Role Description Natera is seeking a strategic and results-driven Senior Manager, Marketing Operations to lead and scale our marketing infrastructure across Corporate Marketing. This role will be responsible for architecting and optimizing the systems, processes, and data strategy that power demand generation, lead management, and revenue growth. As a key partner to Marketing and Sales, this leader will drive operational excellence across the full marketing funnel from lead acquisition through pipeline acceleration while ensuring data integrity, actionable insights, and seamless alignment with sales. The ideal candidate brings a balance of strategic vision and hands-on execution, with a proven ability to build scalable processes in a high-growth environment. Qualifications - 7–10 years of experience in Marketing Operations, Revenue Operations, or related field - Proven experience scaling marketing operations in a high-growth organization - Strong preference for experience in biotech, healthcare, or regulated industries - Bachelor’s degree in Business, Marketing, or related field (or equivalent experience) Requirements - Deep expertise in marketing automation and CRM platforms (Eloqua, Marketo, HubSpot, Salesforce) - Strong understanding of lead lifecycle management - Demonstrated ability to influence cross-functional stakeholders and drive alignment - Strong leadership, communication, and project management skills - Highly organized, detail-oriented, and able to operate both strategically and tactically - Proven ability to thrive in a fast-paced, dynamic environment Benefits - Comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents - Free testing for Natera employees and their immediate families - Fertility care benefits - Pregnancy and baby bonding leave - 401k benefits - Commuter benefits - Generous employee referral program

Role Description Si para ti automatizar no es solo eficiencia, es la diferencia entre un lead perdido y usuario ganado ¡Felicitaciones! Este reto es para ti. Tu misión en Alegra es ser el estratega obsesionado con el Customer Journey, capaz de transformar bases de datos en ingresos. La misión principal es diseñar, ejecutar y optimizar flujos de comunicación automatizados que acompañen al prospecto desde su primera interacción hasta que está listo para comprar (MQL a SQL), asegurando que ningún lead se "enfríe" u olvide. ¿Qué harás con nosotros? - Estrategia y Arquitectura de Flujos: Diseñar y optimizar workflows de nurturing con lead scoring predictivo que identifique el momento exacto en que un lead está listo para Ventas. - Segmentación y Personalización: Implementar segmentación basada en propensión y usar LLMs para personalizar contenido a escala 1:1 según el comportamiento de cada usuario. - Creación de Contenido y Copywriting: Producir contenido multiformato con IA manteniendo la voz de marca, e identificar variantes ganadoras mediante A/B testing asistido. - Análisis y Optimización: Monitorear KPIs clave, ejecutar pruebas continuas e implementar alertas predictivas antes de que las métricas se deterioren. - Onboarding Automatizado: Detectar fricciones en el onboarding con IA y activar flujos de rescate personalizados antes de que el usuario abandone. - Activación y Adopción de Features: Identificar features con baja adopción y generar flujos educativos personalizados con potencial de upsell. - Re-engagement de Usuarios: Clasificar usuarios según probabilidad de reactivación y contactarlos en el momento ideal con mensajes que referencian su historial. - Alineación Transversal: Consolidar señales de Ventas, Producto y CS en dashboards unificados para priorizar intervenciones y entender qué comunicaciones realmente convierten. ¿Cómo usarás IA en el día a día? - Orquestar agentes de IA que ajusten flujos de nurturing en tiempo real según señales de comportamiento del usuario, eliminando la intervención manual en decisiones repetitivas. - Usar LLMs (Claude, GPT-4, Gemini) para generar y personalizar contenido a escala 1:1 —subject lines, CTAs, tutoriales, mensajes de re-engagement— manteniendo la voz de marca sin depender de un equipo creativo. - Aplicar modelos predictivos para anticiparse: detectar qué leads están listos para Ventas, qué usuarios abandonarán el onboarding y qué métricas se deteriorarán antes de que ocurra, tomando decisiones proactivas con datos del CRM sin necesitar al equipo de datos. Qualifications - Experiencia demostrable de al menos 3 años en posiciones como Marketing Automation, Lead Nurturing Specialist o roles de gestión de flujos y comunicaciones en Marketing. - Dominio de herramientas de automatización y CRM (HubSpot, Marketo, Pardot, ActiveCampaign, etc.). - Experiencia probada gestionando journeys completos desde la captación/registro, onboarding y educación automatizada hasta conversión. - Uso demostrable de IA generativa en flujos de marketing (no solo conocimiento teórico). - Experiencia con herramientas de automatización con agentes (Claude Cowork, Computer, entre otros). - Familiaridad con análisis de datos asistido por IA sin depender del equipo de datos. - Conocimiento en estrategias multicanal de comunicación y activación de usuarios en todo su ciclo de vida. Requirements - Deseable experiencia liderando equipos de Lead Nurturing. - Experiencia previa en entornos SaaS o Fintech. - Conocimientos básicos de SQL o manejo de datos sin intermediarios. - Haber construido o documentado un playbook de lifecycle marketing desde cero. - Requisito de ubicación: Ser residente o contar con permiso de trabajo en alguno de estos países: Colombia, México, República dominicana, Perú, Costa Rica y Panamá. Benefits - Trabajo 100% remoto con relación laboral estable. - Coworking mensuales con el equipo local. - Plan de carrera y oportunidades para seguir desarrollando tus habilidades. - Acceso a plataformas educativas, cursos con certificaciones y una biblioteca virtual. - Clases de inglés. - Programas de bienestar y charlas sobre hábitos saludables. - Dos días de cuidado al año adicionales a tus vacaciones. - Apoyo económico para mejorar tu espacio de trabajo. - Celebración de cumpleaños con un bono económico y medio día libre. - Un equipo con talento de distintos países y culturas.

Role Description The US Oncology Network is looking for a Marketing Automation Specialist to join our team at Texas Oncology. This remote position is highly preferred for candidates residing within Texas. As a part of The US Oncology Network, Texas Oncology delivers high-quality, evidence-based care to patients close to home. Texas Oncology is the largest community oncology provider in the country and has approximately 600+ providers in 280+ sites across Texas. Our mission is to provide excellent, evidence-based care for each patient we serve while advancing cancer care for tomorrow. The Marketing Automation Specialist supports this mission by helping deliver clear, timely, and compassionate communications that guide patients, caregivers, and healthcare partners throughout the cancer care journey. This role partners closely with marketing, digital, and cross-functional teams to design, execute, and optimize automated email campaigns and digital marketing journeys that are thoughtful, targeted, and data-driven. - Build, execute, and optimize automated email and nurture campaigns that support patient education, engagement, and outreach using platforms such as Salesforce Marketing Cloud (SFMC). - Support day-to-day management of the marketing automation platform, including campaign setup, list segmentation, reporting, integrations, and basic troubleshooting. - Deliver patient-centered and accessible email communications that are clear, empathetic, and appropriate for diverse audiences. - Assist with lead and audience lifecycle management processes, including segmentation, basic lead scoring, and data hygiene, to improve targeting, engagement, and conversion. - Monitor and report on campaign performance metrics such as open rates, click-through rates, and conversions, and share insights to help improve effectiveness. - Conduct A/B testing on subject lines, content, and timing to enhance engagement, effectiveness, and overall impact. - Collaborate with internal marketing, digital, and creative teams to ensure messaging is consistent, patient-focused, and aligned with Texas Oncology’s brand standards. - Ensure all marketing automation activities adhere to email compliance requirements (e.g., CAN-SPAM) and healthcare data privacy expectations (e.g. HIPAA). Qualifications - Bachelor’s degree in Marketing, Communications, Business, Information Systems, or a related field. - 2–3 years of experience in marketing automation, digital marketing, email marketing, or marketing operations (internship or early-career experience considered). - Hands-on experience or foundational knowledge of marketing automation platforms such as Salesforce Marketing Cloud (SFMC); familiarity with CRM systems like Salesforce is a plus. - Strong analytical skills with the ability to interpret data, track campaign performance, and identify opportunities for improvement. - Basic understanding of database management concepts, including segmentation and data quality practices. - Working knowledge of HTML/CSS for simple email or template edits preferred. - Clear written and verbal communication skills, strong organization, attention to detail, and a collaborative mindset suited to a healthcare environment. - Familiarity with project management tools such as Asana and JIRA. Requirements - The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. - Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. - While performing the duties of this job, the employee is required to be present at the employee site during regularly scheduled business hours. - Requires full range of body motion including handling and lifting patients, manual and finger dexterity, and eye-hand coordination. - Requires standing and walking for extensive periods of time. - Occasionally lifts and carries items weighing up to 40 lbs. - Requires corrected vision and hearing to normal range. Work Environment - The work environment may include exposure to communicable diseases, toxic substances, ionizing radiation, medical preparations, and other conditions common to an oncology/hematology clinic environment. - Work will involve in-person interaction with co-workers and management and/or clients. - Work may require minimal travel by automobile to office sites.

Title: Marketing Operations Manager- Remote Location: United States Consistently ranking among American Banker magazine's "Best Banks to Work For" for over a decade, Zions Bancorporation is a "Collection of Great Banks" with local brand names and management teams in each of our major Western markets.    And because we’ve known that, for over 150 years, our success has come from the exceptional dedication, experience and talent of our diverse employee base, we're committed to being the premier employer of choice.    Ready to make your mark on a legacy brand?    Our expanding marketing team is building something special—a dynamic, in-house Creative Studio and innovative Demand Center that will transform how we connect with customers. Under fresh leadership from our newly appointed CMO, we're reimagining what marketing can be while supporting a bank known for its experienced bankers, exceptional service, and local leadership deeply rooted in the communities we serve. This isn't just another financial marketing role — it's your chance to shape a creative vision with real impact.    With benefits starting on day one, 12 bank holidays, profit sharing and company-matched 401(k) contributions, Zions is committed to career growth and advancement. At Zions, the possibilities are endless. If you're ready to create work that actually matters, we're ready to review your application.    You bring the talent; we bring the opportunity.  Work Arrangement:  This opportunity can be located across the Zions Bancorporation Footprint or 100% remote within the United States.  Salary Range: $70,000 to $122,000 (depending on location, experience, and other job-related factors)    Role Overview  The Marketing Operations Manager is responsible for enabling the successful execution, measurement, and optimization of marketing campaigns across channels. This role serves as the operational and systems-facing backbone of the marketing organization ensuring that campaigns launch correctly, lifecycle communications run smoothly, and performance can be measured and improved over time.  The role partners closely with Marketing Strategy, Creative, Analytics, Channel, and Product teams to support cross-channel execution, lifecycle marketing, lead generation, and performance reporting at the enterprise level.  Key Responsibilities  Campaign Execution & Operations  - Execute and support marketing campaigns across channels and platforms, including email/lifecycle, paid search, paid social, display/retargeting, landing pages, and website promotion.  - Coordinate audience segmentation, targeting, asset delivery, and campaign launch timing.  - Ensure campaigns are configured and deployed accurately and consistently across marketing systems.  - Support both ongoing programs and ad hoc campaign launches.  - Collaborate with internal stakeholders, including Product and Growth teams, and external partners to ensure timely and effective campaign execution.  - Support go-to-market execution by aligning campaign operations with product release timelines and priorities.  Marketing Analytics & Campaign Measurement  - Produce and publish regular campaigns, email, and lead generation performance reporting.  - Support campaign tagging standards (e.g., UTMs) and conversion tracking setup.  - Partner with analytics teams to maintain dashboards and ensure performance visibility.  - Support marketing attribution frameworks and reporting needs.  - Track and analyze funnel performance to identify trends, opportunities, and areas for improvement.  - Share performance insights with Marketing and Product partners to inform optimization and future planning.  SEO Infrastructure & Performance Support  - Support the reporting, analytics and performance monitoring side of SEO.  - Assist with keyword research and SEO performance tracking.  - Support technical SEO audits in partnership with cross-functional teams.  - Maintain search performance dashboards and reporting.  - Partner with content, copy, and product stakeholders to support keyword optimization and performance improvements.  Cross-Functional Collaboration & Operations  - Act as a liaison between lines of business, Product, and the marketing team to ensure content accuracy, alignment, and execution readiness.  - Support data capture, tracking, and reporting workflows across marketing initiatives.  - Manage relationships with internal teams and external partners as needed.  - Contribute to continuous improvement of marketing processes, workflows, and execution standards.  - Support cross-functional planning to ensure marketing execution aligns with product priorities and customer experience goals.  Qualifications - Bachelor’s degree in Marketing or a related field or equivalent professional experience. - 4+ years experience in digital marketing in digital marketing, marketing operations, or campaign execution. - Experience supporting email marketing, lifecycle programs, and lead generation initiatives. - Familiarity with website content management systems, search engine marketing, search engine optimization, and CRM platforms. - Strong working knowledge of marketing analytics, tracking, and reporting. - Ability to manage multiple priorities with strong attention to detail and accuracy. - Strong written, verbal, and visual communication skills. - Highly organized, results-oriented, and proactive in managing projects. - Demonstrated ability to learn new trends and technologies that support marketing effectiveness. - Working knowledge of Microsoft Office programs. - Familiarity with Adobe Photoshop and Illustrator is a plus.  Benefits:   - Medical, Dental and Vision Insurance – START DAY ONE!   - Life and Disability Insurance, Paid Paternal Leave, and Adoption Assistance   - Health Savings (HSA), Flexible Spending (FSA), and dependent care accounts   - Paid Training, Paid Time Off (PTO), and 11 Paid Federal Holidays   - 401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience   - Mental health benefits, including coaching and therapy sessions   - Tuition Reimbursement for qualifying employees   - Employee Ambassador preferred banking products   Zions Bancorporation and its affiliates and divisions (“Zions”) is an equal opportunity employer which prohibits all forms of discrimination and harassment. Zions is committed to the principle of equal employment opportunity for all employees and employment candidates and to providing a work environment free of discrimination and harassment. All employment decisions at Zions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, ethnicity, sex, sexual orientation, gender identification, age, national origin, pregnancy, veteran status, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Zions will not tolerate discrimination or harassment based on any of these characteristics. Zions encourages applicants of all ages. It Zions’ policy not to discriminate because of a person’s relationship or association with a protected veteran. This includes spouses and other family members. Also, the Zions will safeguard the fair and equitable treatment of protected veteran spouses and family members with regard to all employment actions and prohibit harassment of applicants and employees because of their relationship or association with a protected veteran. Applicants Requesting Accommodations: If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access our career site. You can request reasonable accommodations by contacting us at careers@zionsbancorp.com or 801/844-7628. Please email your resume/cover letter, indicate what position you are interested in and include "Accommodation needed" in the subject line to ensure your information is routed to the appropriate contact.