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Arcesium logo
Arcesium

Drive growth and streamline operations with synchronized data to fuel success at every stage of your investment journey.

Marketing Programs Lead

MarketingMarketingOtherRemoteSeniorTeam 1,001-5,000Since 2015H1B SponsorCompany SiteLinkedIn

Location

California + 11 moreAll locations: California | Connecticut | Florida | Illinois | New Jersey | New York | North Carolina | Ohio | Massachusetts | Minnesota | Pennsylvania | Texas

Posted

120 days ago

Salary

$135K - $155K / year

Seniority

Senior

6 yrs expEnglish

Job Description

Marketing Programs Lead

Arcesium

• Own and execute global ABM programs and playbooks for one or two of our target segments managing end-to-end campaign delivery across multiple channels from campaign ideation and email creation to execution, reporting, and optimization. • Develop and execute multi-layered ABM programs (1:1, 1:few, and 1:many) tailored to account tiers, buyer personas, and stages of the sales cycle. • Partner closely with Sales teams to understand target account goals, buying committee dynamics, and deal stages, translating insights into tailored marketing strategies that drive engagement and pipeline acceleration. • Partner with the ISR team to review early-stage pipeline health and encourage conversion by sharing intent data, insights, and best-practice guidance that support opportunity creation and progression. • Collaborate with Marketing & Sales Operation teams to ensure accurate tracking, attribution, and measurement of campaign performance and effectiveness, and overall channel impact. • Work cross-functionally with Corporate and Product Marketing to develop compelling, cohesive messaging that align with Arcesium’s value proposition, sales initiatives, and broader ABM strategy.

Job Requirements

  • At least 6 years of ABM and demand generation experience, preferably within technology, financial services, or fintech environments.
  • Strong understanding of account-based marketing principles and best practices including account segmentation, personalization, and multi-channel orchestration.
  • Expertise in managing events and digital marketing programs overseeing the full lifecycle from strategic planning through execution and post-campaign analysis.
  • Hands-on experience with CRM and marketing automation platforms, such as Salesforce, HubSpot, or similar tools.
  • Data-driven mindset with the ability to analyze campaign performance and optimize results.
  • Excellent communication and project management skills, with a demonstrated ability to manage multiple initiatives, collaborate cross-functionally, and consistently meet deadlines.
  • An unwavering attention to detail, paired with a high standard for quality and execution.

Benefits

  • variable compensation in the form of a year-end bonus
  • medical and prescription drug coverage
  • 401k contribution matching

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