• Write the core story of the Supplier Network and paid products. Develop segment-specific value propositions for different supplier profiles and ensure they are clearly communicated across all channels. • Partner with Product and Growth teams to drive supplier sign-ups, activation, and upgrades. • Lead the strategy for product pricing and bundling. • Systematically test landing pages, onboarding flows, email sequences, and packaging options to optimize performance. • Maintain a sharp, up-to-date view of competitors and market trends. • Partner with Product, Growth, and Data Science to build and maintain a robust segmentation framework backed by data and research.

• Establish and continuously sharpen positioning and messaging for Fairmarkit's autonomous sourcing platform and supplier marketplace, — tailored to CPOs, procurement leaders, and finance stakeholders on the buyer side, and to supplier relationship and business development teams on the supply side • Build AI-native PMM workflows from the ground up: use LLMs, automation, and purpose-built tooling to produce high-quality content, run research, and keep pace with a fast-moving product org without sacrificing depth • Lead end-to-end go-to-market for new features and major launches — from narrative and packaging through naming, pricing input, launch plans, and post-launch analysis • Partner closely with Product to influence the roadmap using customer, market, and competitive insights, especially around agentic AI use cases, UX, and procurement workflows • Build and maintain core messaging frameworks, battlecards, and objection-handling guides; enable Sales and Customer Success through trainings, playbooks, and ongoing deal support • Collaborate with Demand Gen, Brand, and ABM to develop integrated, product-led campaigns that drive pipeline, win rate, and expansion in target accounts • Own core customer-facing assets including— decks, one-pagers, explainer pages, release notes, in-app education — for both buyers and suppliers, clearly communicating new capabilities and driving adoption across the marketplace • Conduct market, buyer, and competitive research on procurement technology, source-to-pay, and AI/agentic platforms to identify whitespace and sharpen differentiation • Champion the voice of the customer: synthesize qualitative and quantitative feedback from both procurement teams and suppliers into insights that shape product strategy, messaging, and sales motions • Collaborate with product to define and track PMM success metrics — launch performance, feature adoption, content usage, win rates, and segment-level impact — and use data to iterate

Product Marketing Manager Job Category: Marketing Location: UK - Remote Picture Yourself at Pega: We are seeking a Seasoned Product Marketing Manager to join our team, focusing on product marketing for the Pega Customer Decision Hub (CDH). This role is critical for driving awareness, adoption, and growth of Pega’s CDH solution in the market. The ideal candidate will blend a strategic, insights-driven approach with hands-on marketing execution, ensuring that Pega’s CDH messaging aligns with business needs and resonates with key customer segments.  What You'll Do at Pega: - Conduct market research to identify industry trends, competitive positioning, and customer needs for marketing, business and marketing technology personas.  - Refine  product positioning, messaging, and value propositions to ensure differentiation and alignment with target audience priorities.  - Collaborate with cross-functional teams including Product Management, Sales, and Customer Success to align marketing strategies with product roadmap and business objectives.  - Create and maintain sales enablement assets, pitch decks, competitor analyses, and case studies.  - Conduct training sessions for the sales and customer-facing teams to ensure consistent messaging and product understanding.  Collaborate cross-functionally with our Pega Academy team to develop persona + product based courses.  - Partner with content and digital marketing teams to optimize content for SEO and social media engagement.  - Leverage customer insights to improve product positioning, messaging, and overall go-to-market strategy.  - Collaborate with the demand generation team to design and execute campaigns that drive awareness, lead generation, and nurture prospects through the marketing funnel.  - Track, measure, and report on campaign performance, providing insights for continuous improvement.  Who You Are: - Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.  - 5+ years of experience in product marketing, preferably in B2B SaaS, customer decisioning, or marketing automation solutions.  - Strong knowledge of marketing technology, CRM, customer journey orchestration, or similar technologies.  - Exceptional communication and presentation skills, with the ability to translate complex concepts into clear, compelling narratives.  - Data-driven mindset with experience in campaign metrics and ROI analysis.  - Ability to work cross-functionally and influence stakeholders across all levels of the organization.  Pega Offers You: Gartner Analyst acclaimed technology leadership across our categories of products  Continuous learning and development opportunities  An innovative, inclusive, agile, flexible, and fun work environment  Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company  Job ID: 23557

• Manage, mentor, and develop a team of business analysts focused on sales technology solutions • Foster a culture of continuous improvement, innovation, and customer-centric thinking • Build and scale the team in alignment with organizational growth • Create development opportunities that stretch individuals beyond their comfort zone • Partner with IT, Revenue Operations, Marketing Operations, and Sales Leadership on integrated technology solutions • Serve as the liaison between sales teams and technical resources • Collaborate with Regions and cross-functional stakeholders to drive operational efficiency and sales productivity • Design, pilot, and deliver a limited number of tools that expedite the execution of key sales activities. Aspire for sales tools to be highly regarded by the sales force and are actively used, resulting in improved rep productivity. • Overall PM responsible for the management of related user communications, training, awareness, and program measurement to drive Tool utilization • Develop & Implement ongoing process for Tech Stack Evaluation, optimization and maintain relationships with vendors to implement enhancements. • Partner with sales leaders and outside vendors to strategize, develop and implement plans to improve the performance of our sales teams. • Build, manage and develop teams of managers and individual contributors.