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Director of Paid Performance
Location
Texas
Posted
21 days ago
Salary
$185K - $205K / year
Seniority
Lead
Job Description
Director of Paid Performance
Onnit
• Paid acquisition strategy and in-platform execution across Google and Meta • New-customer CAC, blended CAC, CAC payback, LTV-to-CAC, subscription attach rate • Testing infrastructure: incrementality, holdouts, geo tests, creative experimentation • Channel mix, budget allocation, and weekly performance reporting to CMO and CEO • Agency relationships once the foundation is rebuilt • Cross-functional partnership with brand, creative, lifecycle, retention, and finance
Job Requirements
- 6 to 8 years in paid media, with at least 4 years at digitally native DTC brands
- Demonstrated ownership of paid budgets at $4M+ annually, ideally in subscription or supplement
- Hands-on operator in Google Ads (Search, Shopping, PMax) and Meta Ads Manager
- Track record of running incrementality tests (geo holdouts, conversion lift, PSA baselines)
- Fluency in Shopify, GA4, customer match, server-side tracking, and modern attribution
- Experience transitioning paid programs between in-house and agency models
Benefits
- Full medical, dental, and vision benefits
- Basic Life Insurance
- Immediate 401(k) eligibility with company matching
- Unlimited vacation
- Paid holidays
- Flexible workplace policy
- $100/month flexible benefit stipend
- Tuition reimbursement
- Fringe benefits include in-office meals, product credits and discounts, lifestyle spending account, family planning, online learning, fitness stipend, among many others
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