• Conduct comprehensive technical SEO audits including crawl analysis (Screaming Frog), indexation health, site architecture, and redirect mapping. • Diagnose and provide remediation recommendations for Core Web Vitals issues (LCP, INP, CLS) and overall page speed performance. • Identify and resolve crawl budget inefficiencies, duplicate content issues, canonical conflicts, and hreflang implementation errors. • Evaluate internal linking structure and site architecture and deliver actionable recommendations to improve crawl paths and page-level authority distribution. • Partner with client development and engineering teams to ensure SEO recommendations are implemented correctly. • Write, validate, and implement structured data / schema markup from scratch across a range of schema types including FAQ, HowTo, Organization, BreadcrumbList, Article, Product, and SoftwareApplication. • Develop AEO strategies to improve client visibility in AI-powered search surfaces including Google AI Overviews, ChatGPT, Perplexity, and other LLM-driven discovery surfaces. • Monitor and analyze AEO performance using platforms such as Gumshoe.ai, Profound.com, GrowthX, or comparable tools. • Stay current on evolving structured data standards, entity-based SEO, and knowledge graph optimization best practices. • Build comprehensive keyword strategies aligned to client business goals, sales funnel stages, and buyer journey maps. • Perform competitive SERP analysis and content gap assessments to identify high-priority content and optimization opportunities. • Develop keyword cluster architectures (pillar-and-spoke) and provide editorial direction to content teams. • Recommend meta title and description content optimizations grounded in keyword research, search intent analysis, and CTR data from Google Search Console. • Classify target keywords by search intent (informational, navigational, commercial, transactional) and map them to the appropriate content assets. • Lead client kickoff sessions, monthly strategy reviews, and quarterly business reviews independently. • Produce clear, executive-quality SEO audit reports and 90-day roadmaps tailored to non-technical stakeholders. • Consult clients on SEO prioritization and investment decisions, translating complex technical findings into business-impact narratives. • Manage concurrent deliverables across multiple client accounts while meeting deadlines and maintaining delivery quality standards. • Track and report on organic channel KPIs including keyword rankings, organic traffic, click-through rates, and conversion attribution. • Use Google Search Console advanced features (coverage reports, performance queries, Core Web Vitals monitoring) to surface actionable insights. • Connect SEO activity to revenue and pipeline outcomes using Google Analytics 4 and client CRM data where available.

• Perform in-depth keyword research and develop content plans • Collaborate with content marketing managers & writers to optimize content • Develop briefs integrating AEO-friendly FAQs and SEO recommendations • Monitor competitor content strategies • Analyze organic traffic, rankings, and conversions using analytics tools • Partner with translation services to manage SEO optimization for multilingual pages • Work with product marketing and engineering teams to align strategies

• Own organic and AI search as a revenue channel • Build doola's category authority across Google and AI search • Develop conversion-focused content strategy mapped to specific products • Identify and close authority gaps through digital PR and high-trust backlinks • Manage external vendors and contractors for digital PR, link acquisition, content production, and technical SEO • Lead technical SEO and on-page execution in partnership with engineering • Coordinate with paid media, CRO, and product teams to align organic and paid strategy • Report weekly leading indicators and monthly revenue contribution to the marketing team and leadership

• Conduct a comprehensive SEO audit of Actian.com across key product areas • Identify opportunities to improve visibility in both traditional search and AI-driven answer engines (AEO) • Optimize content for: - Search engines (keywords, metadata, internal linking) - AI consumption (clear answers, structured content, entity clarity, FAQs) • Use tools like GA4, Google Search Console, and SEO platforms to analyze performance • Evaluate how Actian content appears in AI-generated results and summaries • Partner with marketing stakeholders to recommend: - Content improvements - Structural changes (schema, internal linking, topic clusters) • Experiment with AI tools (e.g., ChatGPT) to: - Analyze content gaps - Generate optimization ideas - Improve workflow efficiency • Measure and report on impact across traffic, rankings, and emerging AI visibility signals