Director Brand Partner, Experiential
Location
New York
Posted
43 days ago
Salary
$100K - $300K / year
Seniority
Lead
No structured requirement data.
Job Description
Director Brand Partner, Experiential
Intersection Co.
Title: Director Brand Partner, Experiential Location: New York, NY Sales Job Description: Who we Are? Intersection is an experience-driven Out of Home media and technology company that delivers programming, consumer amenities, and advertising to cities. From free internet access to way-finding to real-time information, our products make city life easier and more sustainable. We further enrich cities with experiential programming that inspires and engages people throughout their day. With valuable, diverse audiences in America's top cities, we provide innovative, data-driven solutions for brands to reach urbanites at scale. What is the Role? The Out-of-Home (OOH) industry is evolving-becoming more dynamic, immersive, and experiential-and Intersection is at the forefront of that transformation. As part of this evolution, we're building IRLX, our dedicated experiential division focused on activating brand stories in the real world through unforgettable, public-facing moments. To support IRLX's growth, we're expanding our sales team to help brands engage consumers where they live, move, and play. We're looking for an Experiential Sales Representative to work in conjunction with our high-performing sales team, with a focus on developing custom, brand-forward activations in OOH environments. These will be powered by Intersection's suite of media assets-including digital and static OOH, our iconic LinkNYC network, and growing IRLX experiential platforms. This role is ideal for someone who knows how to sell ideas (not just media) and has a proven track record of winning new business with agencies and direct clients alike. You will craft and sell experiential programs that integrate seamlessly into public spaces and are amplified by data-driven media strategies. What you will accomplish: In Your First Month - Learn Intersection's experiential capabilities, media assets, IRLX positioning, and operational workflows - Dive deep into the competitive experiential landscape, starting with NYC - Get to know Intersection's media sales team, including sales leadership and relevant AEs - Partner cross-functionally with marketing, creative, and operations to understand executional timelines and feasibility - Begin developing a pipeline/list of target accounts In Your First Year - Drive revenue by selling custom experiential campaigns-from pop-ups to live events to interactive OOH takeovers in NY and eventually across major U.S. markets - Generate and manage a pipeline of brands, direct clients, and agency partners - Represent and evangelize IRLX in market, helping educate clients and partners on its value and capabilities - Pitch integrated proposals that combine IRLX experiential activations with OOH and DOOH media support - Build strong partnerships with brands seeking to engage audiences in innovative, measurable ways - Lead client meetings, presentations, and activations; ensure flawless execution and results reporting You're a great fit for this role because: - Have a strong track record in media sales, with a focus on custom programs (history of selling experiential a plus) - Are a creative seller-able to help package custom solutions - Thrive on developing new business and nurturing long-term client relationships - Have a track record of hitting and exceeding targets - Have an entrepreneurial mindset - being ready and willing to help grow a new line of business - Bring existing agency and client relationships in integrated marketing, digital media/content, experiential, or PR spaces - Have strong consumer category experience (beauty, CPG, travel, QSR, entertainment, tech, disruptor/emerging DTC brands, etc) - Have a strong understanding of experiential spaces and how brands can activate in public environments - Are an exceptional communicator and collaborator-able to bring internal teams together to deliver world-class client experiences Total Compensation Range: $100,000 - 300,000 Hybrid Work Policy: Our team operates on a hybrid schedule to balance flexibility with face-to-face collaboration. We require all employees to be in the office every Tuesday and Wednesday, with the flexibility to work remotely the remainder of the week. At Intersection, we celebrate every voice that makes us unique and every perspective that makes us grow. It's our shared responsibility to create an equitable environment where every employee contributes to the culture of the company. Our products and offerings impact cities across the world and it's our goal to represent the diversity and differences that make cities special. We will be relentless in that pursuit because together we are better. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status.
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