Role Description You’ll write the ads behind a $50M ARR AI-education business running multiple active funnels, with more launching. This is a direct-response seat inside a performance-marketing machine. - You are not here to write blog posts. - You are not here to “find the brand voice.” - You are not here to write pretty copy that sounds smart. - You are here to write Facebook ads that make people stop scrolling, watch, believe, and buy. This role sits next to our incoming Head of Media / Creative Director. They will own the creative-production machine. You will own the written ideas that feed it: - Hooks - Angles - Script structures - Direct-response video ads - Framing content - CTA variations - Offer positioning tests If you need six weeks and a mood board to write one ad, this is not your role. If you can produce sharp direct-response copy at pace, keep reading. Qualifications - 3+ years writing direct-response copy in a real performance-marketing environment - You’ve written Facebook / Meta video ads that actually ran - You understand hooks, pattern interrupts, proof, objection handling, and CTA logic - You can write clearly, fast, and with strong commercial instinct - You can explain why a piece of copy should work before it spends - You are highly fluent in English Requirements - You’ve written for info-product, coaching, education, agency-services, trading, SaaS, or high-ticket direct-response offers - You have swipe files, hook libraries, angle docs, and a real writing process - You use AI well, not to replace thinking, but to accelerate research, ideation, iteration, and formatting - You catch logical contradictions naturally - You’ve reviewed landing pages, sales pages, VSLs, or decks and improved them, not just “word-smithed” them - People who’ve worked with you describe you as sharp, fast, and commercially dangerous Benefits - Strong senior-level compensation, geography-adjusted - Fully remote - High-volume testing environment with real spend behind your work - Direct access to operators, offers, performance feedback, and customer data - Massive upside if you become truly irreplaceable What You’ll Actually Do - Write batches of Facebook/Meta video ad scripts - Generate multiple hooks/angles per offer, not one “hero concept” - Help pressure-test claims, positioning, proof, and CTA logic - Review existing ads and rewrite weak scripts fast - Support split-testing across hooks, leads, and framings - Improve language across adjacent assets where useful: landing pages, VSL sections, decks, CTA tests - Work closely with the media/creative team so scripts are actually shootable and usable Apply Short application. Attach (or link): - 3 direct-response ads you wrote that actually ran - 2–3 sentences on your writing process for Facebook ads - A short note on how you use AI in your copy workflow No cover letter. No resume screening theater. If you look like a fit, you’ll do a 30-min call quickly and a short paid writing assessment after that.

• Developing messaging and narrative where direction is incomplete • Translating ideas into clear, compelling copy systems • Ensuring consistency of voice and message across channels • Bridging the gap between strategy, concept, and execution through language • Contribute to campaign thinking and shape presentation narratives • Develop messaging territories, headlines, and campaign directions from limited input • Help define tone of voice and storytelling frameworks for campaigns • Write copy across multiple formats: Campaign lines, headlines, scripts, digital copy, social, OOH, etc. • Take loosely defined ideas and build them into clear, structured messaging systems • Adapt and evolve messaging as campaigns develop • Step into projects at different stages and provide clarity through writing • Solve for gaps in messaging, structure, or conceptual direction • Translate complex or incomplete briefs into actionable creative outputs • Ensure copy works effectively across platforms and formats • Adapt messaging for different environments while maintaining consistency • Work closely with Art Directors, Designers, and Strategy teams • Co-develop ideas as part of a creative team (copy + art direction) • Present and articulate ideas internally and to clients

Craft engaging and accurate copy across various formats, support project delivery from brief to final output, and apply audience insights to enhance content effectiveness while collaborating with creative teams for cohesive messaging.

Title: Copywriter Location: MA, Boston - 10 Fan Pier Blvd Hybrid Office Full time Job requisition id R20522 Job Description: Copy Writer, Copy & Content Writing Team, Creative Services Full-Time/Hybrid, Boston The Opportunity You’re comfortable with financial concepts and can translate complex language into copy that’s accessible, approachable, and (yes) charming—without losing precision. You have strong editorial instincts, understand how to shape a story across channels, and know that it doesn’t matter how accurate and insightful your copy is if no one wants to read it. You have experience with conceptual copy and can develop ideas from brief to big thought to polished execution. You’re comfortable giving and receiving feedback, and you take pride in craft—bringing a thoughtful editorial eye to your own work and collaborating closely with designers and partners to make the work stronger. The Team We’re building an in-house creative team that will eventually be able to go toe-to-toe with the best “out-of-house” agencies. This role will help us get there and you’ll be a big part of it. (Yes, it’s ambitious. But it’s our ambition.) The Impact: Create everything from digital banners, emails, and social posts to collateral, print ads, and blog posts that achieve creative excellence while supporting and evolving the brand voice. Write for one‑off communications, multi‑channel integrated campaigns, and everything in between, while partnering with designers, planners, strategists, internal clients, and other team members to identify the strongest creative solutions to communication challenges. Manage and incorporate feedback from multiple internal stakeholders throughout the process. The Minimum Qualifications - 5+ years’ copy writing experience in advertising, either at an external agency or one or more financial accounts, or at a solid in-house agency within a financial company The Ideal Qualifications - A familiarity with the process of making creative work which is the norm in (but not unique to) advertising agencies - A background in experiential advertising and video/film production What to Expect as Part of MassMutual and the Team - Regular meetings with the Creative Team - Focused one-on-one meetings with your manager - Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQIA+, veteran and disability-focused Business Resource Groups - Access to learning content on Degreed and other informational platforms - Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits Salary Range: $95,100-$124,800 At MassMutual, we focus on ensuring fair equitable pay, by providing competitive salaries, along with incentive and bonus opportunities for all employees. Your total compensation package includes either a bonus target or in a sales-focused role a Variable Incentive Compensation component. Why Join Us. We’ve been around since 1851. During our history, we’ve learned a few things about making sure our customers are our top priority. In order to meet and exceed their expectations, we must have the best people providing the best thinking, products and services. To accomplish this, we celebrate an inclusive, vibrant and diverse culture that encourages growth, openness and opportunities for everyone. A career with MassMutual means you will be part of a strong, stable and ethical business with industry leading pay and benefits. And your voice will always be heard. We help people secure their future and protect the ones they love. As a company owned by our policyowners, we are defined by mutuality and our vision to put customers first. It’s more than our company structure – it’s our way of life. We are a company of people protecting people. Our company exists because people are willing to share risk and resources, and rely on each other when it counts. At MassMutual, we Live Mutual. MassMutual is an equal employment opportunity employer. We welcome all persons to apply. If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need. At MassMutual, we focus on ensuring fair, equitable pay by providing competitive salaries, along with incentive and bonus opportunities for all employees. Your total compensation package includes either a bonus target or in a sales-focused role a Variable Incentive Compensation component. For more information about our extensive benefits offerings please check out our Total Rewards at a Glance.