Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games.
Ad Operations Analyst
Location
California
Posted
25 days ago
Salary
0
Seniority
Mid Level
Job Description
Ad Operations Analyst
Xsolla
• Traffic, QA, and launch digital ad campaigns across direct publisher platforms. • Set up targeting parameters including audience segments, geo-targeting, frequency caps, and bid strategies. • Monitor live campaigns daily, flagging delivery issues, pacing discrepancies, or creative rejections and resolving them promptly in collaboration with senior team members. • Pull and compile performance reports (CTR, viewability, VCR, CPA, ROAS) on a daily and weekly basis. • Perform basic campaign optimizations such as bid adjustments, creative rotation, and placement exclusions, escalating complex issues to senior ad ops staff. • Maintain accurate trafficking sheets, campaign trackers, and naming convention documentation in line with team standards. • Coordinate with creative teams and clients to gather and organize ad assets, ensuring all specs are met before launch. • Support the account management team with post-campaign reporting and analysis, identifying learnings to inform future campaign strategy. • Contribute to team process improvements by flagging inefficiencies and suggesting workflow enhancements. • Stay current with digital advertising trends, platform updates, and industry best practices, sharing learnings with the wider team.
Job Requirements
- Bachelor's degree in Marketing, Communications, Business, Mathematics, or a related field
- 2–5 years of experience in digital advertising, ad operations, or a related role
- Strong proficiency in Microsoft Excel or Google Sheets (pivot tables, VLOOKUP/XLOOKUP, basic formulas)
- Exceptional attention to detail and ability to manage multiple campaigns simultaneously under tight deadlines
- Strong numerical and analytical skills with comfort working with large data sets
- Excellent written and verbal communication skills
- A proactive, problem-solving mindset with a willingness to learn new tools and platforms quickly.
Benefits
- 100% company-paid medical, dental, and vision plans
- Unlimited Flexible Time Off
- Personalized career roadmap for each employee
- Professional development through training and educational opportunities
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