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Louisville, Kentucky-based Humana is a leading healthcare company that offers a variety of health, wellness, and insurance products and services designed to off
Senior Associate, Product Marketing Strategy
Location
United States
Posted
22 days ago
Salary
$94.9K - $130.5K / year
Seniority
Senior
Job Description
Senior Associate, Product Marketing Strategy
Humana
• Lead and support the development and optimization of product marketing strategies for multiple product lines. • Translate analytics, member feedback, and market intelligence into actionable strategies for product positioning and go-to-market plans. • Collaborate closely with cross-functional teams (Product, Brand, Compliance, Customer Lifecycle Marketing, Data & Analytics, Consumer Insights) to ensure strategic alignment and executional excellence. • Drive campaign planning, creative development, and performance measurement for multi-channel marketing initiatives. • Monitor marketing performance and identify opportunities for optimization using analytics and testing frameworks. • Work with Customer Lifecycle Marketing to deliver personalized, relevant member experiences across all stages (acquisition, onboarding, activation, engagement, retention). • Advance growth and retention objectives with differentiated messaging, enhanced experiences, and targeted engagement strategies. • Refine marketing materials using competitive intelligence, member insights, and regulatory updates to maintain compliance and market relevance. • Manage marketing roadmaps, content creation, and stakeholder communications. • Ensure all deliverables meet federal and state Medicaid regulations and Humana's internal quality standards.
Job Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum 5 years of healthcare marketing experience, with preference for Medicaid, Med Supp, PDP, or specialty products.
- Strong knowledge of Medicaid regulations, specialty benefits, and quality programs (Stars, HEDIS, CAHPS).
- Exceptional communication, project management, and relationship-building skills.
- Deep understanding of CMS regulations and compliance standards for marketing communications.
- Strong analytical and strategic thinking abilities, with proven ability to translate data into actionable marketing strategies.
- Experience leading multi-channel marketing initiatives and optimizing campaigns based on performance analytics.
- Demonstrated success in developing go-to-market strategies and executing integrated campaigns.
- Experience collaborating with diverse cross-functional teams.
Benefits
- Medical, dental and vision benefits
- 401(k) retirement savings plan
- Time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
- Short-term and long-term disability
- Life insurance
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