• Write and produce technical content across formats that practitioner audiences (developers, sysadmins, and infrastructure architects) actually read and trust: solution briefs, whitepapers, technical blogs, benchmark writeups, and data sheets. • Partner with engineering and product to surface technically rich stories (benchmark results, architecture decisions, integration patterns, customer outcomes) and turn them into content that supports buying decisions. • Apply established messaging and positioning consistently across all assets, maintaining accuracy and discipline across every format. • Manage production volume and editorial calendar in coordination with the broader marketing team. • Own CIQ's webinar program end-to-end: strategy, calendar, production, promotion coordination, and performance tracking. • Build and maintain the technical collateral that equips sales and sales engineering to run evaluations and win competitive deals.

• Own how we position our data and AI platform in the market. • Launch and scale revenue across customer segments. • Equip our sales and partner ecosystem to win. • Define and evolve the company's positioning, messaging, and narrative across product lines. • Lead market segmentation, ICP definition, buyer/user persona development, and competitive intelligence for the database market. • Work on the analyst relations and influencer strategy; serve as a credible spokesperson with Gartner, Forrester, IDC, and the technical press. • Build and operate the end-to-end GTM motion across sales-led and partner-led channels. • Lead product launches and category-defining campaigns from strategy through cross-functional execution and measurement. • Collaborate with Demand Generation to translate positioning into pipeline; own GTM contribution to revenue targets. • Build a world-class enablement function covering onboarding, ongoing skill development, certification, and tooling for direct sellers and partners. • Establish enablement KPIs and a closed-loop feedback system between Sales, Product Marketing, and Product.

• Support Sales, Marketing, and Partner teams by maintaining accurate, reliable GTM data and operational processes • Own and triage incoming requests from business stakeholders, prioritizing work against sprint capacity, clarifying scope and urgency, and ensuring visibility into request status from intake through resolution • Build and maintain GTM reporting and dashboards, including pipeline health, funnel conversion, forecasting, and performance metrics • Partner with GTM leadership to support forecasting and quarterly business reviews • Ensure CRM (Salesforce) data integrity through ongoing monitoring, auditing, and enforcement of data hygiene standards • Surface insights to improve GTM processes across lead-to-opportunity, opportunity management, and quote-to-close workflows • Identify operational gaps and inefficiencies, recommend solutions, and drive implementation in partnership with cross-functional teams • Act as a trusted, analytical partner to stakeholders by translating data into actionable insights and recommendations

• Support the development and execution of local marketing strategies in close collaboration with the EMEA Marketing team and local Sales leadership. • Drive the execution of local marketing plans in alignment with EMEA Marketing and local Sales priorities • Lead local product launch activities, including pricing input, KOL engagement, launch strategy, and adoption initiatives • Analyze local market trends, customer needs, and competitor activity to inform commercial decision-making • Develop and localize marketing materials, sales tools, and value messaging to strengthen product positioning and sales execution • Plan and execute local events, workshops, and educational initiatives to increase awareness and drive adoption • Build and maintain strategic relationships with Key Opinion Leaders and relevant clinical stakeholders • Collaborate closely with the local sales team to drive product adoption and commercial success within the territory • Drive initiatives in peripheral vascular therapies, including pulmonary embolism (PE), deep vein thrombosis (DVT), acute limb ischemia, and broader venous thromboembolism (VTE) management • Deliver internal training initiatives locally to ensure sales teams are fully equipped on product knowledge, procedural application, and clinical value messaging