WPP Media logo
WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other.

Expert Lead Data Strategy

StrategyStrategyFull TimeRemoteLeadTeam 10,001

Location

Germany

Posted

44 days ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

Expert Lead Data Strategy

WPP Media

Role Description Als Expert Lead Data Strategy (Mensch) spielst du eine zentrale Rolle bei der Entwicklung von Kunden-Strategien auf Herausforderungen unserer Kunden im Bereich Daten und Technologie. Mit deiner umfangreichen Erfahrung und deinem fundierten Fachwissen führst du Projektteams fachlich an und arbeitest eng mit Data & Tech-Ressourcen, AdTech-Managern sowie anderen Agenturen und Stakeholdern zusammen um diese Strategien zu konzipieren und umzusetzen. - Strategische Entwicklung: Führend in der Entwicklung von hochkomplexen Datenstrategien und dafür notwendigen, kommunizierenden AdTech-Infrastrukturen zur effizienten Aussteuerung von Media-Aktivitäten unserer Kunden. - 1st Party Data Strategy: In enger Zusammenarbeit mit unseren Kunden entwickelst du innovative Konzepte für die Sammlung, Speicherung und Aktivierung ihrer 1st Party-Daten, wobei du stets Consumer Trust und Data Privacy im Blick behältst. - Data Partnerships & Platforms: Du identifizierst und leitest das Onboarding von marktführenden Daten-Assets, die unsere Kunden in die Lage versetzen, ihre eigenen Daten zu erweitern. - Data Enablement: Proaktive Unterstützung unserer Kunden bei der Integration verfügbarer Datensignale in Media- und Kreativ-Strategien, wobei du die Teams durch den gesamten Planungs- und Aktivierungsprozess führst. - Konsultation und Zusammenarbeit: Enge Zusammenarbeit mit AdTech-Managern zur Führung operativer AdTech-Projekte, indem du strategische Insights und Kunden-Hintergründe einbringst. - Thought Leadership: Du bist stets auf dem neuesten Stand bezüglich Branchentrends, Innovationen und neuen Technologien und bietest Kollegen & Kunden führende Perspektiven zur sich entwickelnden Data- und MarTech-Landschaft. Qualifications - Ein abgeschlossenes Studium der Wirtschaftswissenschaften, Informatik, Wirtschaftsinformatik oder eine vergleichbare Ausbildung mit technischem Schwerpunkt bildet deine Basis. - Mindestens 8 Jahre Erfahrung im Digital Marketing, AdTech-Beratung oder einer New Business-nahen Tätigkeit. - Tiefgreifendes Wissen in AdTech und Daten-Strategien sowie ein gutes Verständnis von Data Privacy-Regulatorien. - Hervorragende Kommunikations- und Präsentationsfähigkeiten. - Souveränes Auftreten vor Media- und Technologie-Entscheidern. - Fließende Deutsch- und Englischkenntnisse in Wort und Schrift. Requirements - Proaktivität - Konzeptionelles Denken - Kommunikationsstärke Benefits - Work-Life-Balance: Mit unseren flexiblen Arbeitszeiten & Remote Work gestaltest du deinen Alltag so, wie er zu dir passt. Außerdem kannst du Überstunden ausgleichen. - 30 Urlaubstage plus einen flexiblen Tag – zusätzlich sind der 24. und 31.12. frei. - Gesundheitsleistungen, attraktive Altersvorsorge sowie Mental Health Awareness Days stellen deine Gesundheit in den Mittelpunkt. - Vielfältige Weiterbildungen und interne Karriereprogramme für deine Entwicklung im WPP-Netzwerk. - Unvergessliche Events, Mitarbeitendenrabatte und weitere Highlights wie das Job Ticket, Wellhub oder das Job Bike. - Vielfalt und Chancengleichheit liegen uns am Herzen.

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Finastra logo

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We build the future of fintech.

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AECOM logo

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American Cancer Society logo

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