Senior Marketing Manager West-South Job Category: Marketing Location: Italy - Milan - Remote | Spain - Madrid - Remote Meet Our Team: Our EMEA Regional Marketing team is responsible for driving global engagement at scale through the development and execution of region wide, vertical- and account-specific marketing campaigns; the development and activation of offering lead growth programs,  and high-end events, with the ultimate goal of making selling easier and being the voice of marketing to our GTM teams in region. Picture Yourself at Pega: As the Senior Marketing Manager for West-South, you’ll lead strategic marketing initiatives across your region and assigned industry, helping shape Pega’s brand presence and drive growth. You’ll design and execute demand generation campaigns, deliver Account-Based Marketing for key strategic accounts, and align marketing efforts with regional business goals to grow pipeline and ACV. This role blends strategic planning with hands-on execution and cross-functional collaboration. You’ll also manage and develop a team of two, fostering high performance and impact.  Please be aware that this role will require frequent travel across Italy, Spain & France.  What You'll Do at Pega: - Act as the marketing lead for your region, representing marketing across the GTM organization. - Develop and execute a comprehensive regional marketing plan aligned to business goals and pipeline growth. - Lead multi-channel demand generation campaigns and ABM programs for top strategic accounts. - Partner with sales to build account-based marketing plans using Target Organization Plans (TOPs). - Deliver regional marketing programs including brand, thought leadership, PR, and digital execution. - Manage and optimize regional events, leveraging global standardization. - Implement always-on nurture marketing for both new and existing accounts. - Collaborate cross-functionally with EMEA teams, sales leadership, and corporate marketing. - Use data and analytics to measure impact, optimize performance, and report ROI. Who You Are: You excel at working with a diverse set of functions and levels and leading the group to consensus on a plan that will serve the priorities of the programs for the region. You also need to be an excellent multi-tasker, able to juggle competing priorities and appropriately manage the expectations of stakeholders. What You've Accomplished: - Bachelor’s degree in Marketing, Business Administration, Communications, Management, or related field - 10+ years of experience in Marketing with proven track record in regional marketing - 3+ years of people leadership experience  - Prior experience in enterprise software marketing - Strong strategic marketing, communication, and planning skills - Proficiency with marketing automation tools, MS Office, Excel, PowerPoint, social collaboration tools, LinkedIn, Twitter, Google Analytics - Budget management experience - Strong digital marketing experience and ABM expertise - Excellent written and verbal communication skills - Strong analytical skills and demonstrated ability to leverage data to influence strategy and decision-making Pega Offers You: - Gartner Analyst acclaimed technology leadership across our categories of products - Continuous learning and development opportunities - An innovative, inclusive, agile, flexible, and fun work environment - Competitive global benefits program inclusive ofpay + bonus incentive, employee equity in the company Job ID: 23578

• Source and prioritize events. **Research, evaluate, and recommend tradeshows, conferences, and industry events that align with our ICP and revenue goals. Own a rolling 12-month event calendar. • Negotiate and contract. **Manage relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth space, speaking slots, and add-ons to stretch every dollar. • Plan and execute end to end. **Own every detail, including booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and travel logistics for the team. • Be the on-site point of contact. **Attend every event in person. Set up and tear down booths, troubleshoot in real time, and make sure our presence looks sharp from start to finish. • Prep the team. **Brief attending team members on objectives, talking points, target accounts, and logistics. Make sure everyone knows where to be, when, and what to do. • Drive pipeline with sales. **Partner with sales to book pre-show meetings, run dinners and customer events on-site, and ensure every lead is captured, qualified, and followed up on quickly. • Run pre- and post-event campaigns. **Work with marketing on email outreach, landing pages, paid promotion, and social to drive booth traffic and meeting bookings before the show. • Own the budget. **Manage event spend across the full calendar. Track costs, forecast accurately, flag risks early, and make smart trade-off decisions when priorities shift. • Define KPIs and report on results. **Set clear KPIs for each event (leads, meetings, pipeline, ROI) and build clean post-event reports that show what worked, what didn't, and how to improve next time.

Role Description Join a Team You’ll Want to Stay With at Professional Physical Therapy, where we build experiences, connections, and growth. Our marketing team plays a critical role in shaping how patients, clinicians, and communities engage with our brand across 250+ locations. This role sits at the center of it all — supporting high-impact initiatives like events, sponsorships, and new clinic openings, while helping ensure consistency and excellence across every touchpoint. If you thrive in a fast-paced, collaborative environment and love bringing structure to moving pieces, you’ll fit right in. If you’re looking for a role where you can make an immediate impact and grow your marketing skillset, you’re in the right place. Qualifications - Strong organizational skills with the ability to manage multiple priorities. - Excellent written and verbal communication skills. - High attention to detail and follow-through. - Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). - A proactive, team-first mindset and willingness to learn. Requirements - Support planning and execution of marketing events and sponsorships across regions. - Coordinate logistics, track deliverables, and assist with asset creation (landing pages, waivers, flyers). - Prepare monthly reporting on event performance, budgets, and outcomes. - Partner with internal teams to support successful new clinic openings and relocations. - Maintain and update business listings across platforms like Google, Yelp, and ZocDoc. - Monitor and respond to patient reviews, ensuring a consistent and professional brand voice. - Conduct regular audits to maintain accuracy across marketing databases and systems. - Update and maintain marketing collateral to ensure brand consistency across locations. - Collaborate cross-functionally with marketing, sales, operations, and clinical teams. Benefits - Rest, Reset & Recharge: 3 weeks PTO; sick time in accordance with state and local requirements; plus 6 major holidays to unplug and focus on what matters most. - Stay Covered: Comprehensive medical, dental, vision — and pet insurance. - Plan Ahead: Company-matched 401(k) to help you build what’s next. - Play More, Pay Less: Exclusive savings through PlumBenefits and LifeMart on travel, hotels, theme parks, sporting events, shows, electronics, food delivery, and more.

Title: Director, Database & Patient Recruitment Marketing Location: Remote Pennsylvania United States of America Full time Remote   Director, Database & PRS Marketing Leads the strategy, development, and execution of marketing data capabilities that support patient and healthcare provider (HCP) recruitment. Oversees the growth, governance, and utilization of the PFDS proprietary Patient and HCP Registry, ensuring high-quality data assets that enable effective, compliant, and scalable recruitment strategies. Provides leadership for data and reporting across the patient recruitment funnel and drives the operationalization of data-driven marketing initiatives leveraging real-world data.   This role directly influences the success of patient and HCP recruitment efforts by ensuring high-quality, scalable data assets and actionable insights. The Director will be instrumental in advancing data-driven marketing capabilities and improving recruitment outcomes through innovative use of real-world data.   Essential Functions - Provides leadership and oversight for a team of marketing data analysts; recruits, develops, and retains talent while fostering a culture of accountability and continuous improvement  - Defines and executes the strategy for maintaining, enriching, and expanding the proprietary PFDS Patient and HCP Registry  - Oversee data management, analytics, and reporting across the end-to-end patient recruitment funnel, ensuring visibility into performance and conversion metrics  - Establishes standardized reporting frameworks, KPIs, and dashboards to support data-driven decision-making and optimize recruitment outcomes  - Partners cross-functionally with marketing, digital, clinical operations, and technology teams to enable targeted, data-driven patient and HCP recruitment campaigns  - Leads the application of real-world data (RWD) to enhance segmentation, targeting, and engagement strategies  - Ensures data integrity, quality, privacy, and compliance with applicable regulatory requirements (e.g., HIPAA, GDPR) and company policies  - Communicates insights, trends, and recommendations to clients to inform future strategy and drive business outcomes Education and Experience: - Bachelor's degree or equivalent and relevant formal academic / vocational qualification - Previous marketing analytics or data strategy experience that provides the knowledge, skills, and abilities to perform the job (comparable to 10+ years’ experience)  - 5+ years leading and managing teams  - Demonstrated experience working with marketing data, analytics, and reporting tools  - Experience with healthcare, patient, or HCP data and recruitment funnels  - Strong understanding of data governance, privacy, and regulatory requirements  - In some cases, an equivalency, consisting of appropriate education, training, and/or directly related experience will be considered sufficient for an individual to meet the requirements of the role.   Preferred: - Advanced degree (e.g., MBA, MPH, MS)  - Experience in clinical research, CRO, or life sciences environment  - Familiarity with real-world data (RWD) and real-world evidence (RWE)  - Experience with AI and Machine Learning in digital marketing    Knowledge, Skills, and Abilities: - Strong leadership and team development capabilities  - Advanced analytical and problem-solving skills  - Ability to translate complex data into actionable insights  - Effective communication and stakeholder management skills  - Demonstrated ability to work cross-functionally in a matrixed environment  - Strong attention to detail and commitment to data quality and compliance At Thermo Fisher Scientific, we are committed to fostering a healthy and harmonious workplace for our employees. We understand the importance of creating an environment that allows individuals to excel. Please see below for the required qualifications for this position, which also includes the possibility of equivalent experience: - Able to communicate, receive, and understand information and ideas with diverse groups of people in a comprehensible and reasonable manner. - Able to work upright and stationary for typical working hours.  - Ability to use and learn standard office equipment and technology with proficiency. - Able to perform successfully under pressure while prioritizing and handling multiple projects or activities.  - May require as-needed travel (0-20%).  Location: East Coast US- remote. Relocation assistance is NOT provided.   *Must be legally authorized to work in the United States without sponsorship.  *Must be able to pass a comprehensive background check, which includes a drug screening.   SALARIED The annual salary range estimated for this position is $160,000- $200,000. This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy.