benefits - Ready to help us build the future of TMJ care? - To apply: Send over a brief overview of your past ad performance (screenshots or case studies) and a quick note on which AI tools you’re currently using to stay ahead. We move fast, so you can expect to hear from us quickly if there's a match!

• Develop and execute an agile marketing strategy that supports Mastercam’s growth objectives, focusing on market expansion, brand development, and digital transformation. • Collaborate with the executive and cross-functional teams, including Sales, Product, and Customer Success, to design and implement go-to-market strategies that highlight the unique value and competitive advantages of Mastercam’s solutions. • Develop strategies for new products, product updates, features, capabilities, and target market segments to drive customer adoption and revenue growth. • Drive research, competitive analysis, and ROI assessments to capitalize on market trends and opportunities, and leverage AI tools for data analysis where applicable. • Define and monitor KPIs and OKRs across all marketing functions, refining approaches based on data-driven insights. • Position Mastercam as a thought leader in CAD/CAM manufacturing through strategic PR, content, and digital outreach. • Oversee brand consistency across global channels and platforms, ensuring that all marketing materials and sales collateral reflect a cohesive brand identity. • Develop and execute high-quality campaigns that boost brand recognition, with an emphasis on using AE tools to create engaging and impactful content. • Lead multi-channel demand generation campaigns (email, SEO, SEM, social media, events, trade shows, webinars) to drive lead acquisition and pipeline growth, using AI and automation tools to maximize effectiveness. • Collaborate with regional and global sales teams and Channel Partners to develop lead nurturing strategies, ensuring efficient lead handoff and optimization of the marketing-to-sales funnel. • Continuously assess and improve marketing automation systems to enhance lead tracking, ROI, and data insights. • Partner with Product Management to establish compelling product positioning and messaging that underscores Mastercam’s unique value, benefits, differentiation, and relevant use cases to strengthen the product marketing focus. • Direct product launch strategies, encompassing competitive positioning, pricing strategies, sales enablement, and go-to-market plans. • Leverage customer insights to refine marketing messaging and ensure alignment with current market needs, utilizing AI-driven analysis where beneficial. • Oversee digital marketing efforts across web, SEO, SEM, and social media, using AI to optimize digital channels for better engagement and lead generation. • Manage digital content creation, driving traffic and engagement, and ensuring alignment with demand generation and brand goals. • Use analytics and data tools to monitor campaign effectiveness, applying insights to continuously improve digital strategies and execution. • Establish a data-driven marketing operations function to streamline processes, support analytics, and enhance measurable performance. • Oversee the marketing tech stack (CRM, automation, AI tools) to ensure data accuracy, improve workflow efficiency, and enhance decision-making. • Manage budgeting, forecasting, and resource allocation for the marketing department, ensuring efficient use of resources and technology. • Build and lead a high-performing, agile marketing team focused on data-driven results, professional excellence, and a commitment to continuous improvement. • Assess and develop team capabilities by identifying talent needs, fostering skill growth, and promoting professional development within the department. • Cultivate a culture of innovation and collaboration, leveraging AI and emerging tools to enhance productivity and raise the quality of deliverables. • Collaborate cross-functionally with Sales, Product Management, and Customer Success teams to ensure marketing strategies align with broader company objectives, driving seamless execution across departments.

Role Description This is a hands-on, one-person marketing function. No team to manage, no agency to brief. You do the work. You own the output. You use every tool available - especially LLMs and automation - to do the work of an entire department. You’ll report directly to leadership and work closely with sales and product. If you've ever been the only marketing person at a company and thrived, this is for you. What your weeks actually look like - Content creation: - You write case studies, blog posts, landing pages, LinkedIn posts, one-pagers, and sales enablement materials. - You take raw inputs - a customer success metric, a product update, a conversation with a customer - and turn them into compelling stories. - You use LLMs daily to draft, iterate, and repurpose content across formats and channels. - You move fast without sacrificing quality. - Website ownership: - You manage and update the website, including new pages, copy changes, and landing pages for campaigns. - You’re comfortable in a CMS and can edit HTML/CSS when needed. - You optimize for both traditional SEO and LLM discoverability. - Campaigns and demand generation: - You plan and execute campaigns to support pipeline. - You set up tracking, measure what works, and kill what doesn’t. - You think in terms of pipeline contribution, not impressions. - Sales enablement: - You build materials that help the sales team close, such as pitch decks, case studies, and proposal templates. - You notice recurring objections in sales conversations and create solutions to address them. - Analytics and reporting: - You set up and maintain marketing analytics, including website traffic, content performance, and email metrics. - You can explain what’s working simply and clearly. - Automation and tooling: - You build workflows that save time, including email sequences and content distribution. - You use LLMs, no-code tools (Make, Zapier, n8n), and light scripting to automate repetitive work. Qualifications - 3 to 7 years in B2B marketing, ideally with some exposure to technical or industrial products. - Strong writing skills - you can explain complex technical value clearly and without jargon. - Daily, fluent use of LLMs (Claude, ChatGPT, etc.) as real working tools. - Ability to manage a website end to end: CMS, basic HTML/CSS, SEO fundamentals, and awareness of LLM optimization. - Comfort with data: you set up tracking, read dashboards, and make decisions based on numbers. - Self-direction: you don’t wait to be told what to do next. Requirements - Experience with automation tools (Make, Zapier, n8n) or basic scripting (Python, JavaScript). - Background in mobility, transport, fleet, IoT, or industrial tech. - Experience marketing to enterprise buyers with long sales cycles. - Familiarity with ABM (account-based marketing) approaches. - Design skills (Figma, Canva) for quick asset creation. Benefits - Food Allowance of 10.20€ per working day. - Health Insurance for you and your children. - Fringe Benefits Policy (for Portugal located workers). - Flexible Work Hours - adjust your schedule to your needs. - 22 vacation days, plus up to 3 extra time off days according to your tenure. - Work Setup - remote, hybrid, onsite - if your job can be done remotely, and you prefer to, you’re free to choose. - Hardware and software for a remote setup. - Quarterly Events to discuss Strategy. - Autonomy and Ownership Culture. - Continuous feedback culture. - Innovation Mindset. - Career Acceleration. Location Remote (Portugal) #LI-Remote. This role can be performed remotely, onsite, or on a hybrid setup in Coimbra, Portugal. Regardless of the arrangement, availability to attend in-person meetings at our Coimbra office is expected when required. What you can expect during the recruitment - Screening call with HR. - 1st Interview (1h w/ HR and Hiring Manager). - Work Simulation Exercise (1h w/ Hiring Manager and Job Role Stakeholders). - Cultural Fit Interview (1h w/ Founders). - Hiring Proposal.