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Salesforce Marketing Cloud Developer – CRM Production
Location
Washington
Posted
33 days ago
Salary
$70K - $80K / year
Seniority
Mid Level
Job Description
Salesforce Marketing Cloud Developer – CRM Production
BPCS, Comprehensive marketing solutions, ltd.
• Build and configure CRM campaign components in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Content Builder, Data Cloud), focusing on specific pieces of larger programs rather than full end-to-end ownership • Take independent ownership of key workstreams such as content builds, journey updates, automations, data extensions/queries, and QA tasks, delivering them on time and to spec • Implement and maintain personalization and segmentation using AMPscript, dynamic content, and SQL, following established patterns and best practices • Perform rigorous QA and validation for your work, including data checks, link and image validation, rendering tests, proofing across locales/brands, and journey/automation test cases against our standard QA playbooks • Monitor assigned journeys and automations for volume, failures, and anomalies; investigate issues across data, automation, and content layers and partner with senior specialists and platform teams on root cause analysis (RCA) and fixes • Troubleshoot production issues in collaboration with comms owners, localization teams, data stakeholders, and the broader Citadel team, clearly documenting findings, mitigations, and preventative actions • Keep build specs, QA results, and RCAs up to date in the appropriate tooling (Confluence, Jira, SFMC), ensuring clear handoffs and auditability • Participate in peer reviews (code, queries, QA) by both giving and receiving actionable feedback to improve quality and reduce defects • Contribute to process and tooling improvements by flagging recurring issues, proposing changes to QA/checklists, and helping pilot new automation or validation patterns • Work within an agile delivery model (sprint planning, standups, retros), providing accurate estimates for your work and raising risks early
Job Requirements
- 2+ years of hands-on experience in Salesforce Marketing Cloud development or a similar enterprise CRM/ESP
- Practical experience with Journey Builder and Automation Studio, including configuring activities, entry sources, and schedules
- Working knowledge of AMPscript (comfortable reading and updating existing scripts; eager to deepen expertise) and familiarity with SSJS is a plus
- Solid SQL skills for segmentation, validation queries, and troubleshooting data issues
- Good understanding of the SFMC data model, including Data Extensions, Send Logs, Data Views, and Contact Builder relationships
- Proven experience executing in a production environment with high-volume campaigns and strict QA expectations
- Strong focus on accuracy, QA, and error prevention, with experience following structured QA/UAT processes (pre- and post-send validation)
- Ability to troubleshoot issues that span data, automations, journeys, and content, and to know when to escalate to data/platform teams
- Clear, confident communicator who can translate technical details into language that non-technical stakeholders (marketing, localization, operations) can act on
- Comfortable working in fast-paced, agile teams using tools like Jira, Confluence, and SharePoint/OneDrive for documentation and collaboration
Benefits
- Medical, dental, and vision coverage
- Flexible Spending Account
- 401k program
- Competitive PTO offerings
- Parental Leave
- Opportunities for professional growth and development
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