Vice President, DTC Strategy, CNBC - 900 Sylvan Avenue, Englewood Cliffs, NEW JERSEY - Employees work in a hybrid mode - Full-time - Business Segment: CNBC - Compensation: USD 190,000 - USD 250,000 - yearly Company Description VERSANT is a leading force in news, sports and entertainment - home to iconic and trusted brands that inspire, inform, and delight audiences. Our unique combination of content, technology and services enriches the cultural fabric, igniting passions, sparking conversations, and connecting people to what they love most. As an independent, publicly traded company, VERSANT brings together powerhouse cable networks - including USA Network, CNBC, MS NOW (formerly MSNBC), Oxygen, E!, SYFY, and Golf Channel - with dynamic digital and direct-to-consumer brands such as Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. Together, these businesses reflect our commitment to delivering exceptional experiences across every screen and service. VERSANT is an industry-changing media company fueled by innovation and an entrepreneurial spirit. With a strong foundation and a forward-looking vision, VERSANT empowers creativity, embraces change, and drives connection in an ever-evolving world. Job Description The Position Reporting to the EVP of Growth & Partnerships, this leader will help lead the development of CNBC’s direct-to-consumer products, helping develop and implement the strategic vision of our subscription business, this includes building and connecting with non-linear audiences. They will convene leaders from across CNBC and VERSANT (editorial, marketing, tech, finance, product etc.), and through collaboration and coordination, build and oversee the cross-team processes needed to construct a sustainable DTC business. Responsibilities: - Own the revenue strategy and operations for CNBC’s new DTC products, including subscription growth, partnerships, and ARPU expansion. - Supporting the business to help build out the DTC strategy, working with our editorial product, marketing and finance teams to create long-term plans. - Manage pricing to maximize LTV, working with finance to maintain DTC financial model, including subscriber forecasts, churn analysis, pricing analysis etc. - Identify and structure strategic partnerships that accelerate subscriber acquisition, distribution, bundling, and platform differentiation. - Lead cross-functional alignment across product, editorial, marketing, finance, and executive teams to ensure revenue objectives are embedded in roadmap and execution. - Collaborate with finance and other support groups to lead budget and forecasting process (annual plan, long-term plans, mid-year budget refreshes). - Establish performance KPIs and measurement frameworks to evaluate acquisition, retention, conversion, and monetization initiatives. - Own quarterly business reviews and executive reporting on state of the DTC business, upcoming initiatives, and overall pacing to plan. What we’ll offer: At CNBC Headquarters in Englewood Cliffs, NJ, you’ll have access to great perks and amenities:  - Sweat it out -- Free onsite fitness center with state-of-the-art equipment, plus daily group classes  - Eat up -- Gourmet cafeteria with daily specials plus soup and salad bars  - Extras --Don’t have a car? No problem! We offer free shuttle transportation to and from multiple locations in Manhattan, Brooklyn, Hoboken and Jersey City  This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Salary range: $190,000-$250,000. Qualifications Requirements: - 10+ years of experience in digital media, subscription, fintech, or consumer tech business, with direct ownership of revenue or P&L - Proven track record of launching and scaling subscription products. - Experience coordinating and developing strategic plans and roadmaps across editorial, marketing, tech and finance. - Strong partnership and business development experience, including negotiating and structuring commercial agreements. - Experience leveraging audience insights, behavioral data, and experimentation frameworks to optimize acquisition and engagement. - Product management experience is strongly desired, particularly in consumer digital products or subscription platforms, but is not required. Additional Job Requirements: - Interested candidates must submit a resume/CV through nbcunicareers.com to be considered - Must be willing to work in NJ and NYC - Must be willing to submit to a background investigation - Must have unrestricted work authorization to work in the United States Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to candidateaccessibility@versantmedia.com. VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc. VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.

Role Description Appfire is seeking a Vice President of Demand Generation to lead a modern, data-driven demand engine that drives scalable, predictable ARR growth. This leader will own global demand strategy and execution across digital, paid, lifecycle, and field channels—bringing together campaign excellence, performance marketing, and AI-powered innovation. This role reports to the CMO and sits at the center of Appfire’s go-to-market motion, partnering closely across sales, channel, and marketing teams to accelerate pipeline and revenue. This role specializes in driving adoption of Appfire products across strategic platforms like Atlassian, Microsoft, AWS, and Salesforce marketplaces. In addition to marketplace adoption, this leader will also own responsibility for our direct marketing business and partner demand generation. What you will do: - Build and scale a global demand generation strategy that achieves ARR growth targets across all marketing routes to market. - Lead integrated, multi-channel campaigns across digital, paid media, SEO/AIO, LLM-driven discovery, events, and lifecycle programs. - Drive full-funnel performance from awareness through pipeline and revenue. - Manage lead follow-up cadence and interlock with Inside Sales. - Ensure governance and compliance across all activities and markets. - Build and execute co-marketing campaigns/activities with top Appfire partners. Campaign Architecture - Build and execute a global campaign framework that aligns with the annual and quarterly GTM priorities across product, sales, and channel teams. - Drive audience segmentation, persona targeting, and account-based marketing (ABM) strategies. - Ensure strong alignment between content, creative, and web teams for seamless execution. Cross-Functional Leadership & Stakeholders - Partner closely with the CRO to align demand generation with sales priorities and pipeline needs. - Work across sales and channel teams to drive coordinated go-to-market execution, lead qualification and progression, and field activities. - Work closely with Data & Insights on monthly and quarterly results packages. - Collaborate with peer marketing leaders across: Product Marketing, Content, Creative, Web, Enterprise Platforms, Channel Marketing & Programs. - Align with partnerships and ecosystem teams to maximize marketplace-driven growth. Qualifications - 10+ years of senior leadership experience in B2B SaaS marketing, with a strong focus on demand generation. - Proven track record of building and scaling ARR-driven demand generation programs. - Deep experience in digital marketing, paid media, SEO, and performance optimization. - Strong understanding of marketplace fulfillment. - Experience marketing to technical and developer audiences. - Experience with marketing automation platforms, modern martech stacks, and analytics tools. - Expertise in campaign management and full-funnel demand strategy. - Strong command of marketing analytics, attribution, and forecasting. - Proven experience driving strong ARR producing demand generation programs. - High level of AI literacy, including practical application of AI in marketing workflows and LLM-driven discovery. - Familiarity with the agile framework, sprint planning, backlog management, and refinement. - Data-driven, outcomes-focused leader with a bias for action. - Strategic thinker who can translate vision into execution. - Strong cross-functional collaborator who thrives in a matrixed organization and values peer relationships. - Builder mindset with a passion for scaling teams, systems, and performance. - A strong sense of curiosity and early adopter of AI strategies. - A natural coach for your team who invests in developing talent. Benefits - Work in a product-first SaaS B2B environment focused on building and scaling solutions for large enterprise customers. - Deliver meaningful, high-impact work that directly influences product direction and customer success. - Every Appfire team member is eligible for company equity, fostering a true sense of ownership and connection to our growth. - Employees receive 25 days of paid time off per year. After 5 years of employment, employees receive 30 days per year. - Appfire provides comprehensive coverage through Empire Health, including medical, dental, and vision insurance. - Additional protection includes life insurance, critical illness coverage, accidental death and dismemberment, and long-term disability insurance. - To promote health and well-being, Appfire offers a yearly sport allowance of CAD 600, which can be used to cover the cost of various fitness or outdoor activities from gym memberships to sports equipment. - Volunteering - Every employee receives 3 fully paid days each year to participate in Appfire Town, our Corporate Social Responsibility (CSR) program supporting local communities.

• Management of the Daily Executive Briefings (written in the voice of the CEO), including but not limited to: writing, review, editing, layout, posting, updates to the production tracker, and interviews • Create concise, high-impact copy, documents, or presentations that allow senior leadership to grasp complex issues and make rapid decisions. Such content may include a monthly newsletter, weekly news service, multiple databases, long-form reports, weekly roundtable executive case study webinars, and multiple profiles for states, service provider organizations, and specific innovative programs. • Manage the production cycle for market intelligence service lines, including editorial planning, topic selection, content production, layout, editing, and publication. • Research and implement new editorial decisions concerning the content of publications for the company and clients based on topic, project, or campaign. • Review and edit publications according to OPEN MINDS’ specifications for style, tone, and length, while ensuring correct use of grammar, punctuation, and spelling. • Develops and coaches writing staff to organizational standards; Assist writers with selecting and finalizing artwork, photography, and text for reproduction.

• Identify, develop, and close partnerships with national and regional brokers/consultants. • Build and manage relationships with broker leadership, producers, and practice leaders. • Enable brokers to successfully position and sell Covera solutions to their employer clients. • Develop broker enablement strategies, including training, materials, and co-selling approaches. • Collaborate with Product and Marketing to ensure messaging resonates within the broker ecosystem. • Influence how Covera solutions are incorporated into broker benefit recommendations and portfolios. • Provide insights on broker market dynamics to inform GTM strategy and partnerships. • Represent Covera at broker and consultant industry events.